PHYSICAL EVIDENCE AND CUSTOMER PATRONAGE OF BANKS IN THE SOUTH-SOUTH ZONE OF NIGERIA

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Nội dung chi tiết: PHYSICAL EVIDENCE AND CUSTOMER PATRONAGE OF BANKS IN THE SOUTH-SOUTH ZONE OF NIGERIA

PHYSICAL EVIDENCE AND CUSTOMER PATRONAGE OF BANKS IN THE SOUTH-SOUTH ZONE OF NIGERIA

PHYSICAL EVIDENCE AND CUSTOMER PATRONAGE OF BANKS IN THE SOUTH-SOUTH ZONE OF NIGERIABYADIELE, KENNETH CHIMA G2010/MSC/MKT/FT/491AUGUST, 20131PHYSICAL

PHYSICAL EVIDENCE AND CUSTOMER PATRONAGE OF BANKS IN THE SOUTH-SOUTH ZONE OF NIGERIA EVIDENCE AND CUSTOMER PATRONAGE OF BANKS IN THE SOUTH-SOUTH ZONE OF NIGERIABYADIELE, KENNETH CHIMA G2010/MSC/MKT/FT/491A THESIS SUBMITTED TO THE DEPA

RTMENT OF MARKETING FACULTY OF MANAGEMENT SCIENCES, UNIVERSITY OF PORT HARCOURT, PORT HARCOURT.IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD PHYSICAL EVIDENCE AND CUSTOMER PATRONAGE OF BANKS IN THE SOUTH-SOUTH ZONE OF NIGERIA

OF MASTER OF SCIENCE (MSC) DEGREE IN MARKETING.AUGUST, 20132ABSTRACTThe purpose of this study was to assess empirically the impact of physical eviden

PHYSICAL EVIDENCE AND CUSTOMER PATRONAGE OF BANKS IN THE SOUTH-SOUTH ZONE OF NIGERIA

ce on customer patronage of quoted Banks in south-south zone of Nigeria. The study population was 14 quoted Banks which are functionally registered an

PHYSICAL EVIDENCE AND CUSTOMER PATRONAGE OF BANKS IN THE SOUTH-SOUTH ZONE OF NIGERIABYADIELE, KENNETH CHIMA G2010/MSC/MKT/FT/491AUGUST, 20131PHYSICAL

PHYSICAL EVIDENCE AND CUSTOMER PATRONAGE OF BANKS IN THE SOUTH-SOUTH ZONE OF NIGERIA he chosen banks which were randomly selected. Forty two (42) managers were randomly selected from the banks which constituted our respondents for the

study. The Spearman's Rank Correlation(SPRC) statistical tool was used in testing the postulated hypotheses. The result of the analysis showed that th PHYSICAL EVIDENCE AND CUSTOMER PATRONAGE OF BANKS IN THE SOUTH-SOUTH ZONE OF NIGERIA

ere is a positive and statistically significant correlation between the empirical referents of physical evidence and customer patronage. The study spe

PHYSICAL EVIDENCE AND CUSTOMER PATRONAGE OF BANKS IN THE SOUTH-SOUTH ZONE OF NIGERIA

cifically revealed that efficient design of work place ambience, physical architecture and signs significantly impacts on sales volume, profit margin,

PHYSICAL EVIDENCE AND CUSTOMER PATRONAGE OF BANKS IN THE SOUTH-SOUTH ZONE OF NIGERIABYADIELE, KENNETH CHIMA G2010/MSC/MKT/FT/491AUGUST, 20131PHYSICAL

PHYSICAL EVIDENCE AND CUSTOMER PATRONAGE OF BANKS IN THE SOUTH-SOUTH ZONE OF NIGERIA s the relationship between physical evidence and customer patronage. The study therefore recommends that the panacea to poor customer patronage is pre

dicated on the bank's ability to efficiently adopt physical evidence strategies while taking cognizance of organization's size and information technol PHYSICAL EVIDENCE AND CUSTOMER PATRONAGE OF BANKS IN THE SOUTH-SOUTH ZONE OF NIGERIA

ogy capabilities since they significantly impact on customer patronage.3DECLARATIONI hereby declare that this work is the outcome of my own research a

PHYSICAL EVIDENCE AND CUSTOMER PATRONAGE OF BANKS IN THE SOUTH-SOUTH ZONE OF NIGERIA

nd that it has not been previously submitted to this university or any other institution, either in part or in full of which I am aware, for the award

PHYSICAL EVIDENCE AND CUSTOMER PATRONAGE OF BANKS IN THE SOUTH-SOUTH ZONE OF NIGERIABYADIELE, KENNETH CHIMA G2010/MSC/MKT/FT/491AUGUST, 20131PHYSICAL

PHYSICAL EVIDENCE AND CUSTOMER PATRONAGE OF BANKS IN THE SOUTH-SOUTH ZONE OF NIGERIA cted by Adiele, Kenneth Chima (G2010/MSC/MKT/FT/491) of the Department of Marketing, Faculty of Management Sciences, University of Port Harcourt, is a

ccepted in Partial fulfillment of the requirements for the award of Master of Science (MSC) Degree in Marketing with specialization in Services Market PHYSICAL EVIDENCE AND CUSTOMER PATRONAGE OF BANKS IN THE SOUTH-SOUTH ZONE OF NIGERIA

ing.Dr. A. c. Ezirim Research SupervisorDateDr. I. F. AsiegbuActing Head of Department, MarketingDateProf. s. E. KaluDateDean, Faculty of Mgt. Sci., U

PHYSICAL EVIDENCE AND CUSTOMER PATRONAGE OF BANKS IN THE SOUTH-SOUTH ZONE OF NIGERIA

niport5DEDICATIONThis MSC thesis is dedicated to my dear wife, Mrs. Nne Kenneth Adiele,and my children, Gabriella and Davida Kenneth Adiele.

PHYSICAL EVIDENCE AND CUSTOMER PATRONAGE OF BANKS IN THE SOUTH-SOUTH ZONE OF NIGERIABYADIELE, KENNETH CHIMA G2010/MSC/MKT/FT/491AUGUST, 20131PHYSICAL