Luận văn thạc sĩ perceived risk, attitude towards airline e ticket purchase intention
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ perceived risk, attitude towards airline e ticket purchase intention
Luận văn thạc sĩ perceived risk, attitude towards airline e ticket purchase intention
MINISTRY OF EDUC ATION AND TRAINING UNIVERSITY OF ECONOMIC s HO CHI MINH CITY£0G8NGUYẺN NGỌC TƯỜNG VIPERCEIVED RISK, ATTITUDE TOWARDS AIRLINE E TICKET Luận văn thạc sĩ perceived risk, attitude towards airline e ticket purchase intention T PURCHASE INTENTIONMASTER THESISHo Chi Minh City - 2011MINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMICS HO CHI MINH CITYNGUYỀN NGỌC TƯỜNG VIPERCEIVED RISK, ATTITUDE TOWARDS AIRLINE E TICKET PURCHASE INTENTIONMAJOR: BUSINESS ADMINISTRATIONMAJOR CODE: 60.34.05MASTER THESISINSTRUCTOR:PROF. N Luận văn thạc sĩ perceived risk, attitude towards airline e ticket purchase intention GUYEN ĐÌNH THỌHo Chi Minh City-2011ACKNOWLEDGEMENTI would like to express my deepest gratitude to my research Instructor. Prof. Nguyen Dinh Tho for hiLuận văn thạc sĩ perceived risk, attitude towards airline e ticket purchase intention
s intensive support, valuable suggestions, guidance and encouragement during the course of my study.I would like to express my sincere gratitude to alMINISTRY OF EDUC ATION AND TRAINING UNIVERSITY OF ECONOMIC s HO CHI MINH CITY£0G8NGUYẺN NGỌC TƯỜNG VIPERCEIVED RISK, ATTITUDE TOWARDS AIRLINE E TICKET Luận văn thạc sĩ perceived risk, attitude towards airline e ticket purchase intention nce during my MBA course.I would like to specially express my thanks to all of my classmates, my friends from www.caohockinhte.vn for their support and encouragement.I would also like to avail this opportunity to express my appreciation to Prof. Nguyen Dinh Tho, UEH Board of Directors for creating M Luận văn thạc sĩ perceived risk, attitude towards airline e ticket purchase intention BA program in English and Dr. Tran Ila Minh Quan for his support during die course.Finally. I heartily dedicate this study to my beloved parents and mLuận văn thạc sĩ perceived risk, attitude towards airline e ticket purchase intention
y husband. Tran Hao Hiep who have always sacrificed to encourage and support me during my study.ABSTRACTNowadays. Internet makes getting a ticket moreMINISTRY OF EDUC ATION AND TRAINING UNIVERSITY OF ECONOMIC s HO CHI MINH CITY£0G8NGUYẺN NGỌC TƯỜNG VIPERCEIVED RISK, ATTITUDE TOWARDS AIRLINE E TICKET Luận văn thạc sĩ perceived risk, attitude towards airline e ticket purchase intention is growing. When airlines shift from paper-based ticket to e-ticket. customers’ acceptance will become important for both sides: companies and buyers. A high perceived risk level implies that consumers expect the sen ice purchased online leads to a reduction in perceived benefits. Any risk percepti Luận văn thạc sĩ perceived risk, attitude towards airline e ticket purchase intention ons affect consumers' willingness to book tickets over the Internet negatively.Because the problem discussed above, there was a need for further invesLuận văn thạc sĩ perceived risk, attitude towards airline e ticket purchase intention
tigation into the area. The target of this research was examining the influence of perceived risk on customer behavior. This study analyzed the types MINISTRY OF EDUC ATION AND TRAINING UNIVERSITY OF ECONOMIC s HO CHI MINH CITY£0G8NGUYẺN NGỌC TƯỜNG VIPERCEIVED RISK, ATTITUDE TOWARDS AIRLINE E TICKET Luận văn thạc sĩ perceived risk, attitude towards airline e ticket purchase intention on to buy tickets online in Ho Chi Minh City is financial risk, psychological risk lime risk and convenience risk.TABLE OF CONTENTSCHAPTER 1: INTRODUCTION.............................................11.1.Background...........................................................11.2.Problem statement..... Luận văn thạc sĩ perceived risk, attitude towards airline e ticket purchase intention ...............................................31.3.Research objectives..................................................41.4.Scope and research methoLuận văn thạc sĩ perceived risk, attitude towards airline e ticket purchase intention
dology.......................................41.5.Structure of study...................................................4CHAPTER 2: LITERATURE REMEW...MINISTRY OF EDUC ATION AND TRAINING UNIVERSITY OF ECONOMIC s HO CHI MINH CITY£0G8NGUYẺN NGỌC TƯỜNG VIPERCEIVED RISK, ATTITUDE TOWARDS AIRLINE E TICKET Luận văn thạc sĩ perceived risk, attitude towards airline e ticket purchase intention .................................6MINISTRY OF EDUC ATION AND TRAINING UNIVERSITY OF ECONOMIC s HO CHI MINH CITY£0G8NGUYẺN NGỌC TƯỜNG VIPERCEIVED RISK, ATTITUDE TOWARDS AIRLINE E TICKETGọi ngay
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