RESEARCH OF FACTORS AFFECTING SMARTPHONE BUYING DECISION OF CUSTOMERS AT FPT SHOP DA NANG
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: RESEARCH OF FACTORS AFFECTING SMARTPHONE BUYING DECISION OF CUSTOMERS AT FPT SHOP DA NANG
RESEARCH OF FACTORS AFFECTING SMARTPHONE BUYING DECISION OF CUSTOMERS AT FPT SHOP DA NANG
DUY TAN UNIVERSITYINTERNATIONAL SCHOOLVIETNAM-US ECONOMIC MANAGEMENTFACULTY(PSU)GRADUATION THESISRESEARCH OF FACTORS AFFECTING SMARTPHONEBUYING DECISI RESEARCH OF FACTORS AFFECTING SMARTPHONE BUYING DECISION OF CUSTOMERS AT FPT SHOP DA NANGION OF CUSTOMERS AT FPT SHOP DANANGInstructor : MBA. DOAN THI THUY HAIStudents: LU MINH PHUCClass: K24 PSU QTH4Student code : 24212107613Da Nang,ABSTRACTThis essay aims to study the factors affecting the smartphone purchase decision of customers at FPT Shop Da Nang, helping to clearly see the extent RESEARCH OF FACTORS AFFECTING SMARTPHONE BUYING DECISION OF CUSTOMERS AT FPT SHOP DA NANG of the impact of those factors on the customer's purchasing decision, number of customers buying products at FPT Shop Da Nang in general and FPT ShopRESEARCH OF FACTORS AFFECTING SMARTPHONE BUYING DECISION OF CUSTOMERS AT FPT SHOP DA NANG
at 186 Ton Due Thang in particular. With that in mind, I researched and found solutions to make recommendations to overcome existing difficulties andDUY TAN UNIVERSITYINTERNATIONAL SCHOOLVIETNAM-US ECONOMIC MANAGEMENTFACULTY(PSU)GRADUATION THESISRESEARCH OF FACTORS AFFECTING SMARTPHONEBUYING DECISI RESEARCH OF FACTORS AFFECTING SMARTPHONE BUYING DECISION OF CUSTOMERS AT FPT SHOP DA NANGpth study of store policies to create advantages, compete in the retail market of smartphone product lines. This topic provides a more comprehensive view of the factors influencing the smartphone purchase decision of customers. This study examines the customer's decisionmaking process and the factor RESEARCH OF FACTORS AFFECTING SMARTPHONE BUYING DECISION OF CUSTOMERS AT FPT SHOP DA NANGs affecting it in specific circumstances at FPT Shop 186 Ton Due Thang.The synthesis of literature and theories from many previous scientific researchRESEARCH OF FACTORS AFFECTING SMARTPHONE BUYING DECISION OF CUSTOMERS AT FPT SHOP DA NANG
ers on the consumer decision-making process and the factors influencing decision-making, demonstrates the need to conduct research. Using survey and iDUY TAN UNIVERSITYINTERNATIONAL SCHOOLVIETNAM-US ECONOMIC MANAGEMENTFACULTY(PSU)GRADUATION THESISRESEARCH OF FACTORS AFFECTING SMARTPHONEBUYING DECISI RESEARCH OF FACTORS AFFECTING SMARTPHONE BUYING DECISION OF CUSTOMERS AT FPT SHOP DA NANGview process and through questionnaires. The study was checked for authenticity and reliability as well as by regression analysis. According to the research results, Product, Price, Brand, Marketing and Promotion Form, Social Influence and Warranty and Care policy seem to have a positive relationshi RESEARCH OF FACTORS AFFECTING SMARTPHONE BUYING DECISION OF CUSTOMERS AT FPT SHOP DA NANGp with customers' smartphone purchase decision, products at FPT Shop Da Nang. This study provides a deeper insight into the customer's buying decisionRESEARCH OF FACTORS AFFECTING SMARTPHONE BUYING DECISION OF CUSTOMERS AT FPT SHOP DA NANG
