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A study on the effect of csr activities on customer loyalty

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A study on the effect of csr activities on customer loyalty

ĐẠI HỌC QUÓC GIA HÀ NỘI KHOA QUẢN TRỊ VÀ KINH DOANHCHO KWANGMAEA STUDY ON THE EFFECT OF CSR ACTIVITIES ON CUSTOMER LOYALTY: THE CASE OF SHINHAN BANK'S

A study on the effect of csr activities on customer loyalty S IN VIETNAMÀNH HƯỞNG CÙA TRÁCH NHIỆM XÂ HỘI DOANH NGHIỆP ĐẺN LÒNG TRUNG THÀNH CÙA KHÁCH HÀNG. NGHIÊN cửu ĐIÊN HÌNH TẠI NGÂN HÀNG SHINHAN BANK \TẸT NA

MLUẬN VĂN THẠC sĩ QUẢN TRỊ KINH DOANHHÀ NỘI -2019ĐẠI HỌC ỌUÓC GIA HÀ NỌI KHOA QUÀN TRỊ VÀ KINH DOANHCHO KWANGMAEA STUDY ON THE EFFEC T OF CSR ACTIVITI A study on the effect of csr activities on customer loyalty

ES ON CUSTOMER LOYALTY: HIE CASE OE SII1NIIAN BANK’S IN VIETNAMANTI III ONG Cl A TRÁCH NHIỆM XÃ HỘI DOANH NGHIỆP DỀN LÒNG TRUNG THÀNH CÚA KHÁCH HÀNG.

A study on the effect of csr activities on customer loyalty

NGHIÊN cửu DIÊN IIÌNII TẠI NGẰN' HÀNG SIHNIIAN BANK MỆT NAMChuyên ngành: Quiin trị kinh doanh Mã số: 60 34 01 02LUÂN VẤN THẠC SÌ QUÀN TRỊ KINH DOANHNG

ĐẠI HỌC QUÓC GIA HÀ NỘI KHOA QUẢN TRỊ VÀ KINH DOANHCHO KWANGMAEA STUDY ON THE EFFECT OF CSR ACTIVITIES ON CUSTOMER LOYALTY: THE CASE OF SHINHAN BANK'S

A study on the effect of csr activities on customer loyalty author’s independent work during study and research period and It is not vet published in other's research and article.The other's research result and

documentation (extraction, table, figure, formula, and other document) used in the thesis are cited properly and the permission (if required) is give A study on the effect of csr activities on customer loyalty

n.rhe author is responsible in front of the Thesis Assessment Committee, Hanoi School of Business and Management, and the laws for above-mentioned dec

A study on the effect of csr activities on customer loyalty

laration.Dale 25/06/20J 9.ACKNOWLEDGEMENTFirstly. I would like to make the most of this opportunity to thank my company, Shinhna Bank which has given

ĐẠI HỌC QUÓC GIA HÀ NỘI KHOA QUẢN TRỊ VÀ KINH DOANHCHO KWANGMAEA STUDY ON THE EFFECT OF CSR ACTIVITIES ON CUSTOMER LOYALTY: THE CASE OF SHINHAN BANK'S

A study on the effect of csr activities on customer loyalty h this project. Secondly, I would like Io thank my wife who always supports me and takes care of children without my help in South Korea. Thirdly, I w

ould like to show my sincere gratitude to Assoc. Prof. Dr. Nguyen Ngoe Thang for his enthusiastic support throughout the process of composing this pro A study on the effect of csr activities on customer loyalty

ject. Without his valuable advices. I would not be able to accomplish the project with a clear orientation. Lastly, big thanks to all my colleagues al

A study on the effect of csr activities on customer loyalty

work, all my friends al HSB. especially ail HSB - MBA 15 classmates, who have supported me with laughter and joy. and comforted me when I was depress

ĐẠI HỌC QUÓC GIA HÀ NỘI KHOA QUẢN TRỊ VÀ KINH DOANHCHO KWANGMAEA STUDY ON THE EFFECT OF CSR ACTIVITIES ON CUSTOMER LOYALTY: THE CASE OF SHINHAN BANK'S

A study on the effect of csr activities on customer loyalty ecturers and colleagues in order have more accomplished and better achieved of research result and application in my career.Thank you again for those

who have supported me. and best wishes to all.Date: 6,h June, 2019Cho Kwang macTABLES OF CONTENTSLIST OF TABLES....................................... A study on the effect of csr activities on customer loyalty

..................iLIST OF FIGURES.......................................................iiINTRODUCTION...............................................

A study on the effect of csr activities on customer loyalty

............1CHAPTER 1: THEORETICAL BACKGROUND......................................81.1.Concepts of Corporate Social Responsibility..................

ĐẠI HỌC QUÓC GIA HÀ NỘI KHOA QUẢN TRỊ VÀ KINH DOANHCHO KWANGMAEA STUDY ON THE EFFECT OF CSR ACTIVITIES ON CUSTOMER LOYALTY: THE CASE OF SHINHAN BANK'S

A study on the effect of csr activities on customer loyalty 1.3.rhe Significance and Importance of Corporate Social Responsibility (CSR).16

ĐẠI HỌC QUÓC GIA HÀ NỘI KHOA QUẢN TRỊ VÀ KINH DOANHCHO KWANGMAEA STUDY ON THE EFFECT OF CSR ACTIVITIES ON CUSTOMER LOYALTY: THE CASE OF SHINHAN BANK'S

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