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The impact of service quality on customer satisfaction at southern information and valuation corporation sivc

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Nội dung chi tiết: The impact of service quality on customer satisfaction at southern information and valuation corporation sivc

The impact of service quality on customer satisfaction at southern information and valuation corporation sivc

eOPENUNIVERSITYUNIVERSITI TERBUKAMALAYSIAeHUTECHN9C Kt VNVẠt C«N0 WON* TV NCMOPEN UNIVERSITY MALAYSIAHO ( HI MINH cTTY UNIVERSITY OF TECHNOLOGY MASTER

The impact of service quality on customer satisfaction at southern information and valuation corporation sivc R OF BUSINESS ADMINISTRATIONBUSINESS RESEARCHTHE IMPACT OF SERVICE QUALITY ON CUSTOMER SATISFACTION AT SOUTHERN INFORMATION AND VALUATION CORPORATION

(SIVC)Teacher:Dr Bui Phi HungStudent:Tang Thai Bich ThongClass:MBAOLĨM0316-K20AID Code:CGS00064983HCMC, 2017ACKNOWLEDGMENTWith deep affection, sinceri The impact of service quality on customer satisfaction at southern information and valuation corporation sivc

ty, allow me to express my gratitude to all the agencies and individuals who have helped me in my studies and research to complete this dissertation.I

The impact of service quality on customer satisfaction at southern information and valuation corporation sivc

sincerely thank all the teachers, teachers and civil sen ants of Ho Chi Minh City University of Technology for helping me in all aspects during the s

eOPENUNIVERSITYUNIVERSITI TERBUKAMALAYSIAeHUTECHN9C Kt VNVẠt C«N0 WON* TV NCMOPEN UNIVERSITY MALAYSIAHO ( HI MINH cTTY UNIVERSITY OF TECHNOLOGY MASTER

The impact of service quality on customer satisfaction at southern information and valuation corporation sivc ted me throughout the study period to complete this dissertation.1 would like to express my sincere thanks to the Board of Management, Departments / B

ranches of the Southern Information and Valuation Company (SI VC) for facilitating my participation in the course and collection. Data for this thesis The impact of service quality on customer satisfaction at southern information and valuation corporation sivc

.Lastly, thank you to my friends, colleagues, classmates for their suggestions on the thesis.Sincerely thanks.Ho Chi Minh city, 5'* August 2017 Studen

The impact of service quality on customer satisfaction at southern information and valuation corporation sivc

t(Signed)Tang Thai Bich ThongiEXECUTIVE SUMMARYSince the early 1990s, valuation services in Vietnam have been constantly evolving In fact, domestic ap

eOPENUNIVERSITYUNIVERSITI TERBUKAMALAYSIAeHUTECHN9C Kt VNVẠt C«N0 WON* TV NCMOPEN UNIVERSITY MALAYSIAHO ( HI MINH cTTY UNIVERSITY OF TECHNOLOGY MASTER

The impact of service quality on customer satisfaction at southern information and valuation corporation sivc e the quality of valuation sen ices that bring satisfaction to customers is always an important objective that appraisers try to achieve. When a price

appraiser does not meet the customer's requirements, not only does the appraiser lose that customer but it also loses a lot of potential customers. T The impact of service quality on customer satisfaction at southern information and valuation corporation sivc

he study of the topic: "The impact of sen ice quality on customer satisfaction: Research al Southern Information and Valuation Company" has profound t

The impact of service quality on customer satisfaction at southern information and valuation corporation sivc

heoretical and practical significance.Thesis uses qualitative research methods and quantitative methods through facc-lo-facc interviews with detailed

eOPENUNIVERSITYUNIVERSITI TERBUKAMALAYSIAeHUTECHN9C Kt VNVẠt C«N0 WON* TV NCMOPEN UNIVERSITY MALAYSIAHO ( HI MINH cTTY UNIVERSITY OF TECHNOLOGY MASTER

The impact of service quality on customer satisfaction at southern information and valuation corporation sivc ƯAL Scale - A tool for measuring sendee quality consists of five components of reliability, responsiveness, service capability. Empathy and tangible m

eans.The results of the analysis show that there are five factors that affect customer satisfaction with the SIVC valuation sendee, including: Reliabi The impact of service quality on customer satisfaction at southern information and valuation corporation sivc

lity. Empathy. Sendee Capability, Responsiveness, and Medium material. Five factors have a positive standardized Bela, so these variables work in the

The impact of service quality on customer satisfaction at southern information and valuation corporation sivc

same direction as customer satisfaction. On the other hand, the 5 factors that affect customer satisfaction are sig value <0.05. Therefore, they have

eOPENUNIVERSITYUNIVERSITI TERBUKAMALAYSIAeHUTECHN9C Kt VNVẠt C«N0 WON* TV NCMOPEN UNIVERSITY MALAYSIAHO ( HI MINH cTTY UNIVERSITY OF TECHNOLOGY MASTER

The impact of service quality on customer satisfaction at southern information and valuation corporation sivc about the relationship between satisfaction and the factors influencing satisfaction expressed in the research model (from III to 115 hypothesis) acce

pted and validated, fit. Since then. SIVC needs to focus on further improving these factors to improve customer satisfaction.iiTABLE OF CONTENTSACKNOW The impact of service quality on customer satisfaction at southern information and valuation corporation sivc

LEDGMENT................................................................iEXECUTIVE SUMMARY............................................................

The impact of service quality on customer satisfaction at southern information and valuation corporation sivc

iiTABLE OF CONTENTS...........................................................iiiLIST OF ABBREVIATIONS................................................

eOPENUNIVERSITYUNIVERSITI TERBUKAMALAYSIAeHUTECHN9C Kt VNVẠt C«N0 WON* TV NCMOPEN UNIVERSITY MALAYSIAHO ( HI MINH cTTY UNIVERSITY OF TECHNOLOGY MASTER

eOPENUNIVERSITYUNIVERSITI TERBUKAMALAYSIAeHUTECHN9C Kt VNVẠt C«N0 WON* TV NCMOPEN UNIVERSITY MALAYSIAHO ( HI MINH cTTY UNIVERSITY OF TECHNOLOGY MASTER

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