Luận văn thạc sĩ antecedents of continuance intentions towards online shopping , an emprical study in vietnam
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ antecedents of continuance intentions towards online shopping , an emprical study in vietnam
Luận văn thạc sĩ antecedents of continuance intentions towards online shopping , an emprical study in vietnam
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Thi Quynh TrangANTECEDENTS OF CONTINUANCE INTENTIONS TOWARDS ONLINE SHOPP Luận văn thạc sĩ antecedents of continuance intentions towards online shopping , an emprical study in vietnam PING: AN EMPIRICAL STUDY IN VIETNAM-MASTER OF BUSINESS (Honours)Ho Chi Minh City - Year 2015AcknowledgeThis thesis could not be finish without the help and support of many people who are gratefully acknowledged here.At the very first, I would like to express my deepest gratitude to my supervisor. Dr Luận văn thạc sĩ antecedents of continuance intentions towards online shopping , an emprical study in vietnam . Nguyen Thi Nguyet Que. With her guidance. I could have worked out this thesis. She had offered me valuable suggestions and criticisms with her profoLuận văn thạc sĩ antecedents of continuance intentions towards online shopping , an emprical study in vietnam
und knowledge in rich research experience.I am grateful to express my sincere to Prof. Nguyen Dinh Tho and Dr Nguyen Thi Mai Trang. I have learned froUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Thi Quynh TrangANTECEDENTS OF CONTINUANCE INTENTIONS TOWARDS ONLINE SHOPP Luận văn thạc sĩ antecedents of continuance intentions towards online shopping , an emprical study in vietnam usiness (ISB) supported me in all process.I would like to extent my sincere thanks to all my classmate and friends Their kindness and supports have contributed very much in my working process. Most important. I would like to express my most sincere thanks to my father, my mother and my brother for t Luận văn thạc sĩ antecedents of continuance intentions towards online shopping , an emprical study in vietnam heir continuous encouragement and support.AbstractOnline shopping has emerged as a new e-commerce model and received attention in both academics and pLuận văn thạc sĩ antecedents of continuance intentions towards online shopping , an emprical study in vietnam
ractice This research extends Mehrabian and Russell's Stimulus-Organism-Response model to investigate website stimuli that affect emotional reaction aUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Thi Quynh TrangANTECEDENTS OF CONTINUANCE INTENTIONS TOWARDS ONLINE SHOPP Luận văn thạc sĩ antecedents of continuance intentions towards online shopping , an emprical study in vietnam (stimulus), cognition and emotion (organism) and continuance intention (response).To examine research model, information and data IS accessed by using questionnaire for respondents purchasing on online shopping websites. This research employed convenience sampling The questionnaire was distributed i Luận văn thạc sĩ antecedents of continuance intentions towards online shopping , an emprical study in vietnam n Ho Chi Minh cItv In total. 227 usable questionnaires were obtained in Ho Chi Minh City through online survey. Confirmatory factor analysis (CFA) isLuận văn thạc sĩ antecedents of continuance intentions towards online shopping , an emprical study in vietnam
used to test measurement scale and the structural equation modeling (SEM) is used as the main method for analyzing research model and hypotheses. ResuUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Thi Quynh TrangANTECEDENTS OF CONTINUANCE INTENTIONS TOWARDS ONLINE SHOPP Luận văn thạc sĩ antecedents of continuance intentions towards online shopping , an emprical study in vietnam eaction, except for customer sen ice. Perceived risk had a slightly negative effect on consumers' emotional reaction. Meanwhile, perceived risk had a significant influence on continuance intention. In addition, emotional reaction also had a positive impact on continuance intention in the context of Luận văn thạc sĩ antecedents of continuance intentions towards online shopping , an emprical study in vietnam online shopping. The results may be generalized to a limited extent. With these results, research framework can be seen fitted with data market StudyLuận văn thạc sĩ antecedents of continuance intentions towards online shopping , an emprical study in vietnam
results also suggest that in order to increase customer retention should not only consider about their strategies of eliciting positive emotions and rUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Thi Quynh TrangANTECEDENTS OF CONTINUANCE INTENTIONS TOWARDS ONLINE SHOPP Luận văn thạc sĩ antecedents of continuance intentions towards online shopping , an emprical study in vietnam ............................................11.1Research background...................................................11.2Problems statement....................................................31.3Research objectives and questions.....................................51.4Methodology and scope of resea Luận văn thạc sĩ antecedents of continuance intentions towards online shopping , an emprical study in vietnam rch ....................................61.5Research significance.................................................71.6Thesis structure ...............Luận văn thạc sĩ antecedents of continuance intentions towards online shopping , an emprical study in vietnam
......................................7CHAPTER 2: LITERATURE REVIEW ................................................82.1Introduction..................UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Thi Quynh TrangANTECEDENTS OF CONTINUANCE INTENTIONS TOWARDS ONLINE SHOPP Luận văn thạc sĩ antecedents of continuance intentions towards online shopping , an emprical study in vietnam ...............................82.2.2Website quality...............................................92.2.3Emotional reaction and perceived risk........................102.2.4Continuance intention........................................112.3Hypotheses and proposed model................................ Luận văn thạc sĩ antecedents of continuance intentions towards online shopping , an emprical study in vietnam .......122.3.1Stimuli and organism.........................................122.3.2Organism and responses ......................................152.4SuLuận văn thạc sĩ antecedents of continuance intentions towards online shopping , an emprical study in vietnam
mmary.............................................................17CHAPTER 3: METHODOLOGY......................................................193.1IUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Thi Quynh TrangANTECEDENTS OF CONTINUANCE INTENTIONS TOWARDS ONLINE SHOPPUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Thi Quynh TrangANTECEDENTS OF CONTINUANCE INTENTIONS TOWARDS ONLINE SHOPPGọi ngay
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