Determinants of customer satisfaction in retail pharmacies in ho chi minh city vietnam the case of phano pharmacies company
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Determinants of customer satisfaction in retail pharmacies in ho chi minh city vietnam the case of phano pharmacies company
Determinants of customer satisfaction in retail pharmacies in ho chi minh city vietnam the case of phano pharmacies company
SOUMOPEN UNIVERSITY MALAYSIA1CG4C0RESEARCH PROJECT(BMBR5103)DETERMINANTS OF CUSTOMER SATISFACTION IN RETAIL PHARMACIES IN HO CHI MINH CITY, VIET NAMTH Determinants of customer satisfaction in retail pharmacies in ho chi minh city vietnam the case of phano pharmacies company HE CASE OF PHANO PHARMACIES COMPANYVO THI PHUNG LAN 1500841334Assoc. Prof. PHAN DINH NGUYENSTUDENT’S FULL NAMESTUDENT IDINTAKEADVISOR’S NAME & TITLEHƯĨECH LIBRARY41883TABLE OF CONTENTSI.CHAPTER 1: INTRODUCTION —--------------------------------------------51.1.Research background..................... Determinants of customer satisfaction in retail pharmacies in ho chi minh city vietnam the case of phano pharmacies company ...........................51.2.Problem statement..................................................51.3.Research objectives...........................Determinants of customer satisfaction in retail pharmacies in ho chi minh city vietnam the case of phano pharmacies company
.....................61.4.Research questions.................................................61.5.Research methodo I ogy..............................SOUMOPEN UNIVERSITY MALAYSIA1CG4C0RESEARCH PROJECT(BMBR5103)DETERMINANTS OF CUSTOMER SATISFACTION IN RETAIL PHARMACIES IN HO CHI MINH CITY, VIET NAMTH Determinants of customer satisfaction in retail pharmacies in ho chi minh city vietnam the case of phano pharmacies company .......... 92.1.Concepts and definition:...........................................92.1.1.Service quality.................................................92.1.2.Customer satisfaction..........................................102.1.3.Relationship between service quality andcustomer satisfaction.102.2 Determinants of customer satisfaction in retail pharmacies in ho chi minh city vietnam the case of phano pharmacies company .Customer satisfaction in the previous studies:...................112.2.1.American Customer Satisfaction Index (ACS1)....................112.2.2.KanoDeterminants of customer satisfaction in retail pharmacies in ho chi minh city vietnam the case of phano pharmacies company
model:....................................................142.2.3.SERVQƯAL model:................................................17a.Gap 1: between coSOUMOPEN UNIVERSITY MALAYSIA1CG4C0RESEARCH PROJECT(BMBR5103)DETERMINANTS OF CUSTOMER SATISFACTION IN RETAIL PHARMACIES IN HO CHI MINH CITY, VIET NAMTH Determinants of customer satisfaction in retail pharmacies in ho chi minh city vietnam the case of phano pharmacies company ce quality specification and sendee delivery..19d.Gap 4: between sendee delivery and external communication.........19SOUMOPEN UNIVERSITY MALAYSIA1CG4C0RESEARCH PROJECT(BMBR5103)DETERMINANTS OF CUSTOMER SATISFACTION IN RETAIL PHARMACIES IN HO CHI MINH CITY, VIET NAMTHGọi ngay
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