Test bank _ Principal Marketing _ Chapter 5 (Product Strategy) Revised
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Test bank _ Principal Marketing _ Chapter 5 (Product Strategy) Revised
Principles of Marketing, 14e (Kotler)Chapter 9 New Product Development and Product Life-Cycle Strategies1)Which of the following is NOT a challenge pr Test bank _ Principal Marketing _ Chapter 5 (Product Strategy) Revised resented by the product life cycle that a firm must face?A)All products eventually decline.B)Changing tastes, technologies, and competition affect the marketing of the product as it passes through life-cycle stages.C)A firm must be good at developing new products to replace aging ones.D)A firm must Test bank _ Principal Marketing _ Chapter 5 (Product Strategy) Revised be good at adapting its marketing strategies.E)It is difficult to plot the stages as a product goes through them.Answer: EDiff: 2 Page Ref: 259Skill:Test bank _ Principal Marketing _ Chapter 5 (Product Strategy) Revised
ConceptObjective: 9-12)What are the two ways that a company can obtain new products?A)line extension and brand managementB)internal development and brPrinciples of Marketing, 14e (Kotler)Chapter 9 New Product Development and Product Life-Cycle Strategies1)Which of the following is NOT a challenge pr Test bank _ Principal Marketing _ Chapter 5 (Product Strategy) Revised t Answer: cDiff: 2 Page Ref: 260Skill: ConceptObjective: 9-13)Product improvements, product modifications, and original products can all be classified asA)pioneer productsB)new productsC)product strategiesD)product extensionsE)test productsAnswer: BDiff: 1 Page Ref: 260Skill: ConceptObjective: 9-14) Test bank _ Principal Marketing _ Chapter 5 (Product Strategy) Revised Which of the following is NOT a potential reason for a new product to fail?A)an underestimated market sizeB)a poorly designed productC)an incorrectlyTest bank _ Principal Marketing _ Chapter 5 (Product Strategy) Revised
positioned productD)higher than anticipated costs of product developmentPrinciples of Marketing, 14e (Kotler)Chapter 9 New Product Development and Product Life-Cycle Strategies1)Which of the following is NOT a challenge prPrinciples of Marketing, 14e (Kotler)Chapter 9 New Product Development and Product Life-Cycle Strategies1)Which of the following is NOT a challenge prGọi ngay
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