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Metaphors used in food and drink advertising slogans in english with reference to vietnamese

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Nội dung chi tiết: Metaphors used in food and drink advertising slogans in english with reference to vietnamese

Metaphors used in food and drink advertising slogans in english with reference to vietnamese

VIETNAM NATIONAL UNIVERSITY, HANOI UNIVERSITY OF LANGUAGES AND INTERNATIONAL STUDIES FAC ULTY OF POST-GRADUATE STI DIES..........LÊT1IỊ KIM NHUNGMETAP

Metaphors used in food and drink advertising slogans in english with reference to vietnamese PHORS USED IN FOOD AND DRINK ADVERTISING SLOGANS IN ENGLISH (WITH REFERENCE TO VIETNAMESE): A STI DY FROM COGNITIVE PERSPECTIVEÁN DỤ DƯỢC sứ DỤNG TRON

G CÁC KHÂU HIỆU QUÁNG CÁO IX) ĂN VÀ ĐÔ UÓNG BẢNG TIÊNG ANH (CÓ QUY CHIÊU VÓI TIÊNG VẸT): NGHIÊN cừu THEO CÓC ĐỌ TRI NHẠNM.A. MINOR PROGRAMME THESISFie Metaphors used in food and drink advertising slogans in english with reference to vietnamese

ld: English Linguistics( ode: 602202(11HANOI - 2017VIETNAM NATIONAL UNIVERSITY, HANOI UNIVERSITY OF LANGUAGES AND INTERNATIONAL STUDIES FACULTY OF POS

Metaphors used in food and drink advertising slogans in english with reference to vietnamese

T-GRADUATE STUDIES ---------------------ĨOÉâG?-LÊ Till KIM NIIUNGMETAPHORS USED IN FOOD AND DRINK ADVERTISING SLOGANS INENGLISH (WITH REFERENC E TO VI

VIETNAM NATIONAL UNIVERSITY, HANOI UNIVERSITY OF LANGUAGES AND INTERNATIONAL STUDIES FAC ULTY OF POST-GRADUATE STI DIES..........LÊT1IỊ KIM NHUNGMETAP

Metaphors used in food and drink advertising slogans in english with reference to vietnamese HÊNG \ÌỆ I ): NGHIÊN cứu THEO GÓC ĐỌ TRI NHẠNM.A. MINOR PROGRAMME THESISField: English LinguisticsCode:60220201Supervisor: T rần T hi Thu Hiền, Ph.I).

HANOI-2017DECLARATIONI hereby certify my authority of the Minor Programme Thesis submitted entitled "Metaphors used in food and drink advertising slog Metaphors used in food and drink advertising slogans in english with reference to vietnamese

ans in English (with reference to Vietnamese): A study from cognitive perspective" in partial fulfillment of the requirements for the degree of Master

Metaphors used in food and drink advertising slogans in english with reference to vietnamese

of Arts and this thesis has not been submitted for any degree at any other university or institution.Hanoi, 2017SignatureLê I hi Kim NhungACKNOWLEDGE

VIETNAM NATIONAL UNIVERSITY, HANOI UNIVERSITY OF LANGUAGES AND INTERNATIONAL STUDIES FAC ULTY OF POST-GRADUATE STI DIES..........LÊT1IỊ KIM NHUNGMETAP

Metaphors used in food and drink advertising slogans in english with reference to vietnamese send my sincerity to them allFirst of all, I would like to express the deepest gratitude to my supervisor, I ran Thi Thu Hicn, Ph.I)., for her invalua

ble guide and advice on my thesis since the day I revealed my ideas. I absolutely appreciate the support and knowledge that she has invested in my wor Metaphors used in food and drink advertising slogans in english with reference to vietnamese

k.My sincere thanks also go to the lecturers at the Faculty of Post-Graduate Studies for their deep explanations and useful lectures.My profound thank

Metaphors used in food and drink advertising slogans in english with reference to vietnamese

s and deep gratitude go to my family and my friends for their valuable support and encouragement.ABSTRACTThe thesis focuses on analyzing metaphors use

VIETNAM NATIONAL UNIVERSITY, HANOI UNIVERSITY OF LANGUAGES AND INTERNATIONAL STUDIES FAC ULTY OF POST-GRADUATE STI DIES..........LÊT1IỊ KIM NHUNGMETAP

Metaphors used in food and drink advertising slogans in english with reference to vietnamese previous studies of metaphors used in advertising context. The major theoretical basis of the study is Lakoff and Johnson’s theory of metaphor, which

lays a foundation for a specific classification of 50 advertising slogans divided into four different groups: “Lite is an cntity/substancc”, “Fecling/ Metaphors used in food and drink advertising slogans in english with reference to vietnamese

Dcsirc is an cntity/substance”, “l.ocations/Characteristics are locations”, and “the product is an cntity/substance”. When the classification is done,

Metaphors used in food and drink advertising slogans in english with reference to vietnamese

the slogans are described and mam findings arc presented: From cognitive perspective, metaphor is central to our thought, structures our thought, and

VIETNAM NATIONAL UNIVERSITY, HANOI UNIVERSITY OF LANGUAGES AND INTERNATIONAL STUDIES FAC ULTY OF POST-GRADUATE STI DIES..........LÊT1IỊ KIM NHUNGMETAP

Metaphors used in food and drink advertising slogans in english with reference to vietnamese source domains, such as “entity” or “substance”. The “life” and “feeling.'desire” metaphors contribute to a large portion of metaphors used in food an

d drink advertising slogans. Conceptual metaphor is used widely to help people understand an abstract concept by referring to a concrete one. Ontologi Metaphors used in food and drink advertising slogans in english with reference to vietnamese

cal metaphor is one of the most common subtypes of conceptual metaphor in both slogans in English and those in Vietnamese. However, differences in bel

Metaphors used in food and drink advertising slogans in english with reference to vietnamese

iefs, values, and culture, especially culinary culture, between Vietnam and English-speaking countries may result in differences in advertised items,

VIETNAM NATIONAL UNIVERSITY, HANOI UNIVERSITY OF LANGUAGES AND INTERNATIONAL STUDIES FAC ULTY OF POST-GRADUATE STI DIES..........LÊT1IỊ KIM NHUNGMETAP

VIETNAM NATIONAL UNIVERSITY, HANOI UNIVERSITY OF LANGUAGES AND INTERNATIONAL STUDIES FAC ULTY OF POST-GRADUATE STI DIES..........LÊT1IỊ KIM NHUNGMETAP

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