Luận văn thạc sĩ ineffective marketing strategy at abc watch – x company limited
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Luận văn thạc sĩ ineffective marketing strategy at abc watch – x company limited
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessUEH _ ,â– â– SBSÆ KK4 o' BuÃÃikmHuynh NhuINEFFECTIVE MARKETINGSTRATEGY Luận văn thạc sĩ ineffective marketing strategy at abc watch – x company limited AT ABC WATCH- X COMPANY LIMITED.MASTER OF BUSINESS ADMINISTRATIONHo Chi Minh City - Year 2020UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessHuynh NhuINEFFECTIVE MARKETING STRATEGY AT ABC WATCH- X COMPANY LIMITEDMASTER OF BUSINESS ADMINISTRATIONSUPERVISOR: DR. NGUYEN PHONG N Luận văn thạc sĩ ineffective marketing strategy at abc watch – x company limitedGUYENHo Chi Minh City - Year 2020TABLE OF CONTENTSEXECUTIVE SUMMARY................................................................1PART 1 - BACKGROUNLuận văn thạc sĩ ineffective marketing strategy at abc watch – x company limited
D INFORMATION..................................................11.1Company background.........................................................11.1.1HiUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessUEH _ ,â– â– SBSÆ KK4 o' BuÃÃikmHuynh NhuINEFFECTIVE MARKETINGSTRATEGY Luận văn thạc sĩ ineffective marketing strategy at abc watch – x company limited.3Internal stnictui e....................................................21.1.4Distribution...........................................................31.1.5Stakeholders...........................................................31.1.6Current development and market analysis............................ Luận văn thạc sĩ ineffective marketing strategy at abc watch – x company limited....3117 Company positioning & Target customers.................................. 41.2Symptoms........................................................Luận văn thạc sĩ ineffective marketing strategy at abc watch – x company limited
...........61.2.1Sales revenue in 2019 did not reach the target.........................61.2.2Low brand awarenessmarket share.........................UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessUEH _ ,â– â– SBSÆ KK4 o' BuÃÃikmHuynh NhuINEFFECTIVE MARKETINGSTRATEGY Luận văn thạc sĩ ineffective marketing strategy at abc watch – x company limited...................111.4Updated cause-effect map..................................................19UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessUEH _ ,â– â– SBSÆ KK4 o' BuÃÃikmHuynh NhuINEFFECTIVE MARKETINGSTRATEGYGọi ngay
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