Factors affecting the purchase decision of vietnamese young customers to cosmetic products 2022
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Factors affecting the purchase decision of vietnamese young customers to cosmetic products 2022
Factors affecting the purchase decision of vietnamese young customers to cosmetic products 2022
https://khothu vien .comMINISTRY OF EDUCATION AND TRAINING THE STATE BANK OFVIETNAMBANKING UNIVERSITY OF HO CHI MINH CITYNGUYEN NGOC TĨĨUY TTENFACTORS Factors affecting the purchase decision of vietnamese young customers to cosmetic products 2022S AFFECTING THE PURCHASE DECISIONOF VIETNAMESE YOUNG CUSTOMERS TO COSMETIC PRODUCTSGRADl ATE THESISMAJOR: BUSINESS ADMINISTRAT IONCODE: 7340101MINISTRY OF EDUCATION AND TRAINING THE STATE BANK OFVIETNAMBANKING UNIVERSITY OF no cm MIMI CITYNGUYEN NGOC TTTUY TIENFACTORS AFFECTING THE PURCHASE DECISION Factors affecting the purchase decision of vietnamese young customers to cosmetic products 2022 OF VIETNAMESE YOUNG CUSTOMERS TO COSMETIC PRODUCTSGRADUATE THESIS MAJOR: BUSINESS ADMINISTRATION CODE: 7340101SUPERVISOR DR. TRAN NGOC THIF.N THYHO CFactors affecting the purchase decision of vietnamese young customers to cosmetic products 2022
HI MINH CITY, 2022iABSTRACTThis thesis aims to explore the factors influencing the purchase decision of Vietnamese young customers. This study is basehttps://khothu vien .comMINISTRY OF EDUCATION AND TRAINING THE STATE BANK OFVIETNAMBANKING UNIVERSITY OF HO CHI MINH CITYNGUYEN NGOC TĨĨUY TTENFACTORS Factors affecting the purchase decision of vietnamese young customers to cosmetic products 2022itative research, the author collects survey questionnaire data from 300 Vietnamese young customers who range from 16 to 34 years old.Based on the research results, the author shows that five factors influence cosmetic the purchase decision of Vietnamese young customers: price, product characteristi Factors affecting the purchase decision of vietnamese young customers to cosmetic products 2022cs, brand, promotion, reference group. Meanwhile, the brand factor has the most decisive influence on the cosmetic purchase decision, the product charFactors affecting the purchase decision of vietnamese young customers to cosmetic products 2022
acteristics factor has the weakest impact. from the study results, several governance implications have been proposed to improve and enhance efficienthttps://khothu vien .comMINISTRY OF EDUCATION AND TRAINING THE STATE BANK OFVIETNAMBANKING UNIVERSITY OF HO CHI MINH CITYNGUYEN NGOC TĨĨUY TTENFACTORS Factors affecting the purchase decision of vietnamese young customers to cosmetic products 2022RATIONI hereby declare that the thesis ‘’Factors affecting the purchase decision of Vietnamese young customers to cosmetic products" is the result of my research conducted over 10 weeks. Except for references from previous research works as slated in the thesis, the survey data and the results of th Factors affecting the purchase decision of vietnamese young customers to cosmetic products 2022e thesis are completely honest and have not yet been published in any research work before.Ho C hi Minh, May 2022Nguyen Ngoc Thuy Tienhttps://khothu vien .comMINISTRY OF EDUCATION AND TRAINING THE STATE BANK OFVIETNAMBANKING UNIVERSITY OF HO CHI MINH CITYNGUYEN NGOC TĨĨUY TTENFACTORShttps://khothu vien .comMINISTRY OF EDUCATION AND TRAINING THE STATE BANK OFVIETNAMBANKING UNIVERSITY OF HO CHI MINH CITYNGUYEN NGOC TĨĨUY TTENFACTORSGọi ngay
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