Luận văn thạc sĩ critical factors affecting the customers intention to use e retailing
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ critical factors affecting the customers intention to use e retailing
Luận văn thạc sĩ critical factors affecting the customers intention to use e retailing
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessDang Duy ThanhCRITICAL FACTORS AFFECTING THE CUSTOMERS’ INTENTION TO USE E-RET Luận văn thạc sĩ critical factors affecting the customers intention to use e retailing TAILINGMASTER OF BUSINESS (Honours)Ho Chi Minh City - Year 2014ACKNOWLEDGEMENTI would like to express my deep gratitude to everyone who helped and guided me through the entire MBA program.Foremost. I would like to express my sincere thanks to my supervisor Dr. Cao Hao Thi for the continuous support Luận văn thạc sĩ critical factors affecting the customers intention to use e retailing for my MBA thesis and research, for his patience, motivation, enthusiasm, and immense knowledge. His guidance helped me in all the lime of research anLuận văn thạc sĩ critical factors affecting the customers intention to use e retailing
d w riting of this thesis. I could not have imagined having a better advisor and mentor for my MBA study.I am grateful to thank Prof Nguyen Dinh Tho aUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessDang Duy ThanhCRITICAL FACTORS AFFECTING THE CUSTOMERS’ INTENTION TO USE E-RET Luận văn thạc sĩ critical factors affecting the customers intention to use e retailing and ISB supported me during my MBA time.I also would like to extent my appreciation to my dear classmates. Together we have had lots of wonderful new experiences in learning and building social networkLast but not least. I would like to express my special gratitude to my family for theứ endless enco Luận văn thạc sĩ critical factors affecting the customers intention to use e retailing uragement and support through my life1AbstractDuring the last decade of the 21s1 century. internet shopping had grown in a surprising speed. With theLuận văn thạc sĩ critical factors affecting the customers intention to use e retailing
fast development in internet and technology, people are no longer need to go out for then shopping since they can use e-retailing for almost everythinUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessDang Duy ThanhCRITICAL FACTORS AFFECTING THE CUSTOMERS’ INTENTION TO USE E-RET Luận văn thạc sĩ critical factors affecting the customers intention to use e retailing y use website for reference, and then they come directly to the physical store to pick up their items.Tills research is conducted to find out the critical factors that can measure the customers’ intention to use e-retailing. From several studies about tills topic, especially the theory of reasoned a Luận văn thạc sĩ critical factors affecting the customers intention to use e retailing ction ( I RA), there arc four factors may affect to the customer's intention. They arc trust, subjective norm, website quality and perceived risk in uLuận văn thạc sĩ critical factors affecting the customers intention to use e retailing
sing credit card.In order to conduct the research, a sample size of 150 questionnaire about clothing products are collected with respondents are officUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessDang Duy ThanhCRITICAL FACTORS AFFECTING THE CUSTOMERS’ INTENTION TO USE E-RET Luận văn thạc sĩ critical factors affecting the customers intention to use e retailing the customers’ intention to use e-retailing is impacted only by trust and subjective norm Therefore. It is suggested that owners of the busmess should try to gain trust of their customers and encourage people to shop by groups.Since this research only focused in fashion products in Ho Chi Minh city Luận văn thạc sĩ critical factors affecting the customers intention to use e retailing , furthers studies in this field should be conducted for other types of products and in other provinces in Vietnam to find out the general model for VLuận văn thạc sĩ critical factors affecting the customers intention to use e retailing
ietnamese e-retailing.Keywords: intention to use, TRA, e-retailing11Table of contentAcknowledgement1AbstractliChapter 1-INTRODUCTION11.1Research backgUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessDang Duy ThanhCRITICAL FACTORS AFFECTING THE CUSTOMERS’ INTENTION TO USE E-RET Luận văn thạc sĩ critical factors affecting the customers intention to use e retailing RATURE REVIEW62.1E-retailing62.2Customers’ intention to use e-retailing7UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessDang Duy ThanhCRITICAL FACTORS AFFECTING THE CUSTOMERS’ INTENTION TO USE E-RETGọi ngay
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