Business development in licensed retailing (hospitality leisure and tourism)

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Business development in licensed retailing (hospitality leisure and tourism)

HOSPITALITY. LEISURE ANO TOURISMBusiness Development In Licensed RetailingA UNIT MANAGER’S GUIDECONRAD LASHLEYGUY LINCOLNThis Page Intentionally Left

Business development in licensed retailing (hospitality leisure and tourism) BlankBusiness Development in Licensed Retailing A unit manager's guideConrad Lashley and Guy Lincolnpl UTTER WORTH [ j^ E I N E M A N NOXFORD AMSTERD

AM BOSTON LONDON NEW YORK PARISSAN DIEGO SAN FRANCISCO SINGAPORE SYDNEY TOKYOButterworth-HeinemannAn imprint of Elsevier ScienceLinacre House, Jordan Business development in licensed retailing (hospitality leisure and tourism)

Business development in licensed retailing (hospitality leisure and tourism)

The right of Conrad Lashley and Guy Lincoln to be identified as the authors of this work has been asserted in accordance with the Copyright, Designs a

HOSPITALITY. LEISURE ANO TOURISMBusiness Development In Licensed RetailingA UNIT MANAGER’S GUIDECONRAD LASHLEYGUY LINCOLNThis Page Intentionally Left

Business development in licensed retailing (hospitality leisure and tourism)eans and whether or not transiently or incidentally to some other use of this publication) without the written permission of the copyright holder exce

pt in accordance with the provisions of the Copyright, Designs and Patents Act 1988 or under the terms of a licence issued by the Copyright Licensing Business development in licensed retailing (hospitality leisure and tourism)

Agency Ltd. 90 Tottenham Court RiKid, London, England WIT 4LP. Applications for the copyright holder's written permission to reproduce any part of thi

Business development in licensed retailing (hospitality leisure and tourism)

s publication should be addressed to the publisherBritish Library Cataloguing in Publication DataA catalogue record for this book is available from th

HOSPITALITY. LEISURE ANO TOURISMBusiness Development In Licensed RetailingA UNIT MANAGER’S GUIDECONRAD LASHLEYGUY LINCOLNThis Page Intentionally Left

Business development in licensed retailing (hospitality leisure and tourism)506 5334 5For information on all Butterworth-Heinemann publications visit our website at www.bh.comComposition by Genesis Typesetting, Rochester, Kent

Printed and bound in Great BritainContentsForewordixPrefacexiListof figuresXVListof tablesxvii Business development in licensed retailing (hospitality leisure and tourism)

HOSPITALITY. LEISURE ANO TOURISMBusiness Development In Licensed RetailingA UNIT MANAGER’S GUIDECONRAD LASHLEYGUY LINCOLNThis Page Intentionally Left