STICKINESS LEVERING STRATEGY TO MPV TOURS E BUSINESS

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Nội dung chi tiết: STICKINESS LEVERING STRATEGY TO MPV TOURS E BUSINESS

STICKINESS LEVERING STRATEGY TO MPV TOURS E BUSINESS

MINISTRY OF EDUCATION & TRAINING UNIVERSITEÙ LIBRE DE BRUXELLES HO CHI MINH CITY' OPEN UNIVERSITYSOLVAY BUSINESS SCHOOLMBMM PROGRAMTran Thi Ngoc BichS

STICKINESS LEVERING STRATEGY TO MPV TOURS E BUSINESSStickiness-levering Strategy to MPV Tours’ E-businessFINAL PROJECTMASTER IN BUSINESS & MARKETING MANAGEMENTTutor: Dr. Nguyen Quyet ThangHo Chi Minh Ci

ty2007INDEXContentsPageAbbrrviatlous & glossaryiList of charts, figures and tablesiiiExecutive summary1Part 1. Inti oductlou - description of the case STICKINESS LEVERING STRATEGY TO MPV TOURS E BUSINESS

to be solved21. MPV Tours business context7Why MPV Tours move online?MPV Tours corporate strategy- Mission & Vision- Objectives- Key success factors-

STICKINESS LEVERING STRATEGY TO MPV TOURS E BUSINESS

Business model- STP< Segmentation - Targeting - Positioning)2. Why stickiness IS an issue of e-business?32.1. What is stickiness?32.2. Why stickiness

MINISTRY OF EDUCATION & TRAINING UNIVERSITEÙ LIBRE DE BRUXELLES HO CHI MINH CITY' OPEN UNIVERSITYSOLVAY BUSINESS SCHOOLMBMM PROGRAMTran Thi Ngoc BichS

STICKINESS LEVERING STRATEGY TO MPV TOURS E BUSINESSethod- Strategy development workPart 2. Analysis using relevant data51. SLEPT analysis - Impact on Vietnam inbound tourism52. Vietnam Tourism Insight6

- General context- Issues STICKINESS LEVERING STRATEGY TO MPV TOURS E BUSINESS

MINISTRY OF EDUCATION & TRAINING UNIVERSITEÙ LIBRE DE BRUXELLES HO CHI MINH CITY' OPEN UNIVERSITYSOLVAY BUSINESS SCHOOLMBMM PROGRAMTran Thi Ngoc BichS