Evaluation of customer satisfaction to urea phu my fertilizer products

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Evaluation of customer satisfaction to urea phu my fertilizer products

©OUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)EVALUATION OF CUSTOMER SATISFACTION TO UREA PHUMY FERTILIZER PRODUCTSLectnrenDr. Phan Dinh Nguye

Evaluation of customer satisfaction to urea phu my fertilizer products en Full name:Vo Phi Dung ID No: CGS00016246Class: MBA.OUM0913HO CHIMINHCITY42005HUTECH LIBRARYAdvisor's signatureTable of ContentsTable of contents...

........ ......................................... 1Abstract..................-............. .................................3CHAPTER 1: RESEARC Evaluation of customer satisfaction to urea phu my fertilizer products

H INTRODUCTION —..---------------------------------------41.1 Problem stament____________________...___—.............................41.2 Research con

Evaluation of customer satisfaction to urea phu my fertilizer products

text------......-......................................... 61.2.1Introduction about Petrovietnam Fclilizer and Chemical Corporation(PVFCCo) „.......-.

©OUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)EVALUATION OF CUSTOMER SATISFACTION TO UREA PHUMY FERTILIZER PRODUCTSLectnrenDr. Phan Dinh Nguye

Evaluation of customer satisfaction to urea phu my fertilizer products entation............................................. 81.2.4Mission and Vission.......—..........................................101.2.5Product of PV

FCCo....................................................101.3 Research objective.......................-.............................111.4 Research qu Evaluation of customer satisfaction to urea phu my fertilizer products

estion......................................................111.5Scope of research1.6Research structure.................................. ...........

Evaluation of customer satisfaction to urea phu my fertilizer products

.....12CHAPTER 2: LITERATURE REVIEW 122. Literature review.................................................... 122.1Study about customer satisfaction

©OUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)EVALUATION OF CUSTOMER SATISFACTION TO UREA PHUMY FERTILIZER PRODUCTSLectnrenDr. Phan Dinh Nguye

Evaluation of customer satisfaction to urea phu my fertilizer products .......................................142.1.3Customer satisfaction..................................... -........172.1.4Customer expectation........

.......................-................. 182.1.5Customer perception.....................—...........................192.1.6Customer loyalty.......... Evaluation of customer satisfaction to urea phu my fertilizer products

....................—....-..............—. 19

©OUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)EVALUATION OF CUSTOMER SATISFACTION TO UREA PHUMY FERTILIZER PRODUCTSLectnrenDr. Phan Dinh Nguye