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Luận văn thạc sĩ facrors affecting customer trust in online shopping in vietnam

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Nội dung chi tiết: Luận văn thạc sĩ facrors affecting customer trust in online shopping in vietnam

Luận văn thạc sĩ facrors affecting customer trust in online shopping in vietnam

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran MinhFACTORS AFFECTING CUSTOMER TRUST IN ONLINE SHOPPING IN VIETNAMAUSTER

Luận văn thạc sĩ facrors affecting customer trust in online shopping in vietnam OF BUSINESS (Honours)Ho Chi Minh City Year 2012Ho Chi Minh City - Year 2012UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTr

an MinhFACTORS AFFECTING CUSTOMER TRUST IN ONLINE SHOPPING IN VIETN AMID:60340102MASTER OF BUSINESS (Honours)SUPERVISOR: 1)1. NGUYEN Ill'll LAMHo Chi Luận văn thạc sĩ facrors affecting customer trust in online shopping in vietnam

Minh City - Year 2012AcknowledgementApart from the efforts of me, the success of this thesis is depended largely on the encouragement and guidelines o

Luận văn thạc sĩ facrors affecting customer trust in online shopping in vietnam

f many others. Especially, Dr. Nguyen Hưu Lam and Associate Prof Dr. Nguyen Dinh Tho have been instrumental in the successtill completion of this stud

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran MinhFACTORS AFFECTING CUSTOMER TRUST IN ONLINE SHOPPING IN VIETNAMAUSTER

Luận văn thạc sĩ facrors affecting customer trust in online shopping in vietnam ted and encouraged every' lime 1 attend his meeting. Without his encouragement and guidance, this project would not have materialized.Besides, I would

like to thank my close classmates and staffs working at International School of Business UEH including Nguyen rhanh Huong, Huynh Ngoc Duy, Thai Thi r Luận văn thạc sĩ facrors affecting customer trust in online shopping in vietnam

hu (hang, and Nguyen rhi Ngoe I .icn for their guidance and support.Ho Chi Minh City’, Jan 1 * 2013Tran Mini!1Tabic of ContentsAbbreviations..........

Luận văn thạc sĩ facrors affecting customer trust in online shopping in vietnam

...............................................................illList of Tables......................................................................

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran MinhFACTORS AFFECTING CUSTOMER TRUST IN ONLINE SHOPPING IN VIETNAMAUSTER

Luận văn thạc sĩ facrors affecting customer trust in online shopping in vietnam .........................viChapter-One: Introduction.............................................................11.Background........................

.............................................11.1.The Internet in Vietnam...................................................11.2.Online shopping in Vi Luận văn thạc sĩ facrors affecting customer trust in online shopping in vietnam

etnam............................................... I2.Statement of purpose...........................................................23.Research que

Luận văn thạc sĩ facrors affecting customer trust in online shopping in vietnam

stion..............................................................34.Significance of the study......................................................3

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran MinhFACTORS AFFECTING CUSTOMER TRUST IN ONLINE SHOPPING IN VIETNAMAUSTER

Luận văn thạc sĩ facrors affecting customer trust in online shopping in vietnam .............3

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran MinhFACTORS AFFECTING CUSTOMER TRUST IN ONLINE SHOPPING IN VIETNAMAUSTER

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