Luận văn thạc sĩ factors affecting word of mouth a study of facebook fan pages

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Luận văn thạc sĩ factors affecting word of mouth a study of facebook fan pages

https://khothu vien .comUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Ngoc TuFACTORS AFFECTING WORD-OF-MOLTH:A STUDY OF

Luận văn thạc sĩ factors affecting word of mouth a study of facebook fan pages F FACEBOOK FAN PAGESMASTER OF BUSINESS (Honours)Ho Chi Minh City - Year 2014ACKNOWLEDGEMENTThis thesis could not be accomplished without the help, adv

ise, support, guidance and encouragement of many people.I would like to express my sincere gratitude to my supervisor. Di Nguyen Thi Mai Trang, for he Luận văn thạc sĩ factors affecting word of mouth a study of facebook fan pages

r guidance and correction to my thesis, especially for her enthusiasm in quickly answering and support.Second. I would like to express my deepest grat

Luận văn thạc sĩ factors affecting word of mouth a study of facebook fan pages

itude to Professor Nguyen Dong Phong. Professor Nguyen Dinh Tho. and Dr. Tran Ha Minh Quan for then valuable time as the members of the proposal exami

https://khothu vien .comUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Ngoc TuFACTORS AFFECTING WORD-OF-MOLTH:A STUDY OF

Luận văn thạc sĩ factors affecting word of mouth a study of facebook fan pages hirdly. I would like to thank my dear colleagues, friend and classmates for their invaluable advice, encouragement and help me collect the research da

ta. Last but not least. I would like to express my great thanks to my family for then encouragement and assistance for my tlrree years study the maste Luận văn thạc sĩ factors affecting word of mouth a study of facebook fan pages

r course andfinish this thesis.ABSTRACTVietnam lias been one of the fastest growing countries in Internet and social networking sites for years. Faceb

Luận văn thạc sĩ factors affecting word of mouth a study of facebook fan pages

ook IS the most popular social media site, nearly 25 million of the 36 million Internet users in Vietnam (VicliiamNct. 2011). Understanding the influe

https://khothu vien .comUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Ngoc TuFACTORS AFFECTING WORD-OF-MOLTH:A STUDY OF

Luận văn thạc sĩ factors affecting word of mouth a study of facebook fan pages ir customers.Identifying the factors affecting brand word-of-mouth through rhe study of Facebook fan-pages can help rhe organization understanding rhe

motivation of Facebook users who involving in their brand fan-page. As a result, those factors, which have huge impact on the word-of-mouth, are Cont Luận văn thạc sĩ factors affecting word of mouth a study of facebook fan pages

ent value (including Functional value and Hedonic value), and Interaction value of the Facebook brand fell-page. Therefore this research can help impr

Luận văn thạc sĩ factors affecting word of mouth a study of facebook fan pages

oving business if people know which ones to investment.Keywords: word-of-mouth, brandfan-page, Facebook. Vietnam.iiLIST OF ABBREVIATIONSEFAExploratory

https://khothu vien .comUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Ngoc TuFACTORS AFFECTING WORD-OF-MOLTH:A STUDY OF

Luận văn thạc sĩ factors affecting word of mouth a study of facebook fan pages ing sitesB2CBusiness-to-customerillLIST OF TABLESTable 11: Top 10 Social Media Sires Among Internet Users in Vietnam. Apiil 2013. 1Table 4.1: Sample c

haracteristics.............................................30Table 4.2: Functional Variables Item-Total Statistics........................31Table 4.3: Luận văn thạc sĩ factors affecting word of mouth a study of facebook fan pages

Reliability test results...........................................33Table 4.4: Rotated Component Matrix..........................................34T

Luận văn thạc sĩ factors affecting word of mouth a study of facebook fan pages

able 4.5: Final Rotated Component Matrix....................................36Table 4.6: Casewise Diagnostics.........................................

https://khothu vien .comUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Ngoc TuFACTORS AFFECTING WORD-OF-MOLTH:A STUDY OF