Sewe_Social media as a tool of corporate communications in institutions of higher learning a case study of the university of Nairobi
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Sewe_Social media as a tool of corporate communications in institutions of higher learning a case study of the university of Nairobi
SOCIAL MEDIA AS A TOOL OF CORPORATE COMMUNICATIONS IN INSTITUTIONS OF HIGHER LEARNING: A CASE STUDY OF THE UNIVERSITY OF NAIROBIFRANKLINE OMONDI SEWEA Sewe_Social media as a tool of corporate communications in institutions of higher learning a case study of the university of NairobiA RESERCH PROJECT REPORT SUBMITTED LN PARTIAL FULLFILMENT FOR THE AWARD OF THE DEGREE OF MASTER OF ARTS IN COMMUNICATION STI DIES OF THE UNIVERSITY OF NAIROBI2Ơ14DECLARA i IONThis is my original work and has not been presented for the award of a degree in any other university or any other institutio Sewe_Social media as a tool of corporate communications in institutions of higher learning a case study of the university of Nairobin of higher learning for examination.Signed.........................Date...........................................FR ANK! INF. OMONDĨ SFAVE REG NO: KSewe_Social media as a tool of corporate communications in institutions of higher learning a case study of the university of Nairobi
50/81503/2012This research report has been submitted for examination with my approval as the UniversitySupervisor.Signature...........................SOCIAL MEDIA AS A TOOL OF CORPORATE COMMUNICATIONS IN INSTITUTIONS OF HIGHER LEARNING: A CASE STUDY OF THE UNIVERSITY OF NAIROBIFRANKLINE OMONDI SEWEA Sewe_Social media as a tool of corporate communications in institutions of higher learning a case study of the university of Nairobimic supervisor and advisor. Dr Sam Kamau for his immense guidance and support throughout this research project. I would also like to thank the School of Journalism, especially members of my masters’ defense panel for their input, valuable discussions and accessibility. Finally. I would like to thank Sewe_Social media as a tool of corporate communications in institutions of higher learning a case study of the university of Nairobi fellow school of journalism students at the University of Nairobi as well as all the lecturers who taught me throughout the entire course.ivABSTRACTTSewe_Social media as a tool of corporate communications in institutions of higher learning a case study of the university of Nairobi
he main objective of this study is to investigate the use of social media as a tool of corporate communications in institutions of higher learning witSOCIAL MEDIA AS A TOOL OF CORPORATE COMMUNICATIONS IN INSTITUTIONS OF HIGHER LEARNING: A CASE STUDY OF THE UNIVERSITY OF NAIROBIFRANKLINE OMONDI SEWEA Sewe_Social media as a tool of corporate communications in institutions of higher learning a case study of the university of Nairobiith the Web Communications Officer of the University of Nairobi. A survey of 150 students from the College of Humanities and Social Sciences was also conducted. The findings indicated that despite remarkable efforts in the use of social media to communicate with key stakeholders, institutions of hig Sewe_Social media as a tool of corporate communications in institutions of higher learning a case study of the university of Nairobiher learning have failed to fully utilize the potential of social media in advancing their corporate communications efforts. Institutions of higher leSewe_Social media as a tool of corporate communications in institutions of higher learning a case study of the university of Nairobi
arning are advised to initiate and enhance dialogue with their stakeholders on social media, create interesting and engaging content as well as monitoSOCIAL MEDIA AS A TOOL OF CORPORATE COMMUNICATIONS IN INSTITUTIONS OF HIGHER LEARNING: A CASE STUDY OF THE UNIVERSITY OF NAIROBIFRANKLINE OMONDI SEWEA Sewe_Social media as a tool of corporate communications in institutions of higher learning a case study of the university of Nairobiol of corporate communications and corporate brand building in the higher education sector.VTABLE OF CONTENTSDECLARATION............................................................iiiACKNOWLEDGEMENTS........................................................ivABSTRACT................................... Sewe_Social media as a tool of corporate communications in institutions of higher learning a case study of the university of Nairobi..............................VTABLE OF CONTENTS.......................................................viCHAPTER ONE: INTRODUCTION....................Sewe_Social media as a tool of corporate communications in institutions of higher learning a case study of the university of Nairobi
............................11.1: Background of the Study.............................................11.2Statement of the problem....................SOCIAL MEDIA AS A TOOL OF CORPORATE COMMUNICATIONS IN INSTITUTIONS OF HIGHER LEARNING: A CASE STUDY OF THE UNIVERSITY OF NAIROBIFRANKLINE OMONDI SEWEA Sewe_Social media as a tool of corporate communications in institutions of higher learning a case study of the university of Nairobi......................61.5Justification of the study...........................................71.6Scope of the study...................................................71.7Limitations of the study.............................................8CHAPTER TWO: LITERATURE REVIEW............................ Sewe_Social media as a tool of corporate communications in institutions of higher learning a case study of the university of Nairobi...............9SOCIAL MEDIA AS A TOOL OF CORPORATE COMMUNICATIONS IN INSTITUTIONS OF HIGHER LEARNING: A CASE STUDY OF THE UNIVERSITY OF NAIROBIFRANKLINE OMONDI SEWEASOCIAL MEDIA AS A TOOL OF CORPORATE COMMUNICATIONS IN INSTITUTIONS OF HIGHER LEARNING: A CASE STUDY OF THE UNIVERSITY OF NAIROBIFRANKLINE OMONDI SEWEAGọi ngay
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