The impact of loyalty programs service quality and store reputation on customer satisfaction and loyalty

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Nội dung chi tiết: The impact of loyalty programs service quality and store reputation on customer satisfaction and loyalty

The impact of loyalty programs service quality and store reputation on customer satisfaction and loyalty

ĩ'----------------- t!ỊUNIVERSITY OF ECONOMICS INSTITUDE OF SOCIALSTUDIES HO CHI MINH CITYTHE HAGUEVIETNAMTHE NETHERLANDSVIETNAM- NETHERLANDSPROGRAMME

The impact of loyalty programs service quality and store reputation on customer satisfaction and loyaltyE FOR M.A IN DEVELOPMENT ECONOMICSTHE DYNAMIC RELATIONSHIP BETWEEN MANAGERIAL OWNERSHIP AND FIRM’S PERFORMANCE IN VIETNAMBYNGUYEN THI THANH ANMASTER O

F ARTS IN DEVELOPMENT ECONOMICSHO CHI MINH CITY, NOVEMBER 2016ifUNIVERSITY OF ECONOMICS INSTITUDE OD SOCIALSTUDIES HO CHI MINH CITYTHE HAGUEVIETNAM TH The impact of loyalty programs service quality and store reputation on customer satisfaction and loyalty

E NETHERLANDSVIETNAM- NETHERLANDSPROGRAMME FOR M.A IN DEVELOPMENT ECONOMICSTHE DYNAMIC RELATIONSHIP BETWEEN MANAGERIAL OWNERSHIP AND FIRM’S PERFORMANC

The impact of loyalty programs service quality and store reputation on customer satisfaction and loyalty

E IN VIETNAMA thesis submitted in partial fulfillment of the requirements for the degree of MASTER OF ARTS IN DEVELOPMENT ECONOMICSByNGUYEN THI THANH

ĩ'----------------- t!ỊUNIVERSITY OF ECONOMICS INSTITUDE OF SOCIALSTUDIES HO CHI MINH CITYTHE HAGUEVIETNAMTHE NETHERLANDSVIETNAM- NETHERLANDSPROGRAMME

The impact of loyalty programs service quality and store reputation on customer satisfaction and loyalty managerial ownership and firm’s performance in Vietnam” which has been implemented by me to fulfill the requirement of Master of Art in Development E

conomics at Vietnam - The Netherlands Programme.I hereby certify that this thesis is a result of my own efforts, and any sources would be acknowledged The impact of loyalty programs service quality and store reputation on customer satisfaction and loyalty

. This is original research which have been submitted neither whole nor a part of research for any other degree.HCMC, November. 2016Nguyen Thi Thanh A

The impact of loyalty programs service quality and store reputation on customer satisfaction and loyalty

nACKNOWLEDGEMENTSFirst of all. the thesis had implemented with the assistance and encouragement of my principal supervisor Dr. Vo Hong Due. I would li

ĩ'----------------- t!ỊUNIVERSITY OF ECONOMICS INSTITUDE OF SOCIALSTUDIES HO CHI MINH CITYTHE HAGUEVIETNAMTHE NETHERLANDSVIETNAM- NETHERLANDSPROGRAMME

The impact of loyalty programs service quality and store reputation on customer satisfaction and loyaltyis. He also devotes his valuable time for me and my team to encourage and share his experience in study as well as in real life.In addition, I would l

ike thank Dr. Truong Dang Thuy who is patient and sympathetic in provision of econometric technique and supporting in any question. My thanks also go The impact of loyalty programs service quality and store reputation on customer satisfaction and loyalty

to all of staffs at VNP. especially Ms. Xuan Hong has already assisted the students with her dedication.Furthermore, I also acknowledged all of classm

The impact of loyalty programs service quality and store reputation on customer satisfaction and loyalty

ates in Class 21.1 had the opportunity to work and learn in an intimate and supportive class.Above all, I most deeply thank to my parents who always s

ĩ'----------------- t!ỊUNIVERSITY OF ECONOMICS INSTITUDE OF SOCIALSTUDIES HO CHI MINH CITYTHE HAGUEVIETNAMTHE NETHERLANDSVIETNAM- NETHERLANDSPROGRAMME