Analysis of ecommerce strategies to achieve Lazadas success: The competitive advantage of Lazada compared to rivals in Singapore
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Analysis of ecommerce strategies to achieve Lazadas success: The competitive advantage of Lazada compared to rivals in Singapore
Analysis of ecommerce strategies to achieve Lazadas success: The competitive advantage of Lazada compared to rivals in Singapore
Analysis of e-commerce strategies to achieve Lazada’s success: The competitive advantage of Lazada compared to rivals in SingaporeAbstractE-commerce i Analysis of ecommerce strategies to achieve Lazadas success: The competitive advantage of Lazada compared to rivals in Singapore is now one of the business strategies to help businesses expand their business and it has become the main business model of businesses operating on internet platforms. The presence of e-commerce not only helps businesses to reach a broader consumer market and boost sales but also as a sustainable co Analysis of ecommerce strategies to achieve Lazadas success: The competitive advantage of Lazada compared to rivals in Singapore mpetitive strategy for businesses. The research highlighted the importance of E-commerce strategy as (he way to support the business to gain the compeAnalysis of ecommerce strategies to achieve Lazadas success: The competitive advantage of Lazada compared to rivals in Singapore
titive advantage. To be specific, Lazada was the research target which is the evidence of the success by utilizing the advantages of E - commerce.LazaAnalysis of e-commerce strategies to achieve Lazada’s success: The competitive advantage of Lazada compared to rivals in SingaporeAbstractE-commerce i Analysis of ecommerce strategies to achieve Lazadas success: The competitive advantage of Lazada compared to rivals in Singapore s created the advantage for Lazada to boost its own e - commerce strategy as nowadays. The different operating method and business orientation mainly focus on B2C to help businesses to have a strong and independent foothold in the market. However, with the rapid development of technology, competitor Analysis of ecommerce strategies to achieve Lazadas success: The competitive advantage of Lazada compared to rivals in Singapore s of Lazada such as Shopee, QoolO, and Zalora, etc., Singapore market becomes a competitive threat to businesses. Hence, it is the need for this reseaAnalysis of ecommerce strategies to achieve Lazadas success: The competitive advantage of Lazada compared to rivals in Singapore
rch paper to examine the e-commerce strategies that Lazada is utilizing, by analyzing macro-environmental factors, analyzing competitors, and analyzinAnalysis of e-commerce strategies to achieve Lazada’s success: The competitive advantage of Lazada compared to rivals in SingaporeAbstractE-commerce i Analysis of ecommerce strategies to achieve Lazadas success: The competitive advantage of Lazada compared to rivals in Singapore ess of enterprises in the market.AcknowledgementsFirstly, I would like to express my sincere gratitude to my dissertation supervisor Dr. Uma Rani for the full support and helped to guide my research in the right direction, make the most of the research objectives in the utmost effective way. I would Analysis of ecommerce strategies to achieve Lazadas success: The competitive advantage of Lazada compared to rivals in Singapore not be able to complete the research without her insightful comments and encouragement.I would also like to thank the 109 random customers for theirAnalysis of ecommerce strategies to achieve Lazadas success: The competitive advantage of Lazada compared to rivals in Singapore
enthusiastic participation and contribution to the successful research survey.Besides that, I am grateful to my classmates for taking the time to helpAnalysis of e-commerce strategies to achieve Lazada’s success: The competitive advantage of Lazada compared to rivals in SingaporeAbstractE-commerce i Analysis of ecommerce strategies to achieve Lazadas success: The competitive advantage of Lazada compared to rivals in Singapore on my research problem.Last but not the least, I must express my very profound gratitude to my dear family that has always been there and encouraged me to complete my research.The deepest thanks to all.Table of ContentsFigures, Chart & TableList of AppendicesCHAPTER 11. INTRODUCTION1.1.TitleAnalysi Analysis of ecommerce strategies to achieve Lazadas success: The competitive advantage of Lazada compared to rivals in Singapore s of e-cominerce strategies to achieve Lazada's success: The competitive advantage of Lazada compared to rivals in Singapore.1.2.Background of the resAnalysis of ecommerce strategies to achieve Lazadas success: The competitive advantage of Lazada compared to rivals in Singapore
earchSince the time of internet 4.0 has arrived, the development of e-commerce became one of the most important strategies which has impacted businessAnalysis of e-commerce strategies to achieve Lazada’s success: The competitive advantage of Lazada compared to rivals in SingaporeAbstractE-commerce i Analysis of ecommerce strategies to achieve Lazadas success: The competitive advantage of Lazada compared to rivals in Singapore e business and thus, concentrate on the advantages that Lazada has to acquire in order to be different from its rivals in the Singapore market.As era of information technology is continuously advancing, the spread of the internet and in combination with the trend of consumers changing their shopping Analysis of ecommerce strategies to achieve Lazadas success: The competitive advantage of Lazada compared to rivals in Singapore habits have a great influence on numerous areas, in which, it impacted e-commerce the greatest (Katawetawaraks & Wang, 2011). It can be said that inAnalysis of ecommerce strategies to achieve Lazadas success: The competitive advantage of Lazada compared to rivals in Singapore
today’s time, the world of e-commerce is growing faster than ever, to an extent that it has become an integral part of the operation in every businessAnalysis of e-commerce strategies to achieve Lazada’s success: The competitive advantage of Lazada compared to rivals in SingaporeAbstractE-commerce i Analysis of ecommerce strategies to achieve Lazadas success: The competitive advantage of Lazada compared to rivals in Singapore to buy and sell products on a global scale, any hour of the day and have a supreme shopping experience which traditional physical stores cannot achieve. (Brianna, 2015). E-commerce is breaking conventional edges for greater globalization growth into an essential part of the business, bringing gadget Analysis of ecommerce strategies to achieve Lazadas success: The competitive advantage of Lazada compared to rivals in Singapore s for both online purchasers and retailers (Bloomenthai, 2019).According to Statista, by 2015, e-commerce reckoned for 7.4% of worldwide retail sales,Analysis of ecommerce strategies to achieve Lazadas success: The competitive advantage of Lazada compared to rivals in Singapore
the number increased to 14.1% and had s 3.5 billion in sales in 2019, with such growth, e-commerce shows a potential market, full of attraction to coAnalysis of e-commerce strategies to achieve Lazada’s success: The competitive advantage of Lazada compared to rivals in SingaporeAbstractE-commerce i Analysis of ecommerce strategies to achieve Lazadas success: The competitive advantage of Lazada compared to rivals in Singapore rillion stakes worldwide, creating a competitive and complicated market (Moore, 2019). Rivals are not only competing with e-commerce brands, but they are also competing for a spot in the big market which is already being saturated. In order ensure that the business path is on the right track, achiev Analysis of ecommerce strategies to achieve Lazadas success: The competitive advantage of Lazada compared to rivals in Singapore ing more goals and more specifically, increase the profits earned, the company needs to be equipped with an efficientAnalysis of e-commerce strategies to achieve Lazada’s success: The competitive advantage of Lazada compared to rivals in SingaporeAbstractE-commerce iAnalysis of e-commerce strategies to achieve Lazada’s success: The competitive advantage of Lazada compared to rivals in SingaporeAbstractE-commerce iGọi ngay
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