Towards branding hanoi developing a brand for our capital city
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Towards branding hanoi developing a brand for our capital city
Towards branding hanoi developing a brand for our capital city
TOWARDS BRANDING HANOI-DEWELOPING A BRAND FOR OUR CAPITAL CITY~~T—■■IRUhG KiM/Ịíà w;gĩìnĩW»iẹnNN-íHNƯK JMl------TABLE OF CONTENTABSTRACT2STATEMENT OF Towards branding hanoi developing a brand for our capital city AUTHORSHIP.............................. .....3ACKNOWLEDGEMENT.............................................4CHAPTER 1: INTRODUCTION.................................. 52.1Branding and brand building........................................................62. J. 1 Branding at a snapshot............. Towards branding hanoi developing a brand for our capital city ...........................................62.1.2The essence of brand buildrig.................................................72.1.3Branding- the darTowards branding hanoi developing a brand for our capital city
k side...................................................... 92.2Place branding....................................................................102TOWARDS BRANDING HANOI-DEWELOPING A BRAND FOR OUR CAPITAL CITY~~T—■■IRUhG KiM/Ịíà w;gĩìnĩW»iẹnNN-íHNƯK JMl------TABLE OF CONTENTABSTRACT2STATEMENT OF Towards branding hanoi developing a brand for our capital city ..................122.2.3Challenges of place branding.................................................152.2.4 Principles of place branding...................................................182.3The Branding of Sfi fcttd Destinations............................................192.4TOWARDS Branding Ha Towards branding hanoi developing a brand for our capital city noi......................................................... 23CHAPTER 3: LOOKING BACK ON HANOI IDENTITY............................................Towards branding hanoi developing a brand for our capital city
............................ 313.1 An Overview of Hanoi..........................................................................................313TOWARDS BRANDING HANOI-DEWELOPING A BRAND FOR OUR CAPITAL CITY~~T—■■IRUhG KiM/Ịíà w;gĩìnĩW»iẹnNN-íHNƯK JMl------TABLE OF CONTENTABSTRACT2STATEMENT OF Towards branding hanoi developing a brand for our capital city ................................................................. 343.2.2A City of Rich Cultural and Historical Heritages.....................................................343.2.3A City of Contrasts.................................................................................................... Towards branding hanoi developing a brand for our capital city .. 353.2.4Artistic Hanoi....................................................................................................................... 363.2.Towards branding hanoi developing a brand for our capital city
5A Conclusion............................................................................................36CHAPTER 4: TOURISTS' FEELINGS AND IMPRESSIOTOWARDS BRANDING HANOI-DEWELOPING A BRAND FOR OUR CAPITAL CITY~~T—■■IRUhG KiM/Ịíà w;gĩìnĩW»iẹnNN-íHNƯK JMl------TABLE OF CONTENTABSTRACT2STATEMENT OF Towards branding hanoi developing a brand for our capital city ..................................384.1.1Face-to-face interviews.............................................................................384.1.2Trave! Blogs........................................................................................39 Towards branding hanoi developing a brand for our capital city TOWARDS BRANDING HANOI-DEWELOPING A BRAND FOR OUR CAPITAL CITY~~T—■■IRUhG KiM/Ịíà w;gĩìnĩW»iẹnNN-íHNƯK JMl------TABLE OF CONTENTABSTRACT2STATEMENT OFGọi ngay
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