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Handbook of research on retailer consumer relationship development

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Handbook of research on retailer consumer relationship development

I Handbook of ResearcRetailer-ConsumerRelationship DevelopmentHandbook of Research on Retailer-Consumer Relationship DevelopmentFabio Musso University

Handbook of research on retailer consumer relationship developmenty of Urbino, Department of Economics, Society and Politics (DESP),ItalyElena DruicaUniversity of Bucharest, Department of Economic and Administrative

Sciences, Romania\ volume in the Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book SenesI BUSINESSscience!An Impr Handbook of research on retailer consumer relationship development

int ol IGI GlobalManaging DirectorProduction Editor.Development Editor:Acquisitions Editor:Typesetter:Cover Design:Lindsay Johnston Jennifer Yoder Eri

Handbook of research on retailer consumer relationship development

n O'Dea Kayla Wolfe Deanna Jo Zombro Jason MullPublished in the United States of America byBusiness Science Reference (an imprint of IGI Global)701 E.

I Handbook of ResearcRetailer-ConsumerRelationship DevelopmentHandbook of Research on Retailer-Consumer Relationship DevelopmentFabio Musso University

Handbook of research on retailer consumer relationship developmentG1 Global. All rights reserved. No part of this publication may be reproduced, stored or distributed in arty form or by any means, electronic or mecha

nical, including photocopying, witlsout written permission from tlsc publisher. Product or company names used in this set arc for identification purpo Handbook of research on retailer consumer relationship development

ses only. Inclusion of the names of the products or companies does not indicate a claim of ownership by IGI Global of the trademark or registered trad

Handbook of research on retailer consumer relationship development

emarkLibrary of Congress Cataloging-in-Pubhcation DataHandlvook of research on retailer -Consumer relationship development / Fabio Musso and Elena Dru

I Handbook of ResearcRetailer-ConsumerRelationship DevelopmentHandbook of Research on Retailer-Consumer Relationship DevelopmentFabio Musso University

Handbook of research on retailer consumer relationship development relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further r

esearch"— Provided by publisher.ISBN 978-1-4666-6074-8 (hardcover) - ISBN 978-I -4666-6O75-5 (ebook) - ISBN 978-1-4666-6077-9 (print & perpetual acces Handbook of research on retailer consumer relationship development

s) 1. Retail trade. 2. Customer relations. I. Musso. Fabio. 1960-11. Druica. Elena. 1971-HF5429.H2833 2014658.8' !2-dc232014007824

I Handbook of ResearcRetailer-ConsumerRelationship DevelopmentHandbook of Research on Retailer-Consumer Relationship DevelopmentFabio Musso University

I Handbook of ResearcRetailer-ConsumerRelationship DevelopmentHandbook of Research on Retailer-Consumer Relationship DevelopmentFabio Musso University

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