STRATEGIC MARKETING PLAN FOR CASUMINA 2008-2010
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: STRATEGIC MARKETING PLAN FOR CASUMINA 2008-2010
STRATEGIC MARKETING PLAN FOR CASUMINA 2008-2010
2MINISTRY OF EDUCATION & TRAINING UNIVERSITẼ LIBRE DE BRUXELLES HO CHI MINH CITY OPEN UNIVERSITYSOLVAY BUSINESS SCHOOLMBM.M PROGRAMHuynh Ba Chan NhuST STRATEGIC MARKETING PLAN FOR CASUMINA 2008-2010TRATEGIC MARKETING PLANFOR CASUMINA 2008-2010FINAL PROJECT MASTER IN BUSINESS & MARKETING MANAGEMENTTutor: Dr. Tran Xuan KiemHo Chi Minh City20073ACKNOWLEDGEMENT OF COMMITMENTI. Huynh Ba Chan Nhu. have prepared and conducted this “Strategic Marketing Plan for Casumina 2008-2010“ as the final project STRATEGIC MARKETING PLAN FOR CASUMINA 2008-2010 of MBMM program.With the approval and keen advices of Mr. Le Van Tri. Sales and Marketing Director of The Southern Rubber Industry Company and his teSTRATEGIC MARKETING PLAN FOR CASUMINA 2008-2010
am, the project has been accomplished by myself and served the company as a real case.I trust the legality of all references, information sources, and2MINISTRY OF EDUCATION & TRAINING UNIVERSITẼ LIBRE DE BRUXELLES HO CHI MINH CITY OPEN UNIVERSITYSOLVAY BUSINESS SCHOOLMBM.M PROGRAMHuynh Ba Chan NhuST STRATEGIC MARKETING PLAN FOR CASUMINA 2008-2010ld like to say thank you so much to many people who have given me helping hands ill Illis project. Your inputs and encouragement arc trcasurcablc for my project accomplishment.Inst of all. 1 would like to show my great appreciation towards Dr. Iran Xuau Kiem who has provided me a lor of insightfill STRATEGIC MARKETING PLAN FOR CASUMINA 2008-2010feedbacks and devoted guidance to my work. T simply can say, it is a great chance for me to be with you.I'm also thankful to Mr. I.e Van Tri, Sales anSTRATEGIC MARKETING PLAN FOR CASUMINA 2008-2010
d Marketing Director of rhe Casumina for giving me an opportunity to study about Casumina case and spending your valuable tune giving me a lot of mark2MINISTRY OF EDUCATION & TRAINING UNIVERSITẼ LIBRE DE BRUXELLES HO CHI MINH CITY OPEN UNIVERSITYSOLVAY BUSINESS SCHOOLMBM.M PROGRAMHuynh Ba Chan NhuST STRATEGIC MARKETING PLAN FOR CASUMINA 2008-2010 take this opportunity to present my grateful heart to all professors, lecturers and tutors from the Open University of Ho Chi Minh city and the Solvay Business School. hl the last one and a half year, you have full-heartedly directed us to the broad path of updated knowledge treasure. Besides, rd l STRATEGIC MARKETING PLAN FOR CASUMINA 2008-2010ike to present my deep thanks to the Post Graduate Office and our program coordinators. Ms. Bui Phan Bao Tran. Mr. Serge Bywalki for your kind supportSTRATEGIC MARKETING PLAN FOR CASUMINA 2008-2010
s, and especially Ph D T.e Ihi 111 anil Ihu for her encouragement at the enrollment stage.rd like to coiixcy my sincerely thanks to my classmates and 2MINISTRY OF EDUCATION & TRAINING UNIVERSITẼ LIBRE DE BRUXELLES HO CHI MINH CITY OPEN UNIVERSITYSOLVAY BUSINESS SCHOOLMBM.M PROGRAMHuynh Ba Chan NhuST STRATEGIC MARKETING PLAN FOR CASUMINA 2008-2010he whole family members who give me strength to fulfill the project as well as rhe whole program.6TABLE OF CONTENTSPageabbreviationsiLIST OF CHARTS AND TABLESiiEXECUTIVE SUMMARYiiiINTRODUCTION1CHAPTER 1 ABOUT THE COMPANY31.1Establishment and achievements31.2Mission31.3Corporate goals41.4Core compete STRATEGIC MARKETING PLAN FOR CASUMINA 2008-2010ncy and sustainable competitive advantage42MINISTRY OF EDUCATION & TRAINING UNIVERSITẼ LIBRE DE BRUXELLES HO CHI MINH CITY OPEN UNIVERSITYSOLVAY BUSINESS SCHOOLMBM.M PROGRAMHuynh Ba Chan NhuST2MINISTRY OF EDUCATION & TRAINING UNIVERSITẼ LIBRE DE BRUXELLES HO CHI MINH CITY OPEN UNIVERSITYSOLVAY BUSINESS SCHOOLMBM.M PROGRAMHuynh Ba Chan NhuSTGọi ngay
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