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The enlightened capitalists cautionary tales of business pioneers who tried to do well by doing good

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The enlightened capitalists cautionary tales of business pioneers who tried to do well by doing good

THEEnlightenedCapitalistsCautionary Tales of BusinessPioneers Who Tried to DoWell by Doing GoodJAMES O’TOOLEDedicationFor MarilynContentsCoverTitle Pa

The enlightened capitalists cautionary tales of business pioneers who tried to do well by doing goodageDedicationPreface: The Good UnearthedIntroduction and Background: Why It Is Hard to Do GoodPart I: The Pioneers1: The First Business Reformer: Robe

rt Owen (1771-1858)2: Man with a Thousand Partners: James Cash Penney (1875-1971)3: The Businessman Who “Cleaned Up the World'’: William Lever (1851-1 The enlightened capitalists cautionary tales of business pioneers who tried to do well by doing good

925)4: Kisses Sweeter Than Wine: Milton Snavely Hershey (1857-1945)5: Creating an Enduring Enterprise: James Lincoln (1883-1965)6: New Forms of Incorp

The enlightened capitalists cautionary tales of business pioneers who tried to do well by doing good

oration and Governance: John Spedan Lewis (1885-1963) and John Joseph Eagan(1870-1924)7: Johnson & Johnson’s Roller-Coaster Ride: Robert Wood Johnson

THEEnlightenedCapitalistsCautionary Tales of BusinessPioneers Who Tried to DoWell by Doing GoodJAMES O’TOOLEDedicationFor MarilynContentsCoverTitle Pa

The enlightened capitalists cautionary tales of business pioneers who tried to do well by doing goods and Sieff FamiliesPart II: The Golden Era10: Leadership as an Art: Max De Pree (1924-2017)11: Too Much of a Good Thing: William C. Norris (1911-2006

)12: Business Mavericks: Ken Iverson (1925-2002), Robert Townsend (1920-1998), Herb Kelleher (1931-), Bill Gore (1912-1986). and Tem Kelly (1963-)13: The enlightened capitalists cautionary tales of business pioneers who tried to do well by doing good

The Patricians: Thornton Bradshaw (1917-1988), J. Irwin Miller (1909-2004), Edwin Land (1909-1991), John Whitehead (1922-2015), and Roy Vagelos (1929-

The enlightened capitalists cautionary tales of business pioneers who tried to do well by doing good

)14: Environmentalists or Capitalists? Anita Perella Roddick (1942-2007) and Tom Chappell (1943-)15: Lever Redux: Ben Cohen (1951-)16: Capitalists of

THEEnlightenedCapitalistsCautionary Tales of BusinessPioneers Who Tried to DoWell by Doing GoodJAMES O’TOOLEDedicationFor MarilynContentsCoverTitle Pa

The enlightened capitalists cautionary tales of business pioneers who tried to do well by doing gooding Back: What We Have Learned18: Looking Forward: The Prospects for Enlightened Corporate Leadership

THEEnlightenedCapitalistsCautionary Tales of BusinessPioneers Who Tried to DoWell by Doing GoodJAMES O’TOOLEDedicationFor MarilynContentsCoverTitle Pa

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