PRIVATE LABEL DEVELOPING STRATEGY FOR SAIGON CO.OP
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: PRIVATE LABEL DEVELOPING STRATEGY FOR SAIGON CO.OP
PRIVATE LABEL DEVELOPING STRATEGY FOR SAIGON CO.OP
MINISTRY OF EDI CATION & TRAINING l NIVERSITÉ LIBRE DE BRUXELLESHO CHI MINH CITY' OPEN UNIVERSITYSOLVAY BUSINESS SCHOOLMBMM PROGRAMPHAN LÊ NHẬT TRƯỜNG PRIVATE LABEL DEVELOPING STRATEGY FOR SAIGON CO.OPGPRIVATE LABEL DEVELOPING STRATEGYFOR SAIGON CO.OPFINAL PROJECTMASTER IN BUSINESS & MARKETING MANAGEMENTProject tutor: Dr. DẶNG NGỌC ĐẠIHo Chi Minh City2007C( )MMITMENT I) E CL A R A TI ()NI commit this is my own study. I think that this is a first project mentioning about Private Label in retailing PRIVATE LABEL DEVELOPING STRATEGY FOR SAIGON CO.OP in Master course. All figures and results detail stated in this project are true.PHAN LÊ NHẬT TRƯỜNGACKNOWLEDGEMENTSI would like lo express my deepesPRIVATE LABEL DEVELOPING STRATEGY FOR SAIGON CO.OP
t gratitude lo my Project I'm or. Dr. Dang Ngoc Dai, for his valuable guidance, continuously advice, encouragement and constant support throughout thiMINISTRY OF EDI CATION & TRAINING l NIVERSITÉ LIBRE DE BRUXELLESHO CHI MINH CITY' OPEN UNIVERSITYSOLVAY BUSINESS SCHOOLMBMM PROGRAMPHAN LÊ NHẬT TRƯỜNG PRIVATE LABEL DEVELOPING STRATEGY FOR SAIGON CO.OPr very much. Ms. I ran I lli Kim Quyen Vice General Directors in Saigon Co.op w ho has a lol of great ideas lo advise inc. il is very very helpful, logical and practical.I would like to extend my gratitude to the Vietnam - Belgium Master in Business and Marketing ManagementHo Chi Minh City. Vietnam. PRIVATE LABEL DEVELOPING STRATEGY FOR SAIGON CO.OP May 2007Phan Lê Nhật TrườngTABALE OF CONTENTSCHAPTER I: INTRODUCTION...................................................011.1Problem statement .......PRIVATE LABEL DEVELOPING STRATEGY FOR SAIGON CO.OP
.............................................011.2Project objectives....................................................021.3Scope and limitation ....MINISTRY OF EDI CATION & TRAINING l NIVERSITÉ LIBRE DE BRUXELLESHO CHI MINH CITY' OPEN UNIVERSITYSOLVAY BUSINESS SCHOOLMBMM PROGRAMPHAN LÊ NHẬT TRƯỜNG PRIVATE LABEL DEVELOPING STRATEGY FOR SAIGON CO.OPGROUND........................................032.1Definition and concepts of PL products ...............................032.2PL trend in the world, special in the retail industry ...............042.3Some retailers and wholesaler in Vietnam ............................062.4Benefits from PL products. PRIVATE LABEL DEVELOPING STRATEGY FOR SAIGON CO.OP...........................................062.4.1Intangible benefits...........................................062.4.2Tangible benefits..............PRIVATE LABEL DEVELOPING STRATEGY FOR SAIGON CO.OP
...............................062.5Saigon Co.op's situation of PL products .............................072.5.1Organization .........................MINISTRY OF EDI CATION & TRAINING l NIVERSITÉ LIBRE DE BRUXELLESHO CHI MINH CITY' OPEN UNIVERSITYSOLVAY BUSINESS SCHOOLMBMM PROGRAMPHAN LÊ NHẬT TRƯỜNGMINISTRY OF EDI CATION & TRAINING l NIVERSITÉ LIBRE DE BRUXELLESHO CHI MINH CITY' OPEN UNIVERSITYSOLVAY BUSINESS SCHOOLMBMM PROGRAMPHAN LÊ NHẬT TRƯỜNGGọi ngay
Chat zalo
Facebook