Luận văn thạc sĩ factors influencing service innovative behavior evidence from vietnam

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Luận văn thạc sĩ factors influencing service innovative behavior evidence from vietnam

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessUEH IWWIMTI nt ccoaVpks WMC’TRAN PHONGFactors influencing service innovative b

Luận văn thạc sĩ factors influencing service innovative behavior evidence from vietnam behavior: Evidence from VietnamMASTER OF BUSINESS (HONOURS)Ho Chi Minh City - Year 2019Table of ContentsTable of Contents.............................

.................................1List of Acronyms...............................................................3List of Figures..................... Luận văn thạc sĩ factors influencing service innovative behavior evidence from vietnam

...........................................4List of Tables.................................................................5Acknowledgement...........

Luận văn thạc sĩ factors influencing service innovative behavior evidence from vietnam

.....................................................6Abstract.......................................................................7Introduction ...

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessUEH IWWIMTI nt ccoaVpks WMC’TRAN PHONGFactors influencing service innovative b

Luận văn thạc sĩ factors influencing service innovative behavior evidence from vietnam l leadership...............................................................13Service innovative behavior..............................................

........14Ethical leadership and leader member exchange relations......................................15The positive relationship between LMX and ser Luận văn thạc sĩ factors influencing service innovative behavior evidence from vietnam

vice innovative behavior........................17The moderating role of intrinsic reward (IR) and extrinsic reward (ER) on LMX-SIB'srelationship.....

Luận văn thạc sĩ factors influencing service innovative behavior evidence from vietnam

...........^T.......\................................ĩĩ^ĩ............................................... 18Research methodology.......................

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessUEH IWWIMTI nt ccoaVpks WMC’TRAN PHONGFactors influencing service innovative b

Luận văn thạc sĩ factors influencing service innovative behavior evidence from vietnam ample characteristics.......................................................................23Measures................................................

.....................................24Data analysis and results......................................................................26Cronbach’s alp Luận văn thạc sĩ factors influencing service innovative behavior evidence from vietnam

ha results.....................................................................27Exploratory'factor analysis (EFA)....................................

Luận văn thạc sĩ factors influencing service innovative behavior evidence from vietnam

........................28Structural equation modeling (SEM) testing results...........................................30Hypothesis testing results...

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessUEH IWWIMTI nt ccoaVpks WMC’TRAN PHONGFactors influencing service innovative b

Luận văn thạc sĩ factors influencing service innovative behavior evidence from vietnam .........32Discussion and implication.....................................................................33Discussion................................

...................................................33Implications......................................................................35Limitation an Luận văn thạc sĩ factors influencing service innovative behavior evidence from vietnam

d directions for future research36

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessUEH IWWIMTI nt ccoaVpks WMC’TRAN PHONGFactors influencing service innovative b