Appendix K. Outreach and Communications Plan
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Appendix K. Outreach and Communications Plan
New England CottontailOutreach StrategyPhoto AnneSckneiỉAn Outreach Plan to Help Partners Implement the Conservation Strategy for the New England Cott Appendix K. Outreach and Communications PlantontailApproved: November 20, 2012SubmittedKate O'Brien, CoordinatorDare:Rangủvvide Outrèádi Working GroupApproved byDate:Rick Jacobson, Chair, New England Cottontail Executive Committee Conservation Strategy for the New England CottontailExecutive SummaryThis New England Cottontail Ouưeach sưategy Appendix K. Outreach and Communications Plan(Outreach Strategy) provides guidance on how to effectively communicate about New England cottontail (NEC) conservation. This document supplements theAppendix K. Outreach and Communications Plan
Conservation Strategy for the New England Cottontail (Conservation Strategy, Objective 701), which gives overall direction for restoring the NEC in fNew England CottontailOutreach StrategyPhoto AnneSckneiỉAn Outreach Plan to Help Partners Implement the Conservation Strategy for the New England Cott Appendix K. Outreach and Communications PlanC described in the Conservation Strategy (Fuller and Tur 2012), we need positive public reception and we need landowners willing to manage their lands to provide habitat for the NEC. Support by key government officials, federal, tribal, state and Lown agencies, and members of the conservation commun Appendix K. Outreach and Communications Planity will also make it easier to implement the Conservation Strategy. We need to be proactive and identify, approach, and implement agreements for habiAppendix K. Outreach and Communications Plan
tat management with landowners and land managers.At the request of the Executive and Technical Committees responsible for developing and implementing New England CottontailOutreach StrategyPhoto AnneSckneiỉAn Outreach Plan to Help Partners Implement the Conservation Strategy for the New England Cott Appendix K. Outreach and Communications Planons researchers, landowner recruitment specialists, and communication practitioners represented state, federal, university and nonprofit organizations In Maine, New Hampshire, Vermont, New York, Massachusetts, Connecticut and Rhode Island, the region (excepting Vermont) where the proposed Conservati Appendix K. Outreach and Communications Planon Strategy Is focused.New England cottontail partners have been developing a variety of regionally specific messages and outreach products. While manAppendix K. Outreach and Communications Plan
y of these products are still effective, rangewidc coordination can allow US to leverage funds, reduce redundant efforts, combine technical expertise New England CottontailOutreach StrategyPhoto AnneSckneiỉAn Outreach Plan to Help Partners Implement the Conservation Strategy for the New England Cott Appendix K. Outreach and Communications Plane, and many of their products will support our NEC specific outreach activities, however there remains a need for specific NEC outreach. It is anticipated the NEC Outreach Working Group and the Young Forest Communications Group will continue to work together for efficiency and effectiveness.This Out Appendix K. Outreach and Communications Planreach Strategy was written by the rangewide Outreach Working Group [Appendix A - Outreach Working Group) to address the need expressed by many of ourAppendix K. Outreach and Communications Plan
partners for tools, plans and personnel to help with contacting landowmcrs and working with those landowners to manage for the NEC. The Strategy was rNew England CottontailOutreach StrategyPhoto AnneSckneiỉAn Outreach Plan to Help Partners Implement the Conservation Strategy for the New England Cott Appendix K. Outreach and Communications Planreach Strategy, we followed the Research, Action, Communication, Evaluation (RACE) formula (Marston 1979), a standardized process for developing a communication plan, with an additional Stewardship step as described by Kelly (2001). We also considered similar plans developed for American woodcock co Appendix K. Outreach and Communications Plannservation (Case, Seng and Christoffel 2010) and communicating the perils of white-nose syndrome, a new bat disease of epidemic proportion, (FroschaueAppendix K. Outreach and Communications Plan
r 2010) as guides and references for this document.1.Research: The team shared and reviewed existing information about private, non-industrial woodlanNew England CottontailOutreach StrategyPhoto AnneSckneiỉAn Outreach Plan to Help Partners Implement the Conservation Strategy for the New England Cott Appendix K. Outreach and Communications Plantrategy, research completed by a Cornell doctoral candidate on New York woodland owners, the experiences of landowner recruitment specialists and natural history and proposed conservation actions. In addition, a Problem Statement (page 2) to guide planning was written and Expected Outcomes (page 11) Appendix K. Outreach and Communications Plan for the project defined.2.Action Planning: Audiences were identified (page 9). Appropriate messages were drafted by audience (page 12), and strategieAppendix K. Outreach and Communications Plan
s and tactics for delivering the messages were selected (page 23 and Appendix B).3.Communication and Implementation: Priority actions were Identified New England CottontailOutreach StrategyPhoto AnneSckneiỉAn Outreach Plan to Help Partners Implement the Conservation Strategy for the New England Cott Appendix K. Outreach and Communications Planned (page 28).5.Stewardship: Steps were determined to ensure the campaign’s sustainability and long-term success through such actions as recognition of those involved (page 29).Expected OutcomesThe expected outcomes from a successful implementation of this strategy will lead to target audiences gain Appendix K. Outreach and Communications Planing the appropriate knowledge, attitudes and skills to lead to the following behaviors:1.All target audiences will accept and support actions aimed atAppendix K. Outreach and Communications Plan
conserving the New England cottontail, including habitat management, captive breeding, relntroductlon into the wild, and managing other species.2.LanNew England CottontailOutreach StrategyPhoto AnneSckneiỉAn Outreach Plan to Help Partners Implement the Conservation Strategy for the New England Cott Appendix K. Outreach and Communications Planand cottontail habitat.3.Conservation advocates will work towards New England cottontail conservation.114.Natural resource professionals will advocate for an increase in young forest and shrubland habitat and share tools and outreach materials with their customers and colleagues.5.Elected officials Appendix K. Outreach and Communications Planwin legislatively and financially support the Conservation Strategy.6.Communities and neighbors will be aware of NEC conservation efforts and not oppoAppendix K. Outreach and Communications Plan
se them. Although the general public is not a target audience, we also expect that our efforts will result in broader support and understanding of NECNew England CottontailOutreach StrategyPhoto AnneSckneiỉAn Outreach Plan to Help Partners Implement the Conservation Strategy for the New England CottNew England CottontailOutreach StrategyPhoto AnneSckneiỉAn Outreach Plan to Help Partners Implement the Conservation Strategy for the New England CottGọi ngay
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