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Luận văn thạc sĩ antecedebts of customer repurchase intention a study of online group buying in vietnam

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Luận văn thạc sĩ antecedebts of customer repurchase intention a study of online group buying in vietnam

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTu Van AnhANTECEDENTS OF CUSTOMER REPURCHASE INTENTION -A STUDY OF ONLINE GROU

Luận văn thạc sĩ antecedebts of customer repurchase intention a study of online group buying in vietnam UP-BUYING IN VIETNAMMASTER OF BUSINESS (Honours)Ho Chi Minh city - Year 2013ACKNOWLEDGEMENTThis thesis could not be finish without the help and suppor

t of many people who are gratefully acknowledged here.At rhe very first. I would like to express my deepest gratitude to my supervisor. Prof. Le Nguye Luận văn thạc sĩ antecedebts of customer repurchase intention a study of online group buying in vietnam

n Hau. With his guidance. I could have worked out this thesis. He had offered me valuable suggestions and criticisms with his profound knowledge in ri

Luận văn thạc sĩ antecedebts of customer repurchase intention a study of online group buying in vietnam

ch research experience.1 am grateful to express my sincere to Prof Nguyen Dinh Tho. I have learned from him a lot not only about research design, but

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTu Van AnhANTECEDENTS OF CUSTOMER REPURCHASE INTENTION -A STUDY OF ONLINE GROU

Luận văn thạc sĩ antecedebts of customer repurchase intention a study of online group buying in vietnam d like to extent my sincere thanks to all my classmate and friends. Their kindness and supports have contributed very much in my working process Most

important, I would like to express my most sincere thanks to my father, my mother and my brother for their continuous encouragement and supportDeclara Luận văn thạc sĩ antecedebts of customer repurchase intention a study of online group buying in vietnam

tion1 hereby declare dial this diesis, lo the best of 111} knowledge and belief, is niy own work and effort and that is has not been submitted, either

Luận văn thạc sĩ antecedebts of customer repurchase intention a study of online group buying in vietnam

in part or whole, any where for ail} award.Information and ideas taken from other sources as cited as such. This work has not been published.Signatur

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTu Van AnhANTECEDENTS OF CUSTOMER REPURCHASE INTENTION -A STUDY OF ONLINE GROU

Luận văn thạc sĩ antecedebts of customer repurchase intention a study of online group buying in vietnam ..................................21.2Motivation of the study....................................41.3Research objectives..............................

..........61.4Methodology and scope of research..........................61.5Research structure.........................................7CHAPTER 2. TH Luận văn thạc sĩ antecedebts of customer repurchase intention a study of online group buying in vietnam

EORETICAL BACKGROUND................................ 82.1Introduction...............................................82.2Theoretical background........

Luận văn thạc sĩ antecedebts of customer repurchase intention a study of online group buying in vietnam

.............................82.2.1Online group-buying model..............................82.2.2IS repurchasing behavior model........................

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTu Van AnhANTECEDENTS OF CUSTOMER REPURCHASE INTENTION -A STUDY OF ONLINE GROU

Luận văn thạc sĩ antecedebts of customer repurchase intention a study of online group buying in vietnam .............................142.3Research model............................................162.3.1Perceived Usefulness...............................

...192.3.2Customer satisfaction.................................20 Luận văn thạc sĩ antecedebts of customer repurchase intention a study of online group buying in vietnam

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTu Van AnhANTECEDENTS OF CUSTOMER REPURCHASE INTENTION -A STUDY OF ONLINE GROU

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