Planning sale communication for xuan mai complex project
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Planning sale communication for xuan mai complex project
Planning sale communication for xuan mai complex project
UNIVERSITE DE NANTES5INTERNATIONAL SCHOOLWTMAM NATIONAL UMVOtWTY HANOICohort 2016-2018Master’s ThesisByDo Hoai Till!PLANNING SALE COMMUNICATION FORXUA Planning sale communication for xuan mai complex project AN MAI COMPLEX PROJECTSupervisor: Dr. Nguyen Thi Hong HanhHanoi, .August 2018ACKNOWLEDGMENTTo complete this thesis, I would like to give deep gratitude to my supervisor Dr. Nguyen Thi Hong Hanh and her enthusiastic guidance during writing the graduation report.I would also like to thank Internationa Planning sale communication for xuan mai complex project l School - Vietnam National University, Nantes University for useful supports during studying and researching to complete this paper. This course hasPlanning sale communication for xuan mai complex project
equipped and improved and added a lot of knowledge about the different areas. In addition, the course also helps me to have a relationship, have the oUNIVERSITE DE NANTES5INTERNATIONAL SCHOOLWTMAM NATIONAL UMVOtWTY HANOICohort 2016-2018Master’s ThesisByDo Hoai Till!PLANNING SALE COMMUNICATION FORXUA Planning sale communication for xuan mai complex project Mai investment and construction Corporation for then- enthusiastic support and creating favorable conditions for me to have more useful information to complete thesis.Finally. I would like to send many thanks to my family and friends, who inspired and supported me to write this thesis.Sincere thanks Planning sale communication for xuan mai complex project .AuthorDo Hoai ThuliABSTRACTThe study on “Planning sale communication for Xuan Mai Comppex project*’ aim to clarify the factors that affect the purchaPlanning sale communication for xuan mai complex project
se decision of the apartment of the customers and set up communication plan for sale at Xuan Mai Complex project -the new real estate project of Xuan UNIVERSITE DE NANTES5INTERNATIONAL SCHOOLWTMAM NATIONAL UMVOtWTY HANOICohort 2016-2018Master’s ThesisByDo Hoai Till!PLANNING SALE COMMUNICATION FORXUA Planning sale communication for xuan mai complex project of apartment. The study used both qualitative and quantitative methods with in-deep interviews and a questionnaire to assess customer awareness about Xuan Mai brand, their satisfaction and loyalty with this real estate brand. There were 300 participants who are current customers and potential custo Planning sale communication for xuan mai complex project mers of Xuan Mai corp took part in the survey. The result showed that Xuan Mai's brand is known to the majority of customers in the region. The factorPlanning sale communication for xuan mai complex project
s reasonable price and good reputation of the investor have got the most impact on customer satisfaction and their choosing Xuan Mai products. HoweverUNIVERSITE DE NANTES5INTERNATIONAL SCHOOLWTMAM NATIONAL UMVOtWTY HANOICohort 2016-2018Master’s ThesisByDo Hoai Till!PLANNING SALE COMMUNICATION FORXUA Planning sale communication for xuan mai complex project oposed to enhance sale performance for Xuan Complex project in the year 2018. The marketing plan was divided into certain phases and stages with detail items and their budget include PR online newspapers, advertising campaigns on banner online. LCD-frame in elevator, social ads, direct marketing and Planning sale communication for xuan mai complex project events. A part sale result of this plan was denoted with significant increase in sale from the fourth quarter 2017 to the second quarter 2018. The rePlanning sale communication for xuan mai complex project
sult of analysis shows that the most important factor affecting intention to use and buy is Quality of the house. Other factors that influence to inteUNIVERSITE DE NANTES5INTERNATIONAL SCHOOLWTMAM NATIONAL UMVOtWTY HANOICohort 2016-2018Master’s ThesisByDo Hoai Till!PLANNING SALE COMMUNICATION FORXUA Planning sale communication for xuan mai complex project ntion to use.IllTable of contentACKNOWLEDGMENT........................................................iiABSTRACT.............................................................iiiTable of content......................................................ivList of figure and tables........................... Planning sale communication for xuan mai complex project .................viiAbbreviations.......................................................viiiINTRODUCTION..............................................Planning sale communication for xuan mai complex project
.............1CHAPTER 1. THE RATIONALE OF MARKETING IN ENTERPRISE....................21.1.Marketing mix (4P)..........................................UNIVERSITE DE NANTES5INTERNATIONAL SCHOOLWTMAM NATIONAL UMVOtWTY HANOICohort 2016-2018Master’s ThesisByDo Hoai Till!PLANNING SALE COMMUNICATION FORXUAUNIVERSITE DE NANTES5INTERNATIONAL SCHOOLWTMAM NATIONAL UMVOtWTY HANOICohort 2016-2018Master’s ThesisByDo Hoai Till!PLANNING SALE COMMUNICATION FORXUAGọi ngay
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