Measuring online advertising transparency in singapore

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Measuring online advertising transparency in singapore

https: //khoth u vien .comMeasuring Online Advertising Transparency in Singapore:An Investigation of Threats to UsersDr. Paul A. Watters, University O

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https: //khoth u vien .comMeasuring Online Advertising Transparency in Singapore:An Investigation of Threats to UsersDr. Paul A. Watters, University O

Measuring online advertising transparency in singapore 2013). Certainly, such advertising generates enormous profit margins for operators of these websites, and present an ongoing threat to the viability o

f Singapore's creative industries. However, a recent study by Watters (2013) investigated the harms to users from viewing the increasingly “high risk” Measuring online advertising transparency in singapore

nature of advertising being hosted on these sites.An analysis of advertising transparency was undertaken using the methodology developed by Watters (

Measuring online advertising transparency in singapore

2013). A total of 5.000 webpages representing ten pages sampled from Google s ad transparency report were downloaded in Singapore, and each ad banner

https: //khoth u vien .comMeasuring Online Advertising Transparency in Singapore:An Investigation of Threats to UsersDr. Paul A. Watters, University O

Measuring online advertising transparency in singapore d TV shows. 10% of ads were Mainstream, 90% were High Risk.The prevalence of Mainstream ads being served to Singaporeans is one order of magnitude gre

ater than similar advertising being shown to Australians. The policy implications of this result and future research directions, including methodology Measuring online advertising transparency in singapore

enhancements, are discussed.KEY FINDINGS:----------------------------------—-----------------------------—

https: //khoth u vien .comMeasuring Online Advertising Transparency in Singapore:An Investigation of Threats to UsersDr. Paul A. Watters, University O