The role of marketing mix strategy to enhance seameo retracs brand name in a competitive environment
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: The role of marketing mix strategy to enhance seameo retracs brand name in a competitive environment
The role of marketing mix strategy to enhance seameo retracs brand name in a competitive environment
RESEARCH TOPIC :JOIGM“The role of marketing mix strategy to enhance SEAMEO RETRAC’s brand name in a competitive environment”SEAMEORETRAC stands for So The role of marketing mix strategy to enhance seameo retracs brand name in a competitive environment outheast Asian Minnisters of Education Organization, Eegional Training Center in Vietnam)Name Vu Quoc HungStudent ID:2451956Supervisor. Dr. KHAI NGUYENHUTECH LIBRARY 7-Ể6 8?ABSTRACTThe issue of how strategic marketing contribute to business branding draw much attention by organizations Linked to edu The role of marketing mix strategy to enhance seameo retracs brand name in a competitive environment cation sector, branding gradually becomes the tool to position and differentiate an deducational organization. Strategic marketing also takes importanThe role of marketing mix strategy to enhance seameo retracs brand name in a competitive environment
t role in this process.SEAMEO RETRAC ia a non-profit intergovernmental organization, working on education programs and services. After ten year of opeRESEARCH TOPIC :JOIGM“The role of marketing mix strategy to enhance SEAMEO RETRAC’s brand name in a competitive environment”SEAMEORETRAC stands for So The role of marketing mix strategy to enhance seameo retracs brand name in a competitive environment ns harder every single day. So, in order to maintain the Center’s reputation on and among the society as well as for sustainable development SEAMEO RETRAC has to enhance Its brandname through the effective marketing mix strategy Following this concerns, this paper aims to investigate how strategic m The role of marketing mix strategy to enhance seameo retracs brand name in a competitive environment arketing practices at the center are contributing to its brand equity and then propose the possibilities to improve its shortcoming .In order to achieThe role of marketing mix strategy to enhance seameo retracs brand name in a competitive environment
ve the research objectives, different research methodology wereused including case studies, secondary data and questionnaire to clarify the above concRESEARCH TOPIC :JOIGM“The role of marketing mix strategy to enhance SEAMEO RETRAC’s brand name in a competitive environment”SEAMEORETRAC stands for So The role of marketing mix strategy to enhance seameo retracs brand name in a competitive environment ess is too low and it may affect its sustainable development. Even though it is owing lots cometive adventages but SEAMEO RETRAC could not effectively integrate them in its marketing mix strategy, especially the promotion mix which is the best channel to enhance the center brand-name.CHAPTER I:INTRO The role of marketing mix strategy to enhance seameo retracs brand name in a competitive environment DUCTION1. Rational of the studyOver the past five years, Vietnamese economy has grown steadily and stably in comparison with other countries in the reThe role of marketing mix strategy to enhance seameo retracs brand name in a competitive environment
gion. Re ports of General Statistics Office(GSO) show that real CDP growth in Vietnam expected to everage 6.6% a year in the forecast period, underpinRESEARCH TOPIC :JOIGM“The role of marketing mix strategy to enhance SEAMEO RETRAC’s brand name in a competitive environment”SEAMEORETRAC stands for So The role of marketing mix strategy to enhance seameo retracs brand name in a competitive environment e of the top 10 attractive contries for FDI (Phuong,2010) The growth rates in GDP and FDI promise for lost of international transaction and worldwide trading. Besides, the country also joins WYO in 2006 that opens lost of business and knowledge acquisition opportunities. The recent entry into WTO al The role of marketing mix strategy to enhance seameo retracs brand name in a competitive environment so usher further changes in Vietnam economic structures to keep pace with the global markets. Under the context of economic change, and in reaction ofThe role of marketing mix strategy to enhance seameo retracs brand name in a competitive environment
dynamic business environment, it obviously leads to the higher demands on quality skilled workforce e quipped with better language competence. AcordiRESEARCH TOPIC :JOIGM“The role of marketing mix strategy to enhance SEAMEO RETRAC’s brand name in a competitive environment”SEAMEORETRAC stands for So The role of marketing mix strategy to enhance seameo retracs brand name in a competitive environment rism, management, finance and banking However,Vietnam education training capacity currently only meets 40%-60% demand and among these graduate, 60% of this number need more retrained and prepared with hands- on social skills to be actually in line with the real workplaceEconomic grows leads the high The role of marketing mix strategy to enhance seameo retracs brand name in a competitive environment er level of competences. As the result, Vietnam IS more and more focus on enhancing education. Education has always been considered as the gate for loThe role of marketing mix strategy to enhance seameo retracs brand name in a competitive environment
ng term development and it plays the central role in mational development. Consequenly, Vietnamese authorities set pnority budget to enhance educationRESEARCH TOPIC :JOIGM“The role of marketing mix strategy to enhance SEAMEO RETRAC’s brand name in a competitive environment”SEAMEORETRAC stands for So The role of marketing mix strategy to enhance seameo retracs brand name in a competitive environment spen on education on 2007 and this number is increasing mto20% in 2010, accounting for 5.5% of GDP Besides, Vietnam is among the countries whose education budget is considerably higher than other countriesin theregion, reoerted by world bank in 2006. For example, the education spending rate in Viet The role of marketing mix strategy to enhance seameo retracs brand name in a competitive environment nam IS 4.3% while 3 8% in Russia and 3.2% and 3.2% in Philippines and china IS 2 5(GSO,2004) Its is obvious that Vietnam IS investing heavily in educaThe role of marketing mix strategy to enhance seameo retracs brand name in a competitive environment