process for smartphone products at FPT Shop Da Nang and through the results we can see more clearly the factors affecting the decision, customer purcDUY TAN UNIVERSITYINTERNATIONAL SCHOOLVIETNAM-US ECONOMIC MANAGEMENTFACULTY(PSU)GRADUATION THESISRESEARCH OF FACTORS AFFECTING SMARTPHONEBUYING DECISI RESEARCH OF FACTORS AFFECTING SMARTPHONE BUYING DECISION OF CUSTOMERS AT FPT SHOP DA NANGors affecting the decision to buy Smartphone at FPT Shop Da Nang" is my own research. No other person's work may be used without endorsement. Except for those I have explicitly cited that I have used this number of documents. The research paper has not been submitted for a degree at any other univer RESEARCH OF FACTORS AFFECTING SMARTPHONE BUYING DECISION OF CUSTOMERS AT FPT SHOP DA NANGsity or institution.I understand that submitted work may be copied or transmitted for plagiarism detection purposes. I understand that if this declaraRESEARCH OF FACTORS AFFECTING SMARTPHONE BUYING DECISION OF CUSTOMERS AT FPT SHOP DA NANG
tion is untrue, I will be responsible and will be fined according to the regulations of Duy Tan University.Signature:Da Nang, April 3, 2022Lu Minh PhuDUY TAN UNIVERSITYINTERNATIONAL SCHOOLVIETNAM-US ECONOMIC MANAGEMENTFACULTY(PSU)GRADUATION THESISRESEARCH OF FACTORS AFFECTING SMARTPHONEBUYING DECISI RESEARCH OF FACTORS AFFECTING SMARTPHONE BUYING DECISION OF CUSTOMERS AT FPT SHOP DA NANGhe teachers in the school, my most sincere thanks, who have enthusiastically taught, guided and transmitted Gain valuable and useful professional knowledge for me.In particular, I would like to express my deep gratitude to my instructor: Master Doan Thi Thuy Hal, who directly guided me throughout th RESEARCH OF FACTORS AFFECTING SMARTPHONE BUYING DECISION OF CUSTOMERS AT FPT SHOP DA NANGe process of implementing the thesis, for her care, help and thoughtful guidance, wholeheartedly guided me throughout the period of making internshipRESEARCH OF FACTORS AFFECTING SMARTPHONE BUYING DECISION OF CUSTOMERS AT FPT SHOP DA NANG
reports and completing research projects.In addition, I also received enthusiastic help from the staff and employees of FPT Shop Danang in general andDUY TAN UNIVERSITYINTERNATIONAL SCHOOLVIETNAM-US ECONOMIC MANAGEMENTFACULTY(PSU)GRADUATION THESISRESEARCH OF FACTORS AFFECTING SMARTPHONEBUYING DECISI RESEARCH OF FACTORS AFFECTING SMARTPHONE BUYING DECISION OF CUSTOMERS AT FPT SHOP DA NANGnd Head of Shift Nguyen Thanh Bach for their dedicated teaching and sharing their valuable experiences to help me complete my internship at Shop. Through this, I would like to sincerely thank the leadership and all officers and employees of the company for creating favorable conditions and helping m RESEARCH OF FACTORS AFFECTING SMARTPHONE BUYING DECISION OF CUSTOMERS AT FPT SHOP DA NANGe gain practical knowledge and complete the internship in the best way.Although I have tried and worked hard to study and research to complete the graRESEARCH OF FACTORS AFFECTING SMARTPHONE BUYING DECISION OF CUSTOMERS AT FPT SHOP DA NANG
duation thesis in the best way, I myself still have many limitations in knowledge, experience as well as time, so it is inevitable that shortcoming. IDUY TAN UNIVERSITYINTERNATIONAL SCHOOLVIETNAM-US ECONOMIC MANAGEMENTFACULTY(PSU)GRADUATION THESISRESEARCH OF FACTORS AFFECTING SMARTPHONEBUYING DECISI RESEARCH OF FACTORS AFFECTING SMARTPHONE BUYING DECISION OF CUSTOMERS AT FPT SHOP DA NANGPhucTABLE OF CONTENTABSTRACTDISCLAIMERDUY TAN UNIVERSITYINTERNATIONAL SCHOOLVIETNAM-US ECONOMIC MANAGEMENTFACULTY(PSU)GRADUATION THESISRESEARCH OF FACTORS AFFECTING SMARTPHONEBUYING DECISIGọi ngay
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