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MARKETING PLAN FOR “LACTACYD FH FOR TEENS TEENS”

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Nội dung chi tiết: MARKETING PLAN FOR “LACTACYD FH FOR TEENS TEENS”

MARKETING PLAN FOR “LACTACYD FH FOR TEENS TEENS”

MINISTRY OF EDUCATION AND TRAINING HO CHI MINH CITY OPEN UNIVERSITYUNIVERSITÉ LIBRE DE BRUXELLES SOLVEY BUSINESS SCHOOLMBMM PROGRAMPHẠM THUÝ MINHMARKE

MARKETING PLAN FOR “LACTACYD FH FOR TEENS TEENS”ETING PLAN FOR “LACTACYD FH FOR TEENS”FINAL PROJECTMASTER IN BUSINESS & MARKETING MANAGEMENTAdvisorDr. Nguyen Thi Mai TrangHo chi Minh city 2007Acknow

ledgements of commitmentI. Pham Thuy Minh, prepared and conducted this business project: Marketing plan for "Lactacyc FH for teens” ‘ as final project MARKETING PLAN FOR “LACTACYD FH FOR TEENS TEENS”

of MBMM1 program.With the approval and advices from the Marketing Director, Primary Health Care Marketing, especially Ms. Hoang Nguyen Linh Da. Group

MARKETING PLAN FOR “LACTACYD FH FOR TEENS TEENS”

Product Manager, this project has been accomplished by myself and served our company as a real case.I trust the legality of all references, informati

MINISTRY OF EDUCATION AND TRAINING HO CHI MINH CITY OPEN UNIVERSITYUNIVERSITÉ LIBRE DE BRUXELLES SOLVEY BUSINESS SCHOOLMBMM PROGRAMPHẠM THUÝ MINHMARKE

MARKETING PLAN FOR “LACTACYD FH FOR TEENS TEENS”Nguyen Till Mai Trang and Dr. Nguyen Dinh Tho. and for then valuable guidance, document offers and encouragement during the course of this work. Their

helpful suggestions, supervision and comments have greatly improved the quality of this work.I also wish to express his faithtill gratitude to Dr. Tr MARKETING PLAN FOR “LACTACYD FH FOR TEENS TEENS”

an Anil Tuan and Professor Jean Pierre Baeyens for kindly consenting to be member of my thesis examination committee.I also convey my sincere thanks t

MARKETING PLAN FOR “LACTACYD FH FOR TEENS TEENS”

o Sanofi-Aventis Vietnam. Marketing Primary Health Care team, for providing the information and general support enabling me to undertake of the Master

MINISTRY OF EDUCATION AND TRAINING HO CHI MINH CITY OPEN UNIVERSITYUNIVERSITÉ LIBRE DE BRUXELLES SOLVEY BUSINESS SCHOOLMBMM PROGRAMPHẠM THUÝ MINHMARKE

MARKETING PLAN FOR “LACTACYD FH FOR TEENS TEENS”I hope to send my thanks to my friends in MBMMI who gave me lots of practical and moral support. My thanks want to send to all teen girls and teachers

in secondary and high schools who gave me great information to finish the project.Finally. I wish to express my gratitude to my beloved family.Commen MARKETING PLAN FOR “LACTACYD FH FOR TEENS TEENS”

ts from AdvisorComments from ProfessorsTABLE OF CONTENTSAcknowledgement of commitmentAcknowledgementsTable of contentComments from AdvisorComments fro

MARKETING PLAN FOR “LACTACYD FH FOR TEENS TEENS”

m ProfessorsAbbreviationsPageExecutive summary............................................................ 1Part I. COMPANY DESCRIPTION AND PROJECT OB

MINISTRY OF EDUCATION AND TRAINING HO CHI MINH CITY OPEN UNIVERSITYUNIVERSITÉ LIBRE DE BRUXELLES SOLVEY BUSINESS SCHOOLMBMM PROGRAMPHẠM THUÝ MINHMARKE

MINISTRY OF EDUCATION AND TRAINING HO CHI MINH CITY OPEN UNIVERSITYUNIVERSITÉ LIBRE DE BRUXELLES SOLVEY BUSINESS SCHOOLMBMM PROGRAMPHẠM THUÝ MINHMARKE

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