tion There IS no doubt that education plays an important role in the age ofknowledge economy and knowledge has become a died force of production and aRESEARCH TOPIC :JOIGM“The role of marketing mix strategy to enhance SEAMEO RETRAC’s brand name in a competitive environment”SEAMEORETRAC stands for So The role of marketing mix strategy to enhance seameo retracs brand name in a competitive environment rease accordingly More importantly, in the ear of internationalization and globalization, communicative technologies and trainings in education arew most considered as the global tools of knowleddge for integration. All reflect the wide range of opportunities for investment and partnership in Vietna The role of marketing mix strategy to enhance seameo retracs brand name in a competitive environment m educational marketEducation nowadays is open in both its administration and qualification Educations no longer an academic and literacy demand only,The role of marketing mix strategy to enhance seameo retracs brand name in a competitive environment
yet I turns to be a business and that leads to the must- have development in finamcing gand management. Obviouslt, education is in generat and educatRESEARCH TOPIC :JOIGM“The role of marketing mix strategy to enhance SEAMEO RETRAC’s brand name in a competitive environment”SEAMEORETRAC stands for So The role of marketing mix strategy to enhance seameo retracs brand name in a competitive environment evelopment is now being considered harder than ever It can be in fom of qualified curriculum, accredited certificate, and program diversification, in wich the popularity and branding are driving more social attention than ever. In other words, brandequity in education gradually becomes the tool for The role of marketing mix strategy to enhance seameo retracs brand name in a competitive environment any education organization to position itself Brand name pay the way for core competences becomes competivive advantages to grasp the maket share.SEAMThe role of marketing mix strategy to enhance seameo retracs brand name in a competitive environment
EO RETRAC is working on education sectoer. The cener belongs to the Southeast Asian Ministers of Education Orgranization (SEAMEO) which IS an intergovRESEARCH TOPIC :JOIGM“The role of marketing mix strategy to enhance SEAMEO RETRAC’s brand name in a competitive environment”SEAMEORETRAC stands for So The role of marketing mix strategy to enhance seameo retracs brand name in a competitive environment mmunity. But the notion of building a strong brand name ack nowledged by the community IS still a big concern. And the integration of marketing mix to build up a strong brand equity is factuary not considerable cared by educatorsI Although marketing IS viewed as business activities, researchers stil The role of marketing mix strategy to enhance seameo retracs brand name in a competitive environment l believed that marketing obviously plays an important role in the developmentof any nonprofit organization like SEAMEO RETRAC. Generally, the centerThe role of marketing mix strategy to enhance seameo retracs brand name in a competitive environment
IS operating for their own serving for the community without any profitably purposes. So, the question IS whether these non-profit organization like SRESEARCH TOPIC :JOIGM“The role of marketing mix strategy to enhance SEAMEO RETRAC’s brand name in a competitive environment”SEAMEORETRAC stands for So The role of marketing mix strategy to enhance seameo retracs brand name in a competitive environment ecific researches or studies in Vietnam showing this matter, specifically marketing neither for non-profit noreducational sevices. However, this notion can be exploited by other overseas researchers and by the center research. According goerke(2003), non-profit organizations which SEAMEO RETRAC belo The role of marketing mix strategy to enhance seameo retracs brand name in a competitive environment nging to have gradually adopted techniques like the profit sector as they also have to face with the hard increase of market pressure wich may come frThe role of marketing mix strategy to enhance seameo retracs brand name in a competitive environment
om funding activities, financial supports to fulfill their mission Thefore, the concept of marketing mix strategy must maintain in its operation and tRESEARCH TOPIC :JOIGM“The role of marketing mix strategy to enhance SEAMEO RETRAC’s brand name in a competitive environment”SEAMEORETRAC stands for So The role of marketing mix strategy to enhance seameo retracs brand name in a competitive environment of ther stakeholders or to meet the demands of their beneficicary for their development themselvesAfter ten years operating, SEAMEO RETRAC has moved from the funded center conducting training couses for participants from Vietnam, Laos,Cambodia to a financially independent center provide a wide rang The role of marketing mix strategy to enhance seameo retracs brand name in a competitive environment e of educational services such as educational management, English language traning, teacher training, and overseas studies...meanwhile, hundreds of edThe role of marketing mix strategy to enhance seameo retracs brand name in a competitive environment
ucational events such as researches, forums, seminars, workshops and conferences, study field trips are being carried out...to catch up with the curreRESEARCH TOPIC :JOIGM“The role of marketing mix strategy to enhance SEAMEO RETRAC’s brand name in a competitive environment”SEAMEORETRAC stands for So The role of marketing mix strategy to enhance seameo retracs brand name in a competitive environment , the center also need to be right acknowledged by the community by branding only by this way, SEAMEO RETRAC can reach out to the region as its vision.The face shows that there IS no everlasting reputation but it needs tobe upgraded and renewed to catch up with the crrent situation. Especially, when The role of marketing mix strategy to enhance seameo retracs brand name in a competitive environment education gradually becomes commercialized and industrialized. Consequently, the inwards and outwards competition turns harder and harder every singleThe role of marketing mix strategy to enhance seameo retracs brand name in a competitive environment
day So, in order to maintain the center’s reputation on and among the society in general and its rivals in particular, SEAMEO RETRAC( hereafter prefeGọi ngay
Chat zalo
Facebook