Factors influencing consumers’ intention to repurchase organic cosmetics
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Factors influencing consumers’ intention to repurchase organic cosmetics
Factors influencing consumers’ intention to repurchase organic cosmetics
VIETNAM NATIONAL UNIVERSITY. HANOIVIETNAM JAPAN UNIVERSITYPHAN THI DINHFACTORS INFLUENCING CONSUMERS’INTENTION TO REPURCHASE ORGANICCOSMETICSMASTER S Factors influencing consumers’ intention to repurchase organic cosmetics THESISVIETNAM NATIONAL UNIVERSITY, HANOIVIETNAM JAPAN UNIVERSITYPHAN nil DINHFACTORS INFLUENCING CONSUMERS’INTENTION TO REPURCHASE ORGANIC COSMETICSMAJOR: BUSINESS ADMINISTRATIONCODE: 8340101.01RESEARC 11 SUPERVISOR:PROP. DR. MOI'ONARI TANABUDR. DO XUAN TRUONGHanoi, 2021ACKNOWLEDGEMENTFirst and for Factors influencing consumers’ intention to repurchase organic cosmetics emost, I would like to express my sincere gratitude to everyone in the MBA program of Vietnam Japan University for providing me with the opportunity tFactors influencing consumers’ intention to repurchase organic cosmetics
o become a student of VJU and helping US a lot in the two-year journey. Especially. I want to express the warmest thanks to my Vietnamese and JapaneseVIETNAM NATIONAL UNIVERSITY. HANOIVIETNAM JAPAN UNIVERSITYPHAN THI DINHFACTORS INFLUENCING CONSUMERS’INTENTION TO REPURCHASE ORGANICCOSMETICSMASTER S Factors influencing consumers’ intention to repurchase organic cosmetics ed me improve my skills and knowledge related to problem logic thinking, synthesizing research, or analyzing data. These experiences will be very valuable for me not only for my thesis but also for other issues in work and study.Moreover, during my master research. I received a lot of enthusiastic e Factors influencing consumers’ intention to repurchase organic cosmetics ncouragement and support from family, friends, colleagues to overcome difficulties and achieve my goals.Last but not least, the two-year study periodFactors influencing consumers’ intention to repurchase organic cosmetics
was really not easy for me, I want to express my deepest thanks to the support from Vietnam Japan University. Yokohama National University, VJU officeVIETNAM NATIONAL UNIVERSITY. HANOIVIETNAM JAPAN UNIVERSITYPHAN THI DINHFACTORS INFLUENCING CONSUMERS’INTENTION TO REPURCHASE ORGANICCOSMETICSMASTER S Factors influencing consumers’ intention to repurchase organic cosmetics r organic and natural cosmetic products is increasing all over the world and especially in Vietnamese market. This has created potential development opportunities for companies in the cosmetics sector. However, this also creates a challenge for businesses in not only attracting new customers, but al Factors influencing consumers’ intention to repurchase organic cosmetics so maintaining customers who continue to be interested and ready to buy their products again in the future. Maintaining customer repurchase intentionFactors influencing consumers’ intention to repurchase organic cosmetics
will be a strategy for cost-effectiveness and increasing the competitive advantage of the company. My research aims to identify factors and their inflVIETNAM NATIONAL UNIVERSITY. HANOIVIETNAM JAPAN UNIVERSITYPHAN THI DINHFACTORS INFLUENCING CONSUMERS’INTENTION TO REPURCHASE ORGANICCOSMETICSMASTER S Factors influencing consumers’ intention to repurchase organic cosmetics ip between health consciousness, environmental consciousness, safety value, familiarity, expertise, attitude, and repurchase intention in organic cosmetics at Vietnamese market.Research Methodology/Design: A quantitative research is implemented using an online and offline survey in order to collect Factors influencing consumers’ intention to repurchase organic cosmetics primary data for hypothesis testing. After collecting data from 150 respondents. SPSS and Smart-PLS 3.0 software are used to analyze data.Findings: ThFactors influencing consumers’ intention to repurchase organic cosmetics
e findings indicated the significant positive effects from health consciousness, and safety value on attitude and the significant influence of environVIETNAM NATIONAL UNIVERSITY. HANOIVIETNAM JAPAN UNIVERSITYPHAN THI DINHFACTORS INFLUENCING CONSUMERS’INTENTION TO REPURCHASE ORGANICCOSMETICSMASTER S Factors influencing consumers’ intention to repurchase organic cosmetics tecedents of repurchase intention, familiarity has the most substantial impact.Research Limitations: The main limitation of this research is excluding other important factors that impact repurchase intention such as price, customer satisfaction, etc.Contribution: The study provides knowledge related Factors influencing consumers’ intention to repurchase organic cosmetics to the factors which influence intention to repurchase of consumer towards organic cosmetics in Vietnamese market.Keywords: Consumer's repurchase intFactors influencing consumers’ intention to repurchase organic cosmetics
ention, health consciousness, environmental consciousness, safely value, attitude, familiarity, expertise.TABLE OF CONTENTSACKNOWLEDGEMENT............VIETNAM NATIONAL UNIVERSITY. HANOIVIETNAM JAPAN UNIVERSITYPHAN THI DINHFACTORS INFLUENCING CONSUMERS’INTENTION TO REPURCHASE ORGANICCOSMETICSMASTER S VIETNAM NATIONAL UNIVERSITY. HANOIVIETNAM JAPAN UNIVERSITYPHAN THI DINHFACTORS INFLUENCING CONSUMERS’INTENTION TO REPURCHASE ORGANICCOSMETICSMASTER SGọi ngay
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