Luận văn thạc sĩ an empirical study of the intention of vietnamese consummers to purchase luxury goods
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ an empirical study of the intention of vietnamese consummers to purchase luxury goods
Luận văn thạc sĩ an empirical study of the intention of vietnamese consummers to purchase luxury goods
UNIVERSITY or ECONOMICS no CHI MINH CITYInternational School of BusinessTruong Thi Xuan ThaoAN EMPIRICAL STUDY OF THE INTENTION OF VIETNAMESE CONSUMER Luận văn thạc sĩ an empirical study of the intention of vietnamese consummers to purchase luxury goods RS TO PURCHASE LUXURY GOODSMASTER OF BUSINESS (Honours)Ho Chi Minh City - Year 2014UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTruong Thi Xuan ThaoAN EMPIRICAL STUDY OF THE INTENTION OF VIETNAMESE CONSUMERS TO PURCHASE LUXURY GOODSID: 21110021MASTER OF BUSINESS (Honours)S Luận văn thạc sĩ an empirical study of the intention of vietnamese consummers to purchase luxury goods UPERVISOR: Dr. NGUYEN THI MAI TRANGHo Chi Minh City - Year 2014ACKNOWLEDGEMENTFirstly. I would like to express my gratefulness to my supervisor Dr. NgLuận văn thạc sĩ an empirical study of the intention of vietnamese consummers to purchase luxury goods
uyen Till Mai Trang for her professional guidance, intensive support, valuable suggestions, instructions and encouragement during the time of doing myUNIVERSITY or ECONOMICS no CHI MINH CITYInternational School of BusinessTruong Thi Xuan ThaoAN EMPIRICAL STUDY OF THE INTENTION OF VIETNAMESE CONSUMER Luận văn thạc sĩ an empirical study of the intention of vietnamese consummers to purchase luxury goods ble time as the members of the proposal examination committee. Their comments and meaningful suggestions were contributed significantly for my completion of this research.My sincere thanks aie given to all of my teachers at International Business School -University of Economics Ho Chi Minh City for Luận văn thạc sĩ an empirical study of the intention of vietnamese consummers to purchase luxury goods then teachmg and guidance during my Master course.ABSTRACThl recent years, the strong development of economy has increased significantly (he number ofLuận văn thạc sĩ an empirical study of the intention of vietnamese consummers to purchase luxury goods
rich people in Vietnam. Higher disposal income together with economic globalization leads to more concern to luxury products among Vietnamese people,UNIVERSITY or ECONOMICS no CHI MINH CITYInternational School of BusinessTruong Thi Xuan ThaoAN EMPIRICAL STUDY OF THE INTENTION OF VIETNAMESE CONSUMER Luận văn thạc sĩ an empirical study of the intention of vietnamese consummers to purchase luxury goods t. Tn an effort to help luxury companies have an overview about consumers' behavior in such market, this study examines influencing factors that affect Vietnamese consumers’ attitude towards purchasing luxury goods and their purchase intent of luxury goods. Employing regression analyses, the researc Luận văn thạc sĩ an empirical study of the intention of vietnamese consummers to purchase luxury goods h findings indicate that brand consciousness, materialism, and the need for uniqueness have significant impact on attitude towards purchasing luxury gLuận văn thạc sĩ an empirical study of the intention of vietnamese consummers to purchase luxury goods
oods among Vietnamese consumers. In addition, consumers' purchasing intention of luxury goods IS affected by then attitude towards buying luxury goodsUNIVERSITY or ECONOMICS no CHI MINH CITYInternational School of BusinessTruong Thi Xuan ThaoAN EMPIRICAL STUDY OF THE INTENTION OF VIETNAMESE CONSUMER Luận văn thạc sĩ an empirical study of the intention of vietnamese consummers to purchase luxury goods BLE OF CONTENTSACKNOWLEDGEMENTABSTRACTTABLE OF CONTENTSLIST OF FIGURESLIST OF TABLESCHAPTER 1: INTRODUCTION......................................................11.1Research background.................................................11.2Research gap................................................... Luận văn thạc sĩ an empirical study of the intention of vietnamese consummers to purchase luxury goods .....31.3Research objectives.................................................51.4Research methodology and research scope.............................6Luận văn thạc sĩ an empirical study of the intention of vietnamese consummers to purchase luxury goods
1.5Research contribution...............................................61.6Research structure.................................................7UNIVERSITY or ECONOMICS no CHI MINH CITYInternational School of BusinessTruong Thi Xuan ThaoAN EMPIRICAL STUDY OF THE INTENTION OF VIETNAMESE CONSUMERUNIVERSITY or ECONOMICS no CHI MINH CITYInternational School of BusinessTruong Thi Xuan ThaoAN EMPIRICAL STUDY OF THE INTENTION OF VIETNAMESE CONSUMERGọi ngay
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