Antecedents of the adoption of social network sites the case of facebook in vietnam

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Nội dung chi tiết: Antecedents of the adoption of social network sites the case of facebook in vietnam

Antecedents of the adoption of social network sites the case of facebook in vietnam

UNIVERSITY OF ECONOMICS IN HO CHI MINH CITYInternational School of BusinessTRUONG THI HOANG NGOCANTECEDENTS OF THE ADOPTIONOF SOCIAL NETWORK SITES:THE

Antecedents of the adoption of social network sites the case of facebook in vietnam E CASE OF FACEBOOK IN VIETNAMMASTER OF BUSINESS (Honours)UNIVERSITY OF ECONOMICS IN HO CHI MINH CITYInternational School of BusinessTRUONG THI HOANG N

GOCANTECEDENTS OF THE ADOPTIONOF SOCIAL NETWORK SITESTHE CASE OF FACEBOOK IN VIETNAMID: 22120133MASTER OF BUSINESS (Honours)SUPERVISOR: ASSOC. PROF. L Antecedents of the adoption of social network sites the case of facebook in vietnam

E NGUYEN HAUHn Chi Minh CilY -Yfiir 20IdACKNOWLEDGEMENTAl the first of my thesis, I would like to thank all those people who made this thesis possible

Antecedents of the adoption of social network sites the case of facebook in vietnam

and an unforgettable experience for my studying.Foremost, I would like to express my deep appreciation to my supervisor. Assoc. Prof. Le Nguyen Hau w

UNIVERSITY OF ECONOMICS IN HO CHI MINH CITYInternational School of BusinessTRUONG THI HOANG NGOCANTECEDENTS OF THE ADOPTIONOF SOCIAL NETWORK SITES:THE

Antecedents of the adoption of social network sites the case of facebook in vietnam me with lheir available advices and patient when I need.I would like to express my gratitude to all ISB staffs that supported necessary materialsand h

elped summit my papers.Last but not the least; I would like give my special thanks my family for supporting me spiritually throughout my life.Ho Chi M Antecedents of the adoption of social network sites the case of facebook in vietnam

inh City, December, 8. 2014TRUONG THI HOANG NGOCANTECEDENTS OF THE ADOPTION OF SOCIAL NETWORK SITESiABSTRACTThe rise of social networking sites in rec

Antecedents of the adoption of social network sites the case of facebook in vietnam

ent rise has aroused the discussion among the society. Social networking sites not only enable people to connect with friends, but also can conduct va

UNIVERSITY OF ECONOMICS IN HO CHI MINH CITYInternational School of BusinessTRUONG THI HOANG NGOCANTECEDENTS OF THE ADOPTIONOF SOCIAL NETWORK SITES:THE

Antecedents of the adoption of social network sites the case of facebook in vietnam f the adoption of social network sites the case of Facebook in Vietnam. Facebook is chosen for this study as it is the most popular online social netw

orking sites. A survey involving 279 respondents is conducted. The research finds out the three variables (initiating and maintaining relationships, p Antecedents of the adoption of social network sites the case of facebook in vietnam

rivacy, and entertainment) had a positive influence to the intention to adopt Facebook of university students in Ho Chi Minh City, which completely ma

Antecedents of the adoption of social network sites the case of facebook in vietnam

tched with the discovery discussed in literature. The strongest positive relationship factor is entertainment to adopt Facebook. It is also found that

UNIVERSITY OF ECONOMICS IN HO CHI MINH CITYInternational School of BusinessTRUONG THI HOANG NGOCANTECEDENTS OF THE ADOPTIONOF SOCIAL NETWORK SITES:THE

Antecedents of the adoption of social network sites the case of facebook in vietnam ent’s extraversion.Key words: adoption, social networking sites, Facebook, relationships, privacy, entertainment, extraversion.ANTECEDENTS OF THE ADOP

TION OF SOCIAL NETWORK SITESiiTABLE OF CONTENTSABSTRACT...........................................................iLIST OF TABLES..................... Antecedents of the adoption of social network sites the case of facebook in vietnam

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UNIVERSITY OF ECONOMICS IN HO CHI MINH CITYInternational School of BusinessTRUONG THI HOANG NGOCANTECEDENTS OF THE ADOPTIONOF SOCIAL NETWORK SITES:THE