Luận văn thạc sĩ factors of consumers choices a reaveled preferences analysis for 3 in 1 coffee
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ factors of consumers choices a reaveled preferences analysis for 3 in 1 coffee
Luận văn thạc sĩ factors of consumers choices a reaveled preferences analysis for 3 in 1 coffee
UNIVERSITY OF ECONOMICS ERASMUS UNVERSITY ROTTERDAMHO CHI MINH CITYINSTITUTE OF SOCIAL STUDIESVIETNAMTHE NETHERLANDSVIETNAM-THE NETHERLANDS PROGRAMME Luận văn thạc sĩ factors of consumers choices a reaveled preferences analysis for 3 in 1 coffee FOR M.A IN DEVELOPMENT ECONOMICSFAC TORS OF CONSUMER’S CHOICES:A REVEALED PREFERENC E ANALYSIS FOR3IN1 c OFFEEBYNGUYEN VAN MENMASTER OF ARTS IN DEVELOPMENT ECONOMICSHO CHI MINH CITY, November 2016ACKNOWLEDGEMENTIwould first like to thank my thesis supervisor Dr Truong Dang Thuy of the Vietnam - The Luận văn thạc sĩ factors of consumers choices a reaveled preferences analysis for 3 in 1 coffee Netlierlands Programme (VNP) at Ho Chi Minh City University of Economics. He consistently allowed this paper to be my own work, but steered me in theLuận văn thạc sĩ factors of consumers choices a reaveled preferences analysis for 3 in 1 coffee
right the direction whenever he thought 1 needed it.1 acknowledge the contribution of Di. Nguyen Ba Thanh (IUH) as the second reader of this thesis, UNIVERSITY OF ECONOMICS ERASMUS UNVERSITY ROTTERDAMHO CHI MINH CITYINSTITUTE OF SOCIAL STUDIESVIETNAMTHE NETHERLANDSVIETNAM-THE NETHERLANDS PROGRAMME Luận văn thạc sĩ factors of consumers choices a reaveled preferences analysis for 3 in 1 coffee icers who were involved in my thesis process by updating thesis schedule and providing good condition for my research process Without tlieir passionate participation, the thesis process could not liave been successfully conductedFinally, thanks are also due to my classmates for providing me with unf Luận văn thạc sĩ factors of consumers choices a reaveled preferences analysis for 3 in 1 coffee ailing support and continuous encouragement throughout my years of study and through tire process of researching and writing this thesis This accompliLuận văn thạc sĩ factors of consumers choices a reaveled preferences analysis for 3 in 1 coffee
shment would not have been possible without them. Thank you.Nguyen Van VienHo Chi Minh City. November 2016Page iABSTR-VCT3ĩnl coffee is known as an imUNIVERSITY OF ECONOMICS ERASMUS UNVERSITY ROTTERDAMHO CHI MINH CITYINSTITUTE OF SOCIAL STUDIESVIETNAMTHE NETHERLANDSVIETNAM-THE NETHERLANDS PROGRAMME Luận văn thạc sĩ factors of consumers choices a reaveled preferences analysis for 3 in 1 coffee brings Io consumers in term of convenience, product quality, and appropriate price. In the above context of .5011 coffee market, tile main objective of this study is Io identify the determinants of consumer's choices in .51111 coffee market such as price, main ingredients. packaging, manufacturer, Luận văn thạc sĩ factors of consumers choices a reaveled preferences analysis for 3 in 1 coffee discount, and weight promotion.Illis study is a practical research with the basis of random utility tlieory. Specifically, empirical result is produceLuận văn thạc sĩ factors of consumers choices a reaveled preferences analysis for 3 in 1 coffee
d from the estimation of conditional logit model for the dataset which is collected from consumets in Ho Chi Minh City in 2016. The survey ptocess relUNIVERSITY OF ECONOMICS ERASMUS UNVERSITY ROTTERDAMHO CHI MINH CITYINSTITUTE OF SOCIAL STUDIESVIETNAMTHE NETHERLANDSVIETNAM-THE NETHERLANDS PROGRAMME Luận văn thạc sĩ factors of consumers choices a reaveled preferences analysis for 3 in 1 coffee mmedients. packaging, and manufacturers of 3iol coffee in consumer's choices. It is recognized that price may not matter consumer's choices However. consumers love discount and weight promotion hl addition, several manufacturers enjoy positive marginal utility of price for consumers while the others Luận văn thạc sĩ factors of consumers choices a reaveled preferences analysis for 3 in 1 coffee enjoy the negative one On the other hand. price changes may give small effects on choice probability of 3inl coffee products. According to those empiLuận văn thạc sĩ factors of consumers choices a reaveled preferences analysis for 3 in 1 coffee
rical findings, implications have been employed for manufacturets ill oidei Io undetsland more about Ainl coffee market, widen their market share, andUNIVERSITY OF ECONOMICS ERASMUS UNVERSITY ROTTERDAMHO CHI MINH CITYINSTITUTE OF SOCIAL STUDIESVIETNAMTHE NETHERLANDSVIETNAM-THE NETHERLANDS PROGRAMME Luận văn thạc sĩ factors of consumers choices a reaveled preferences analysis for 3 in 1 coffee ...............................................................liTable of content ...........................................................iiiList of tables................................................................VList of figures.............................................................. Luận văn thạc sĩ factors of consumers choices a reaveled preferences analysis for 3 in 1 coffee vi1. Introduction...................................................................111. Research problem ............................................Luận văn thạc sĩ factors of consumers choices a reaveled preferences analysis for 3 in 1 coffee
...........11 2. Research objective.....................................................2UNIVERSITY OF ECONOMICS ERASMUS UNVERSITY ROTTERDAMHO CHI MINH CITYINSTITUTE OF SOCIAL STUDIESVIETNAMTHE NETHERLANDSVIETNAM-THE NETHERLANDS PROGRAMME UNIVERSITY OF ECONOMICS ERASMUS UNVERSITY ROTTERDAMHO CHI MINH CITYINSTITUTE OF SOCIAL STUDIESVIETNAMTHE NETHERLANDSVIETNAM-THE NETHERLANDS PROGRAMMEGọi ngay
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