Luận văn thạc sĩ deteminants of brand loyalty in the vietnamese neer industry
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ deteminants of brand loyalty in the vietnamese neer industry
Luận văn thạc sĩ deteminants of brand loyalty in the vietnamese neer industry
NIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGO HOANG THI QUYNH OANHDETEMINANTS OF BRAND LOYALTY IN THE VIETNAMESE BEER IND Luận văn thạc sĩ deteminants of brand loyalty in the vietnamese neer industry DUSTRYMASTER OF BUSINESS (BY HONOUR)Ho Chi Minh City - Year 2012https://khothu vien .comUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGO HOANG THI QUYNH OANHDETEMINANTS OF BRAND LOYALTY IN THE VIETNAMESE BEER INDUSTRYSTUDENT ID: 60340102MASTER OF BUSINESS BY HONOURSUPERVIS Luận văn thạc sĩ deteminants of brand loyalty in the vietnamese neer industry OR: DR. PHAM NGOC THVYHo Chi Minh City - Year 2012ACKNOWLEDGEMENTSI would like to express my sincere gratitude to Dr. Pham Ngoc Thuy who has supportedLuận văn thạc sĩ deteminants of brand loyalty in the vietnamese neer industry
me a lot with the thesis preparation and motivated me throughout the journey of the thesis.I strongly believe that I could have not completed this thNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGO HOANG THI QUYNH OANHDETEMINANTS OF BRAND LOYALTY IN THE VIETNAMESE BEER IND Luận văn thạc sĩ deteminants of brand loyalty in the vietnamese neer industry thank Sabmiller staffs for there is kind support to provide me with necessary information and materials.And finally my special thanks to my husband who was always with me to show his empathy and encourages me to complete this thesis.December s. 2012Ho Chi Minh City, Viet NamNgo Hoang Thi Quynh Oanh Luận văn thạc sĩ deteminants of brand loyalty in the vietnamese neer industry ABSTRACTIn recent years the amount of beer consumption increased significantly. The beer companies increasingly expand the market and increase the retLuận văn thạc sĩ deteminants of brand loyalty in the vietnamese neer industry
ailer to take the company's image and products to market. The purpose of attracting customers to used the company's products more and more. This reseaNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGO HOANG THI QUYNH OANHDETEMINANTS OF BRAND LOYALTY IN THE VIETNAMESE BEER IND Luận văn thạc sĩ deteminants of brand loyalty in the vietnamese neer industry stant competition and especially during storms today.This study was aimed to explore these factors affect brand loyalty in Ho Chi Minh City is done through quantitative methods. Formal quantitative research through interviews using a questionnaire with a sample collected in a convenient method of 20 Luận văn thạc sĩ deteminants of brand loyalty in the vietnamese neer industry 0 consumers in Ho Chi Minh City. Data are used to assess the scale and test hypotheses. Cronbach Alpha coefficients analysis, explore factor analysisLuận văn thạc sĩ deteminants of brand loyalty in the vietnamese neer industry
(EFA) and regression analysis used in this section. Test results obtained show that the hypothesis consistent with the original theoretical model. AccNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGO HOANG THI QUYNH OANHDETEMINANTS OF BRAND LOYALTY IN THE VIETNAMESE BEER IND Luận văn thạc sĩ deteminants of brand loyalty in the vietnamese neer industry e research results contribute to the theoretical basis of research by understanding the meaning of the factors that affect consumer loyalty with beer. Thereby, the results also provide managers with a basis for decision-making, investment options to develop new products in line with objectives and c Luận văn thạc sĩ deteminants of brand loyalty in the vietnamese neer industry urrent strategic.Key words: Perceived value. Brand Image. Brand Awareness. Brand LoyaltyTABLES OF CONTENTSCHAPTER 1: INTRODUCTION.....................Luận văn thạc sĩ deteminants of brand loyalty in the vietnamese neer industry
.....................I1.1BACKGROUND................................................11.2PROBLEM STATEMENT.........................................21.3RNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGO HOANG THI QUYNH OANHDETEMINANTS OF BRAND LOYALTY IN THE VIETNAMESE BEER IND Luận văn thạc sĩ deteminants of brand loyalty in the vietnamese neer industry ...............................5NIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNGO HOANG THI QUYNH OANHDETEMINANTS OF BRAND LOYALTY IN THE VIETNAMESE BEER INDGọi ngay
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