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DM in fashion industry

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Nội dung chi tiết: DM in fashion industry

DM in fashion industry

INTRODUCTIONMarketing is one of the most crucial strategy of a firm that helping businesses become more stable in the market as well as branding their

DM in fashion industry r name and products to the customers. With the development of modern technology and internet, branding becomes more easily in the lately year.I would

like to express my deep gratitude to Mr. Pham Hoang Cuong for guiding me and helping me to complete this project. 1 hope that through the project, I w DM in fashion industry

ill receive the comments and suggestions from teachers so that my project would be more complete.Nowadays, consumers having more tendency to shop onli

DM in fashion industry

ne through website or social network such as Facebook. Google, Shopcc... instead of coming to store directly. People see that shopping online can help

INTRODUCTIONMarketing is one of the most crucial strategy of a firm that helping businesses become more stable in the market as well as branding their

DM in fashion industry focus on marketing online to increase profits. However, according to the life style change in modern living, people not only attracted by the quality

of the product but also the visual of the brand. Wearing the high standard brand make people feel more fashionable and be more unique especially whic DM in fashion industry

h the brand has the product’s limited edition. And so on, every local brand now not only want to sell as much as possible but also warn the customer l

DM in fashion industry

oyally and trustworthy. So many ways had come out to improve that and as my result, brands choose to spent lots of money on advertising online that ma

INTRODUCTIONMarketing is one of the most crucial strategy of a firm that helping businesses become more stable in the market as well as branding their

DM in fashion industry ost common tools used.In today’s day and age, Digital Marketing has become an intrinsic part of everybody’s life. Right from personal use to professio

nal use. Digital marketing is a playground for people to keep their lives updated as well as to network with potential clients which will help their b DM in fashion industry

usiness grow. Vietnam is the second largest country with over 462 million internet users. With a massive internet, population comes the opportunity fo

DM in fashion industry

r business owners to network with potential customers. This is one huge reason why Digital Marketing has emerged as one of the most sought-after profe

INTRODUCTIONMarketing is one of the most crucial strategy of a firm that helping businesses become more stable in the market as well as branding their

DM in fashion industry e customer research into products is particularly popular for higher-priced items as well as consumable goods like groceries and makeup. Consumers are

increasingly using the Internet to look up product information, compare prices, and search for deals and promotions.Research methodologyIn order to a DM in fashion industry

ccomplish the above objectives, an attempt has been made to study the importance of digital marketing in business. For the research work, the statisti

DM in fashion industry

cal data was collected from the secondary sources like published and unpublished data collected from different organizations, agencies, and websites.

INTRODUCTIONMarketing is one of the most crucial strategy of a firm that helping businesses become more stable in the market as well as branding their

DM in fashion industry OF DM1. Definition of DMDigital Marketing is the marketing of goods or sen ices by using digital tools, mainly on the Internet, but also containing sm

art phones, display advertising and many other digital medium.The development of DM since 1990s and 2000s has changed the way brands and company use t DM in fashion industry

echnology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices

DM in fashion industry

instead of directly visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient. Digital marketing methods such as

INTRODUCTIONMarketing is one of the most crucial strategy of a firm that helping businesses become more stable in the market as well as branding their

DM in fashion industry -driven marketing, e-commerce marketing, social media marketing, social media optimization, email direct marketing, display advertising, e-books, and

optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that pro DM in fashion industry

vide digital media, such as mobile phones (SMS and MMS). callback, and on-hold mobile ringtones.Digital marketers monitor things like what is being vi

DM in fashion industry

ewed, how often and for how long, sales conversions, what content works and doesn’t work. etc. While the Internet is, perhaps, the channel most closel

INTRODUCTIONMarketing is one of the most crucial strategy of a firm that helping businesses become more stable in the market as well as branding their

DM in fashion industry digital television and radio channels, etc.DM vs Traditional Marketing (4ps)The arguing for the topic “Traditional and Digital Marketing which one fit

s the need of a company?” is long and lasting.Traditional marketing refers to any type of marketing that is not available online. This include print, DM in fashion industry

broadcast, direct mail, phone and outdoor advertising activities like billboards and events. Krom newspaper to radio, this method of marketing helps b

DM in fashion industry

rand reach target audiences. Traditional marketing is an approach in which marketers classify their audience and place ads where their audience sec. h

INTRODUCTIONMarketing is one of the most crucial strategy of a firm that helping businesses become more stable in the market as well as branding their

DM in fashion industry influencer marketing and video marketing.There arc some disadvantages to online marketing. First of all, businesses have little to no interaction with

the consumers that they expect to sell the products to in real lime. Some marketers also sec traditional marketing as unreliable. For example, they c DM in fashion industry

annot edit or change the content of a print or a billboard once it’s out; if marketers recorded the wrong percentage discount on that sale radio ad yo

DM in fashion industry

u recorded, they can’t change it. Moreover, traditional marketing can be more expensive. For instance, it can cost about $2000-$160000 to run a print

INTRODUCTIONMarketing is one of the most crucial strategy of a firm that helping businesses become more stable in the market as well as branding their

DM in fashion industry aditional Marketing is still a realistic and crucial tool to market certain businesses. But DM is an increasingly important revenue driver. In fact, a

firm businesses reported that half of profit is involve in social selling.Recently, merely half of marketers said they believe DM way has a edge over DM in fashion industry

traditional because of its interaction opens with customers. Marketer can havefull control to their audience growth as well as seeing real-time resul

DM in fashion industry

ts of each aspect. And with chasing back the promotion of marketing, consumers find the business, brand not the other way around.However. DM still has

INTRODUCTIONMarketing is one of the most crucial strategy of a firm that helping businesses become more stable in the market as well as branding their

DM in fashion industry t scheduled to go live, the only solution is to wait it.6 main types of digital media communications channels which ever)’ business should consider as

part of digital marketing:1Scorch marketing•Search engine optimization (SFO)•Paid searchPay-per-click (PPC)•Paid tor inclusion feedsOffline communica DM in fashion industry

tions1Advertising2Personal selling3Sales promotion

INTRODUCTIONMarketing is one of the most crucial strategy of a firm that helping businesses become more stable in the market as well as branding their

INTRODUCTIONMarketing is one of the most crucial strategy of a firm that helping businesses become more stable in the market as well as branding their

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