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The digital revolution (DK essential managers)

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The digital revolution (DK essential managers)

ESSENTIAL MANAGERSE-COMMERCE • BRANDING • CONTENTCONNECTING • MARKETINGESSENTIAL MAMThe Digital RevolutionALAN CHARLESWORTHContentsLondon, New York, M

The digital revolution (DK essential managers) Munich, Melbourne, and DelhiEditor Daniel MillsUS Editor Charles WillsSenior Art Editor Helen SpencerProduction Editor Ben MarcusProduction Controller

Hema GohilExecutive Managing Editor Adèle Hayward Managing Art Editor Kat Mead Art Director Peter LuffPublisher Stephanie Jackson4 IntroductionCHAPTE The digital revolution (DK essential managers)

R 1Making sense of the digital worldDK DELHIEditors Saloni Talwar, Rima ZaheerDesigner Tannishtha ChakrabortyDesign Manager Arunesh Talapatra DTP Desi

The digital revolution (DK essential managers)

gner Pushpak TyagiFirst American Edition. 2009Published in the United States by DK Publishing 375 Hudson street, New York, New York 1001409 10 11 12 1

ESSENTIAL MANAGERSE-COMMERCE • BRANDING • CONTENTCONNECTING • MARKETINGESSENTIAL MAMThe Digital RevolutionALAN CHARLESWORTHContentsLondon, New York, M

The digital revolution (DK essential managers) no part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electro

nic, mechanical, photocopying, recording, or otherwise), without the prior written permission of both the copyright owner and the above publisher of t The digital revolution (DK essential managers)

his book.Published in Great Britain by Dorling Kindersley Limited.A catalog record for this book is available from the Library of Congress.ISBN 978-0-

The digital revolution (DK essential managers)

7566-4197-9DK books are available at special discounts when purchased in bulk for sales promotions, premiums, fund-raising, or educational use. For de

ESSENTIAL MANAGERSE-COMMERCE • BRANDING • CONTENTCONNECTING • MARKETINGESSENTIAL MAMThe Digital RevolutionALAN CHARLESWORTHContentsLondon, New York, M

ESSENTIAL MANAGERSE-COMMERCE • BRANDING • CONTENTCONNECTING • MARKETINGESSENTIAL MAMThe Digital RevolutionALAN CHARLESWORTHContentsLondon, New York, M

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