unlicensed solution to enhance the effectiveness of advertising activities a case of vietnam international bank (VIB)
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: unlicensed solution to enhance the effectiveness of advertising activities a case of vietnam international bank (VIB)
unlicensed solution to enhance the effectiveness of advertising activities a case of vietnam international bank (VIB)
ACKNOWLEGEMENTWriting this thesis needed a long duration of hard working from the author and careful instructing from the team of Supervisor of Intern unlicensed solution to enhance the effectiveness of advertising activities a case of vietnam international bank (VIB)national School of Business. The thesis has been finished with the help of Ms. Nguyen Thi Mai Trang - who has given US the useful and excellent information about the way of identifying and solving problem in thesis. We would like to give a special thank to Ms. Mai Trang and other Supervisors in ISB unlicensed solution to enhance the effectiveness of advertising activities a case of vietnam international bank (VIB)for their help, guidance throughout the process of making this thesis.TABLE OF CONTENTSI.Executive summary............................................unlicensed solution to enhance the effectiveness of advertising activities a case of vietnam international bank (VIB)
..............1II.The problem identification.................................................22.1Company introduction.................................ACKNOWLEGEMENTWriting this thesis needed a long duration of hard working from the author and careful instructing from the team of Supervisor of Intern unlicensed solution to enhance the effectiveness of advertising activities a case of vietnam international bank (VIB)ecent years.................52.2.2The first in-depth interview.............................................72.2.3Possible reasons of low revenue of MB....................................132.2.4The most important problem: ineffective advertising activity............172.3 Cause and effect diagram..... unlicensed solution to enhance the effectiveness of advertising activities a case of vietnam international bank (VIB)..............................................19III.Solutions.................................................................213.1Alternative one: Enunlicensed solution to enhance the effectiveness of advertising activities a case of vietnam international bank (VIB)
hancing advertising activities for MB..................233.1.1Advertising on LCD screen in elevators..................................253.1.2 AdvertisACKNOWLEGEMENTWriting this thesis needed a long duration of hard working from the author and careful instructing from the team of Supervisor of Intern unlicensed solution to enhance the effectiveness of advertising activities a case of vietnam international bank (VIB)2Alternative two: Electronic word of mouth.................................323.2.1Email...................................................................333.2.2Social media............................................................353.3Choosing best solution for MB................................. unlicensed solution to enhance the effectiveness of advertising activities a case of vietnam international bank (VIB)............39IV.Implementation...........................................................41V.Conclusion..............................................unlicensed solution to enhance the effectiveness of advertising activities a case of vietnam international bank (VIB)
.................45VI.Supporting Information...................................................466.1Research methodology..............................ACKNOWLEGEMENTWriting this thesis needed a long duration of hard working from the author and careful instructing from the team of Supervisor of Intern unlicensed solution to enhance the effectiveness of advertising activities a case of vietnam international bank (VIB).......................................486.2Result of the first qualitative research...................................506.2.1Interview five current customers of VIB....................................506.2.2Interview five customers of other banks...................................516.2.3The common unlicensed solution to enhance the effectiveness of advertising activities a case of vietnam international bank (VIB)theme of the first in-depth interview..........................636.3Result of the second in-depth interview on five customers..................64Referunlicensed solution to enhance the effectiveness of advertising activities a case of vietnam international bank (VIB)
ence........................................................................85ACKNOWLEGEMENTWriting this thesis needed a long duration of hard working from the author and careful instructing from the team of Supervisor of InternACKNOWLEGEMENTWriting this thesis needed a long duration of hard working from the author and careful instructing from the team of Supervisor of InternGọi ngay
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