Involving the audience

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Involving the audience

INVOLVING THE AUDIENCEA Rhetorical Perspective on Using Social Media to Improve WebsitesLee-Ann Kastman BreuchM A"T”T\ A /INVOLVING THE AUDIENCEInvolv

Involving the audienceving the Audience: A Rhetorical Perspective on Using Social Media to Improve Websites examines the usability challenges raised by large complex websit

es and proposes ways the social web can expand usability research to address these new challenges. Using the website HealthCare.gov as an initial illu Involving the audience

stration, Breach explains how large complex websites are inherently challenged by open-ended, interactive tasks that often have multiple pathways to c

Involving the audience

ompletion. These challenges are illustrated through two in-depth case studies, each addressing the launch of an interactive, complex website designed

INVOLVING THE AUDIENCEA Rhetorical Perspective on Using Social Media to Improve WebsitesLee-Ann Kastman BreuchM A"T”T\ A /INVOLVING THE AUDIENCEInvolv

Involving the audienceere she is department chair. Her research investigates rhetoric and digital writing in a variety of sellings such as classrooms, professional organiza

tions, and social media. She teaches courses in technical communication, digital writing, usability research, and writing pedagogy. Professor Breach i Involving the audience

s a graduate faculty member in the University's Rhetoric and Scientific and Technical Communication Program and lhe Human Factors and Ergonomics progr

Involving the audience

am.ATTW Book Series in Technical and Professional CommunicationTharon Howard, Series EditorCitizenship ami Advocacy in Technical CommunicationGodwin Y

INVOLVING THE AUDIENCEA Rhetorical Perspective on Using Social Media to Improve WebsitesLee-Ann Kastman BreuchM A"T”T\ A /INVOLVING THE AUDIENCEInvolv

Involving the audience A. Johnson, w. Michele Simmons, and Patricia A. SullivanScientific and Medical Communications: A Guide for Effective PracticeScott A. Mogul 1Plain La

nguage and Ethical Action: A Dialogic Approach to Technical Content in the 21st CenturyRussell WillertonRhetoric in the Elesh: Trained Vision, Technic Involving the audience

al Expertise, and the Gross Anatomy LabT. Kenny FountainSocial Media in Disaster Response: I low Experience Can Build for ParticipationLiza Pottsinvol

Involving the audience

ving the Audience: A Rhetorical Perspective on Using Social Media toImprove WebsitesLee-Ann Kastman BreuchFor additional information on this series pl

INVOLVING THE AUDIENCEA Rhetorical Perspective on Using Social Media to Improve WebsitesLee-Ann Kastman BreuchM A"T”T\ A /INVOLVING THE AUDIENCEInvolv

Involving the audiences visit www.routledge.com.INVOLVING THE AUDIENCEA Rhetorical Perspective on Using Social Media to Improve WebsitesBy Lee-Ann Kastman Breach15 Routledg

eTaylor & Francis GroupNEW YORK AND LONDONFirst published 2019 Involving the audience

INVOLVING THE AUDIENCEA Rhetorical Perspective on Using Social Media to Improve WebsitesLee-Ann Kastman BreuchM A"T”T\ A /INVOLVING THE AUDIENCEInvolv