MARKETING STRATEGY FOR CLINICAL EXPRESS SERVICE IN TNT EXPRESS IN VIETNAM MARKET
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: MARKETING STRATEGY FOR CLINICAL EXPRESS SERVICE IN TNT EXPRESS IN VIETNAM MARKET
MARKETING STRATEGY FOR CLINICAL EXPRESS SERVICE IN TNT EXPRESS IN VIETNAM MARKET
MINISTRY OF EDUCATION & TRAINING UNIVERSITÉ LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITYSOLVAY BUSINESS SCHOOLMBMM PROGRAMTRAN MINH HAOMARKETING MARKETING STRATEGY FOR CLINICAL EXPRESS SERVICE IN TNT EXPRESS IN VIETNAM MARKETG STRATEGY FOR CLINICAL EXPRESS SERVICE IN TNT EXPRESS IN VIETNAM MARKETFINAL PROJECT MASTER IN BUSINESS & MARKETING MANAGEMENTTUTOR: DR. NGUYEN THANGHo Chi Minh City 2007iCOMMITMENTI am bound that my final project titled “Marketing Strategy for Clinical Express Service in TNT Express in Vietnam mar MARKETING STRATEGY FOR CLINICAL EXPRESS SERVICE IN TNT EXPRESS IN VIETNAM MARKETket” was developed by myself. I am responsible for all the data and arguments in the thesis.ACKNOWLEGEMENTTo finish Illis project, I would like to expMARKETING STRATEGY FOR CLINICAL EXPRESS SERVICE IN TNT EXPRESS IN VIETNAM MARKET
ress my sincere thanks and appreciation to MBMM1 professors who have facilitated and helped me with all their kindness and assistance.My special thankMINISTRY OF EDUCATION & TRAINING UNIVERSITÉ LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITYSOLVAY BUSINESS SCHOOLMBMM PROGRAMTRAN MINH HAOMARKETING MARKETING STRATEGY FOR CLINICAL EXPRESS SERVICE IN TNT EXPRESS IN VIETNAM MARKETadvice, a lot of difficulties would surely arise during my process on this task.My greatly appreciation to Ms. Tran Thi Xuan Dung, special Service Manager. TNT Express Co., who has supplied me with valuable data and information for this project. There were lot of support also from all TNT & DHL Expr MARKETING STRATEGY FOR CLINICAL EXPRESS SERVICE IN TNT EXPRESS IN VIETNAM MARKETess Country Manages. Managers. Supervisors, and sales executive groups who created favorable conditions, gave me relevant data even stayed on my behalMARKETING STRATEGY FOR CLINICAL EXPRESS SERVICE IN TNT EXPRESS IN VIETNAM MARKET
f during the time I was busy with this research dissertation.Last bin not least, my family has encouraged me always, made me confident and delighted tMINISTRY OF EDUCATION & TRAINING UNIVERSITÉ LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITYSOLVAY BUSINESS SCHOOLMBMM PROGRAMTRAN MINH HAOMARKETING MARKETING STRATEGY FOR CLINICAL EXPRESS SERVICE IN TNT EXPRESS IN VIETNAM MARKETeast 3 years from the time of the hand-in of the thesis (2007). so I am regretted that I can not put this report in the library Ho Chi Minh City open University for reference at this time being.Once again, all assistance helping me with this thesis is greatlyappreciated.iiiEXECUTIVE SUMMARYClinical MARKETING STRATEGY FOR CLINICAL EXPRESS SERVICE IN TNT EXPRESS IN VIETNAM MARKETTrial is an important pari of (lie R&D process of new drugs, initiated by pharmaceutical companies. In Asia, (he clinical (rial market is booming. TheMARKETING STRATEGY FOR CLINICAL EXPRESS SERVICE IN TNT EXPRESS IN VIETNAM MARKET
pharmaceutical market grew by seven per cem on a global level to US$600 billion ill Asia, while (he Asia Pacific region is expected to grow by up IO MINISTRY OF EDUCATION & TRAINING UNIVERSITÉ LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITYSOLVAY BUSINESS SCHOOLMBMM PROGRAMTRAN MINH HAOMARKETING MARKETING STRATEGY FOR CLINICAL EXPRESS SERVICE IN TNT EXPRESS IN VIETNAM MARKETed ill Vietnam ill 2004. How to market its services to customers successfully ill a keen competition market is being a great issue for TNT Vietrans Express. Within (his thesis, we will draw out (he marketing strategy for TNT Express Vietnam to develop its Clinical Express (CE) product.The qualitativ MARKETING STRATEGY FOR CLINICAL EXPRESS SERVICE IN TNT EXPRESS IN VIETNAM MARKETe methodology by using in-depth. open-ended interviews, direct observations and written documents is mainly used ill this thesis combined with quantitMARKETING STRATEGY FOR CLINICAL EXPRESS SERVICE IN TNT EXPRESS IN VIETNAM MARKET
ative methodology through surveys, existing business reports, and business statistics. Further more, senices marketing can be combined with marketing MINISTRY OF EDUCATION & TRAINING UNIVERSITÉ LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITYSOLVAY BUSINESS SCHOOLMBMM PROGRAMTRAN MINH HAOMARKETING MARKETING STRATEGY FOR CLINICAL EXPRESS SERVICE IN TNT EXPRESS IN VIETNAM MARKET of TNT Express Vietnam.With a proper services marketing strategy, we can drive our company ill the right direction to win our competitors ill the market where fierce competition always exist in all field of business, including clinical express industry.ivTABLE OF CONTENTSPageAKNOWLED GEMENT........ MARKETING STRATEGY FOR CLINICAL EXPRESS SERVICE IN TNT EXPRESS IN VIETNAM MARKET....................................iEXECUTIVE SUM MARY........................................iiTABLE OF CONTENTS....................................MARKETING STRATEGY FOR CLINICAL EXPRESS SERVICE IN TNT EXPRESS IN VIETNAM MARKET
....iiiLIST OF TABLE.............................................ivLIST OF FIGURE............................................ivPART 1: INTRODUCTIONMINISTRY OF EDUCATION & TRAINING UNIVERSITÉ LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITYSOLVAY BUSINESS SCHOOLMBMM PROGRAMTRAN MINH HAOMARKETINGMINISTRY OF EDUCATION & TRAINING UNIVERSITÉ LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITYSOLVAY BUSINESS SCHOOLMBMM PROGRAMTRAN MINH HAOMARKETINGGọi ngay
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