Improving service quality a case of bao viet insuarance corporation

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Improving service quality a case of bao viet insuarance corporation

c^ouiyiOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR 5103)IMPROVING SERVICE QUALITYA CASE OF BAO VIET INSURANCE CORPORATIONSTI DENT’S FULL NAME : NGUY

Improving service quality a case of bao viet insuarance corporation YEN THI NGOC BICHSTI DENT ID: CGS00018496INTAKE: SEPTEMBER, 2014ADVISOR’S NAME & TITLE : ASSOC.PROF.DR.PHAN DINH NGUYENDecember, 2015F»HUTECHADVISOR’S

ASSESSMENTAdvisor’s signature©íiyxitỉí©OUMUMVtKJIIV V\A^>^1AABSTRACTInsurance is an arrangement or agreement that protects the financial well-being o Improving service quality a case of bao viet insuarance corporation

f an individual, company or other entity in the case of unexpected loss. It is a form of risk management primarily used to hedge against the risk of a

Improving service quality a case of bao viet insuarance corporation

contingent, uncertain loss. Today, the insurance sector plays an important role in the development of financial markets in the economy. Competition i

c^ouiyiOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR 5103)IMPROVING SERVICE QUALITYA CASE OF BAO VIET INSURANCE CORPORATIONSTI DENT’S FULL NAME : NGUY

Improving service quality a case of bao viet insuarance corporation by reducing premium or increasing commission, but they lack of service quality improving strategies.However, because the market competition develops r

apidly, those advantages are no longer reliable decisive factor in competition for the insurance enterprises. They realize that they cannot compete wi Improving service quality a case of bao viet insuarance corporation

th each other solely on price, but need to focus on their valued customers.Therefore, service quality is an optimal factor and it becomes more and mor

Improving service quality a case of bao viet insuarance corporation

e important for customers to select and use a sen ice of the company. In line with the market trend. Bao Viet Insurance Corporation has considered for

c^ouiyiOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR 5103)IMPROVING SERVICE QUALITYA CASE OF BAO VIET INSURANCE CORPORATIONSTI DENT’S FULL NAME : NGUY

Improving service quality a case of bao viet insuarance corporation ll. I express my deep gratitude to Mr.Phan Dinh Nguyen, my supervisor. I would like to say thank for his guidelines and help for identifying problems

without which this work could not have seen the light of day.Another thank you goes to my classmates, friends that give me support and good comments a Improving service quality a case of bao viet insuarance corporation

bout how I could improve my thesis. Their help have been very important for motivating me to complete the thesis .Finally I would also like to direct

Improving service quality a case of bao viet insuarance corporation

a special thank you to parents and other family members who give me inspiration and support to work hard.^HUTECH®.OUMUNVtWIV VXAưxy^ATABLE OF CONTENTA

c^ouiyiOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR 5103)IMPROVING SERVICE QUALITYA CASE OF BAO VIET INSURANCE CORPORATIONSTI DENT’S FULL NAME : NGUY