1504 THIẾT KẾ CHUNG CƯ QUẢ CẦU VÀNG
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: 1504 THIẾT KẾ CHUNG CƯ QUẢ CẦU VÀNG
1504 THIẾT KẾ CHUNG CƯ QUẢ CẦU VÀNG
MINISTRY OF EDUCATION & TRAINING UNIVERSITÉ LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITYSOLVAY BUSINESS SCHOOLMBMM PROGRAMVO THI THIIY HARE POSI 1504 THIẾT KẾ CHUNG CƯ QUẢ CẦU VÀNGITIONING HIGHLANDS COFFEEFINAL PROJECTMASTER IN BUSINESS & MARKETING MANAGEMENTTutor: Dr. Nguyen Dinh ThoHo Chi .Minh City2007liSTUDENT DECLARATIONI certify that (he attached assignment is my own work Material drawn from Other-sources has been acknowledged according to unit-specific requirements for 1504 THIẾT KẾ CHUNG CƯ QUẢ CẦU VÀNG referencing.https://khothu vien .comiiiACKNOWLEDGMENTSThe author wishes to express sincere appreciation to Professor Nguyen Dinh Tho for his guidance1504 THIẾT KẾ CHUNG CƯ QUẢ CẦU VÀNG
ill the preparation and writing of lilis final project report. Ill addition, special thanks to Mr. Simon Galbraith, Marketing Director of Highlands CMINISTRY OF EDUCATION & TRAINING UNIVERSITÉ LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITYSOLVAY BUSINESS SCHOOLMBMM PROGRAMVO THI THIIY HARE POSI 1504 THIẾT KẾ CHUNG CƯ QUẢ CẦU VÀNGhe members of the Postgraduate Office of Open University 11CMC and Solvay Business School for their assistance and encouragement in making this project a reality.VTABLE OF CONTENTExecutive summary..........................................Page 1Part 1: Introduction.................................... 1504 THIẾT KẾ CHUNG CƯ QUẢ CẦU VÀNG...Page 31.1.Background............................................Page 31.2.Highlands Coffee house chain..........................Page 41.3.Highlands1504 THIẾT KẾ CHUNG CƯ QUẢ CẦU VÀNG
Coffee strategy.............................Page 5Part 2: Situational analysis...............................Page 72.1.The hardware..................MINISTRY OF EDUCATION & TRAINING UNIVERSITÉ LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITYSOLVAY BUSINESS SCHOOLMBMM PROGRAMVO THI THIIY HARE POSI 1504 THIẾT KẾ CHUNG CƯ QUẢ CẦU VÀNG.....Page13Part 3: Repositioning Highlands Coffee........................Page163.1.Repositioning via service quality........................Page173.2.Repositioning via image..............................Page 213.3.Long term product development............................Page23Conclusion............. 1504 THIẾT KẾ CHUNG CƯ QUẢ CẦU VÀNG.......................................Page25Reference.....................................................Page27Appendix.............................1504 THIẾT KẾ CHUNG CƯ QUẢ CẦU VÀNG
.........................Page28MINISTRY OF EDUCATION & TRAINING UNIVERSITÉ LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITYSOLVAY BUSINESS SCHOOLMBMM PROGRAMVO THI THIIY HARE POSIMINISTRY OF EDUCATION & TRAINING UNIVERSITÉ LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITYSOLVAY BUSINESS SCHOOLMBMM PROGRAMVO THI THIIY HARE POSIGọi ngay
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