Luận văn thạc sĩ online shopping vs in store shopping, an analysis of choice behavior
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Luận văn thạc sĩ online shopping vs in store shopping, an analysis of choice behavior
UNIVERSITY OF ECONOMICS HO CHI MINH CITY VIETNAMERASMUS UNVERSITY ROTTERDAM INSTITUTE OF SOCIAL STI DIES THE NETHERLANDSVIETNAM - THE NETHERLANDS PROG Luận văn thạc sĩ online shopping vs in store shopping, an analysis of choice behavior GRAMME FOR M.A IN DEVELOPMENT ECONOMICSONLINE SHOPPING vs. IN-STORE SHOPPING:AN ANALYSIS OF CHOICE BEHAVIORBYPHAM NHU MANMASTER OF ARTS IN DEVELOPMENT ECONOMICSHO CHI MINH CITY. DECEMBER 2017UNIVERSITY OF ECONOMICSHO CHI MINH CITY VIETNAMINSTITUTE OF SOCIAL STUDIES THE HAGUE THE NETHERLANDSVIETNAM - Luận văn thạc sĩ online shopping vs in store shopping, an analysis of choice behavior NK I HERLANDS PROGRAMME FOR M.A IN DEVELOPMENT ECONOMICSONLINE SHOPPING vs. IN-STORE SHOPPING:AN ANALYIS OF CHOICE BEHAVIORA thesis submitted ill parLuận văn thạc sĩ online shopping vs in store shopping, an analysis of choice behavior
tial fulfilment of the requirements for the degree ofMASTER OF ARTS IN DEVELOPMENT ECONOMICSByPHAM NHL MANAcademic Supervisor:Dr. TRI ONG DANG THUYHO UNIVERSITY OF ECONOMICS HO CHI MINH CITY VIETNAMERASMUS UNVERSITY ROTTERDAM INSTITUTE OF SOCIAL STI DIES THE NETHERLANDSVIETNAM - THE NETHERLANDS PROG Luận văn thạc sĩ online shopping vs in store shopping, an analysis of choice behavior and encouragement, whereby I could complete the program.I would like to thank Dr. Pham Khanh Nam for his valuable advices for my thesis.I would like to thank Mr. Do Huu Luat for his support and guidance during the process of data collection.I also would to express my thanks to VNP officers who suppo Luận văn thạc sĩ online shopping vs in store shopping, an analysis of choice behavior rt me during my thesis process.I would like to thank my family for their encouragement and support during my masterprogram.ABSTRACTThis study examinesLuận văn thạc sĩ online shopping vs in store shopping, an analysis of choice behavior
the consumer's choice between online and in-store shopping for a specific product of books. For this purpose, a survey of 352 book buyers was implemeUNIVERSITY OF ECONOMICS HO CHI MINH CITY VIETNAMERASMUS UNVERSITY ROTTERDAM INSTITUTE OF SOCIAL STI DIES THE NETHERLANDSVIETNAM - THE NETHERLANDS PROG Luận văn thạc sĩ online shopping vs in store shopping, an analysis of choice behavior travelling to store and come back is worth VND 22,303 to VND 33,849, and that willingness to pay for one day earlier delivery is from VND 15,617 to VND 19,028. We also found that shoppers arc more sensitive to online price than to price in store. Those who arc office workers and those who spend more Luận văn thạc sĩ online shopping vs in store shopping, an analysis of choice behavior time to access the internet are more likely to shop online. Moreover, in-store shoppers with higher income are less sensitive to price than those whoLuận văn thạc sĩ online shopping vs in store shopping, an analysis of choice behavior
have lower income. Especially, shoppers with high income are more concerned about travel time than those with low income. The female shoppers are morUNIVERSITY OF ECONOMICS HO CHI MINH CITY VIETNAMERASMUS UNVERSITY ROTTERDAM INSTITUTE OF SOCIAL STI DIES THE NETHERLANDSVIETNAM - THE NETHERLANDS PROG Luận văn thạc sĩ online shopping vs in store shopping, an analysis of choice behavior ooks before purchasing and large variety offered products, are important and effect partially on their choice.iiTABLE OF CONTENTSLIST OF TABLES.........................................................................V Luận văn thạc sĩ online shopping vs in store shopping, an analysis of choice behavior UNIVERSITY OF ECONOMICS HO CHI MINH CITY VIETNAMERASMUS UNVERSITY ROTTERDAM INSTITUTE OF SOCIAL STI DIES THE NETHERLANDSVIETNAM - THE NETHERLANDS PROGGọi ngay
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