Luận văn thạc sĩ brand loyalty of office women toward cosmetic products in vietnam
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ brand loyalty of office women toward cosmetic products in vietnam
Luận văn thạc sĩ brand loyalty of office women toward cosmetic products in vietnam
UNIVERSITY OF ECONOMICS HOCHIMINH CITYInternational School of BusinessHoang Thi Le ThuyBRAND LOYALTY OF OFFICE WOMENTOWARD COSMETIC PRODUCTS IN VIETNA Luận văn thạc sĩ brand loyalty of office women toward cosmetic products in vietnam AMSTUDENT ID: 22120140MASTER OF BUSINESS BY HONOURSUPERVISOR: Dr. DINH CONO KHAIHo Chi Minh City - 2015ACKNOWLEDGEMENTS1 would not have been able to complete my thesis without the advice, assistance, understanding and encouragement of a number of people. I would like to gratefully and sincerely ackn Luận văn thạc sĩ brand loyalty of office women toward cosmetic products in vietnam owledge their assistance and support.First of all. the most important person I would like to thank is my supervisor, Dr. Dinh Cong Khai. Thanks to hisLuận văn thạc sĩ brand loyalty of office women toward cosmetic products in vietnam
valuable advice and generous guidance throughout the journey of this rcscach. 1 can finish my thesis.Secondly, 1 would like to thank all of the staffUNIVERSITY OF ECONOMICS HOCHIMINH CITYInternational School of BusinessHoang Thi Le ThuyBRAND LOYALTY OF OFFICE WOMENTOWARD COSMETIC PRODUCTS IN VIETNA Luận văn thạc sĩ brand loyalty of office women toward cosmetic products in vietnam assistance and understanding.Furthermore, I would like to express my gratetill thanks to my friends and all the respondents who participated in filling the questionnaires and provided the valuable information for this study.Finally, I would like to give my gratefulness to all classmates who have be Luận văn thạc sĩ brand loyalty of office women toward cosmetic products in vietnam en sharing with me all their knowledge and experience as well as happiness and difficulties during MBA course. I would not complete my thesis withoutLuận văn thạc sĩ brand loyalty of office women toward cosmetic products in vietnam
their encouragement and support.Personally. I wish to express my deep gratitude to my parents and my brother for their spiritual support and encourageUNIVERSITY OF ECONOMICS HOCHIMINH CITYInternational School of BusinessHoang Thi Le ThuyBRAND LOYALTY OF OFFICE WOMENTOWARD COSMETIC PRODUCTS IN VIETNA Luận văn thạc sĩ brand loyalty of office women toward cosmetic products in vietnam olvement of everyone who has helped me to complete this thesis.■lune 6, 2015I Io Chi Minh. Vietnam.Hoang. Thi Le ThuyAbstractFor cosmetic industry, Il is essential for businesses to understand the critical factors that influence brand loyalty of office women toward cosmetic products. These issues ar Luận văn thạc sĩ brand loyalty of office women toward cosmetic products in vietnam e critical to the long term business success of any industry. Based on the literature reviews in the thesis, this study empirically examines the rolesLuận văn thạc sĩ brand loyalty of office women toward cosmetic products in vietnam
of the factors: brand awareness, perceived quality, brand image and brand trust on brand loyalty of office women toward cosmetic products in Vietnam.UNIVERSITY OF ECONOMICS HOCHIMINH CITYInternational School of BusinessHoang Thi Le ThuyBRAND LOYALTY OF OFFICE WOMENTOWARD COSMETIC PRODUCTS IN VIETNA Luận văn thạc sĩ brand loyalty of office women toward cosmetic products in vietnam ale to measure data together with some methods of data analysis (Cronbach’s Alpha test. Exploratory factor analysis and Multiple regression anal)sis), the findings confirm that brand awareness, perceived quality, brand image and brand trust has the positive effect on brand loyalty.Extracted from the Luận văn thạc sĩ brand loyalty of office women toward cosmetic products in vietnam findings of this research, in order to receive the loyalty of women toward cosmetic products, cosmetic brand must set up effective strategics marketiLuận văn thạc sĩ brand loyalty of office women toward cosmetic products in vietnam
ng to keep improving and maintaining the brand image, brand awareness, brand trust as well as perceived quality. I he results of this research arc impUNIVERSITY OF ECONOMICS HOCHIMINH CITYInternational School of BusinessHoang Thi Le ThuyBRAND LOYALTY OF OFFICE WOMENTOWARD COSMETIC PRODUCTS IN VIETNA Luận văn thạc sĩ brand loyalty of office women toward cosmetic products in vietnam will ultimately result in more profitability.Key words: customer retention, brand loyalty.TABLE OF CONTENTSCHAPTER 1. INTRODUCTION...................................................11.1.Research Background..................................................11.2.Research Problem....................... Luận văn thạc sĩ brand loyalty of office women toward cosmetic products in vietnam ..............................21.3.Research Objectives..................................................41.4.Scope and Research Methodology of Study..Luận văn thạc sĩ brand loyalty of office women toward cosmetic products in vietnam
............................41.5.Significance of the Study............................................51.6.Research Structure.........................UNIVERSITY OF ECONOMICS HOCHIMINH CITYInternational School of BusinessHoang Thi Le ThuyBRAND LOYALTY OF OFFICE WOMENTOWARD COSMETIC PRODUCTS IN VIETNA Luận văn thạc sĩ brand loyalty of office women toward cosmetic products in vietnam .........................7UNIVERSITY OF ECONOMICS HOCHIMINH CITYInternational School of BusinessHoang Thi Le ThuyBRAND LOYALTY OF OFFICE WOMENTOWARD COSMETIC PRODUCTS IN VIETNAGọi ngay
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