Improving sales promotion program a case of dai thang company in vung tau viet nam
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Improving sales promotion program a case of dai thang company in vung tau viet nam
Improving sales promotion program a case of dai thang company in vung tau viet nam
UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessUEH -■|'^'"r^L1ICDloDInumMont’ Sdwol of fcMlnwiDang Thi Ngoc LoanIMPROVING SA Improving sales promotion program a case of dai thang company in vung tau viet namALES PROMOTION PROGRAM: A CASE OF DAI THANG COMPANY IN VUNG TAU-VIET NAMMASTER OF BUSINESS ADMINISTRATIONHo Chi Minh City - Year 2019UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessDANG THI NGOC LOANIMPROVING SALES PROMOTION PROGRAM: A CASE OF DAI THANG COMPANY IN VUNG TAV-VI Improving sales promotion program a case of dai thang company in vung tau viet namET NAMMASTER OF BUSINESS ADMINISTRATIONSUPERVISOR: Assoc. Prof. Nguyen Thi Mai TrangHo Chi Minh City - Year 2019EXECUTIVE SUMMARY1 his thesis dims toImproving sales promotion program a case of dai thang company in vung tau viet nam
identify (he root cause of “Ineffective sales promotion program” which lead to reduce secondary sales at Dai Thang. By using in-depth interview with rUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessUEH -■|'^'"r^L1ICDloDInumMont’ Sdwol of fcMlnwiDang Thi Ngoc LoanIMPROVING SA Improving sales promotion program a case of dai thang company in vung tau viet names of tills problem is also analized. Il is necessary Io solve the problem because there are a lot of significant benefits for improving the effectiveness of solving the problem. Theories play an important role in finding all potential causes of ineffective sales promotion at Dai Thang. But then fur Improving sales promotion program a case of dai thang company in vung tau viet namther in-depth interview support to eliminate some potential causes and clarify the main cause which should be paid attention. As a result. “IneffectivImproving sales promotion program a case of dai thang company in vung tau viet nam
e sales promotion program” is the main cause. Two alternative solutions have been suggested and after clarifying the comparison of solutions about cosUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessUEH -■|'^'"r^L1ICDloDInumMont’ Sdwol of fcMlnwiDang Thi Ngoc LoanIMPROVING SA Improving sales promotion program a case of dai thang company in vung tau viet nam approved as soon as possible to solve the problem and improve sales volumes at Dai Thang.3ACKNOWLEDGEMENTWithout the encouragement, guidance and support for Assoc. Prof. Nguyen Thi Mai Trang and other teachers, the entire master-level project would not be possible. I would like to send my appreciat Improving sales promotion program a case of dai thang company in vung tau viet namion to my advisor. It has been a pleasure working with you on this project. I would like to thank my friends and family for greatly support me while IImproving sales promotion program a case of dai thang company in vung tau viet nam
was working on my research.TABLE OF CONTENTSEXECUTIVE SUMMARY.....................................................3ACKNOWLEDGEMENT...................UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessUEH -■|'^'"r^L1ICDloDInumMont’ Sdwol of fcMlnwiDang Thi Ngoc LoanIMPROVING SA Improving sales promotion program a case of dai thang company in vung tau viet namcantmarket...........81.2Sales and market share in Viet Nam market........................91.3Valvoline Distribution ChannelinVietNam market..............91.4Valvoline Product.............................................101.5_The relationship of Vqlvoline andDaiThang.,.,,„.,.111.6.__Competitive adva Improving sales promotion program a case of dai thang company in vung tau viet namntage.........................................121.7Problem finding process.......................................131.8_Symptoms,,-,13UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessUEH -■|'^'"r^L1ICDloDInumMont’ Sdwol of fcMlnwiDang Thi Ngoc LoanIMPROVING SAUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessUEH -■|'^'"r^L1ICDloDInumMont’ Sdwol of fcMlnwiDang Thi Ngoc LoanIMPROVING SAGọi ngay
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