Factors influencing customers’ choice of bank
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Factors influencing customers’ choice of bank
Factors influencing customers’ choice of bank45490UNỊ/ERSríẾDE NảNĩẽSINTERNATIONAL SCHOOLVIETNAM NADONAt UNIVTRSTTV. HArtOIACADEMIC 2016-2017FAC TORS Factors influencing customers’ choice of bank INFLUENCING CUSTOMERS’ CHOICE OF BANKCLASS: FBA7 - Nantes - FranceMASTER THESISStudentSupervisorPHAM Thu IlaiDr. P1LLM Thi Lien42948Page 2Factors influencing customers’ choice of bank45490ACKNOWLEDGMENTFirst and foremost. Ĩ would like to express the sincerest thanks to my supervisor, Dr. PHAM Illi Factors influencing customers’ choice of bank Lien. Without her help tins thesis could not have been done. Iler instructions help Hie promote ideas and prevent me from veering off course. Ĩ have lFactors influencing customers’ choice of bank
earnt a lot from her.1 inn deeply thankful to Prof. Dr. licderik BALAGUER who gave me good advice for the very first outline of my study.1 thank Ms. TFactors influencing customers’ choice of bank45490UNỊ/ERSríẾDE NảNĩẽSINTERNATIONAL SCHOOLVIETNAM NADONAt UNIVTRSTTV. HArtOIACADEMIC 2016-2017FAC TORS Factors influencing customers’ choice of bank colleagues: Ngoc Tram Anil HOANG. Chau QUACH (Vietiubank) who provided me with unconditional assistance. I thank my friends for being with me, giving a friendly atmostphere, among others they are Quan. Quynli. Duong.I thank my family for being witli me all rhe time Thinking about them (my two lovely Factors influencing customers’ choice of bank daughters and my husband) is one of the incentives that encourage me to go on. I also thank my big family, my mum and my late dad, my sister and brotFactors influencing customers’ choice of bank
her Especially. I thank my dear mum. who is always beside me wherever I feel down, who takes care my children with her big love.Page 3Factors influencFactors influencing customers’ choice of bank45490UNỊ/ERSríẾDE NảNĩẽSINTERNATIONAL SCHOOLVIETNAM NADONAt UNIVTRSTTV. HArtOIACADEMIC 2016-2017FAC TORS Factors influencing customers’ choice of bank profile data of the respondents................................27Table 3Distribution of respondents’ Age by occupation............................32Table 4Rank of banks used by the respondents....................................234Table 5Respondents Usage of Banking Services......................... Factors influencing customers’ choice of bank ............30Table 6Respondents need of additional bank service...............................35Table 7Respondents degree of satisfaction with the baFactors influencing customers’ choice of bank
nk services.................36Table 8Future intention of customers with their customer banks...................37Table 9Results of factor analysis....Factors influencing customers’ choice of bank45490UNỊ/ERSríẾDE NảNĩẽSINTERNATIONAL SCHOOLVIETNAM NADONAt UNIVTRSTTV. HArtOIACADEMIC 2016-2017FAC TORS Factors influencing customers’ choice of bank45490UNỊ/ERSríẾDE NảNĩẽSINTERNATIONAL SCHOOLVIETNAM NADONAt UNIVTRSTTV. HArtOIACADEMIC 2016-2017FAC TORSGọi ngay
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