Factors affecting customers green consumption appliances a study of green home appliances pruducts in vietnam

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Nội dung chi tiết: Factors affecting customers green consumption appliances a study of green home appliances pruducts in vietnam

Factors affecting customers green consumption appliances a study of green home appliances pruducts in vietnam

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessHUYNH PHAN MY NHƯNGFACTORS AFFECTING CUSTOMER’S GREENCONSUMPTION INTENTION: A

Factors affecting customers green consumption appliances a study of green home appliances pruducts in vietnam STUDY OF GREENHOME APPLIANCES PRODUCTS IN VIET NAM.MASTER OF BUSINESS (Honours)UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of Busine

ssHUYNH PHAN MY NHƯNGFACTORS AFFECTING CUSTOMER’S GREENCONSUMPTION INTENTION: A STUDY OF GREEN HOME APPLIANCES PRODUCTS IN VIET NAM.ID: 22120135MASTER Factors affecting customers green consumption appliances a study of green home appliances pruducts in vietnam

OF BUSINESS (Honours)SUPERVISOR: DR. PHAM NGOCTHUYHn rhỉ Minh ritv _ Voar ?A1 qABSTRACTResearch suggests four structures: the impact of attitudes tow

Factors affecting customers green consumption appliances a study of green home appliances pruducts in vietnam

ard green brand, green satisfaction, green brand perceived value, green trust to green consumption intention and this study learn the relationship bet

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessHUYNH PHAN MY NHƯNGFACTORS AFFECTING CUSTOMER’S GREENCONSUMPTION INTENTION: A

Factors affecting customers green consumption appliances a study of green home appliances pruducts in vietnam de toward green brand variable, green satisfaction variable, green brand perceived value variable, green trust variable and green consumption intentio

n variable. Green home appliances products with foreign brand which are distributed in Vietnam are the focus for this study, the green appliances prod Factors affecting customers green consumption appliances a study of green home appliances pruducts in vietnam

ucts have green energy label to energy saving and environmental friendly. A survey involving 300 respondents are conducted for this study, the method

Factors affecting customers green consumption appliances a study of green home appliances pruducts in vietnam

is used by face-to-face interview.Keywords: green consumption intention, green satisfaction, green brand perceived value, attitude toward green brand,

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessHUYNH PHAN MY NHƯNGFACTORS AFFECTING CUSTOMER’S GREENCONSUMPTION INTENTION: A

Factors affecting customers green consumption appliances a study of green home appliances pruducts in vietnam ackground........................................................... 11.2.Research problems..........................................................

.....21.3.Research objectives.............................................................31.4.Research, scope........................................ Factors affecting customers green consumption appliances a study of green home appliances pruducts in vietnam

.........................41.5.Research method.................................................................41.6.Significance of research...........

Factors affecting customers green consumption appliances a study of green home appliances pruducts in vietnam

.............................................61.7.Structure of the study..........................................................6CHAPTER 2: LITERATU

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessHUYNH PHAN MY NHƯNGFACTORS AFFECTING CUSTOMER’S GREENCONSUMPTION INTENTION: A

Factors affecting customers green consumption appliances a study of green home appliances pruducts in vietnam .,82.2.Definitions of the concepts....................................................102.2.1 Attitude toward green brand.............................

..................102.2.2.Green satisfaction,....^..^.....xx...,.^.^ ^...xxx... ...^......x».,....XX.,»1x11 Factors affecting customers green consumption appliances a study of green home appliances pruducts in vietnam

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessHUYNH PHAN MY NHƯNGFACTORS AFFECTING CUSTOMER’S GREENCONSUMPTION INTENTION: A