Comparison marketing mix strategies between the coffee house and highlands how they achieve their objective by using 7ps

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Nội dung chi tiết: Comparison marketing mix strategies between the coffee house and highlands how they achieve their objective by using 7ps

Comparison marketing mix strategies between the coffee house and highlands how they achieve their objective by using 7ps

Pham Luu Thuy Linh_10170428_ME_A2Phan Ngoc HongThao_10170479_ME_A2Dong Tuan Tnmg_ 10170502_ME_A2Nguyen Bich Ngoc_10170449_ME_A21Table of content:A.INT

Comparison marketing mix strategies between the coffee house and highlands how they achieve their objective by using 7ps TRODUCTION.............................................................2B.MAJOR FINDING............................................................3Ta

sk 1: Comparison Marketing Mix Strategies between The Coffee House andHighlands. How they achieve their objective by using 7Ps......................41 Comparison marketing mix strategies between the coffee house and highlands how they achieve their objective by using 7ps

.Compare 7Ps of TCHandHighlands........................................42.The way they achievetheir objectives..................................17Task

Comparison marketing mix strategies between the coffee house and highlands how they achieve their objective by using 7ps

2:Evaluate TCH’s marketing plan and providenewpromotion campaign.201)Company Overview......................................................202)Evalua

Pham Luu Thuy Linh_10170428_ME_A2Phan Ngoc HongThao_10170479_ME_A2Dong Tuan Tnmg_ 10170502_ME_A2Nguyen Bich Ngoc_10170449_ME_A21Table of content:A.INT

Comparison marketing mix strategies between the coffee house and highlands how they achieve their objective by using 7ps ..............................................................235)Tactics and action....................................................276)Allocation

of resources (Budget and peopleallocation)................287)Evaluating and monitoring marketing plans.............................29Appendix:...... Comparison marketing mix strategies between the coffee house and highlands how they achieve their objective by using 7ps

.....................................................30c. REFERENCES LIST.............................................................362A. INTRODUCTI

Comparison marketing mix strategies between the coffee house and highlands how they achieve their objective by using 7ps

ONIn this report, our team will provide information related to The Coffee House and split into two tasks. In task 1, our team will research on TCH the

Pham Luu Thuy Linh_10170428_ME_A2Phan Ngoc HongThao_10170479_ME_A2Dong Tuan Tnmg_ 10170502_ME_A2Nguyen Bich Ngoc_10170449_ME_A21Table of content:A.INT

Comparison marketing mix strategies between the coffee house and highlands how they achieve their objective by using 7ps tegy in the form of a comparison table. Then, the objective of the two-coffee shop will be compared based on the results of the marketing strategy. In

task 2, our team launched a new campaign and an overview of the company's current goals and development.THE C2FFEE HOUSE(sources: Facebook)3B. MAJOR Comparison marketing mix strategies between the coffee house and highlands how they achieve their objective by using 7ps

FINDINGTask 1: Comparison Marketing Mix Strategies between The Coffee House and Highlands.How they achieve their objective by using 7Ps.1. Compare 7Ps

Comparison marketing mix strategies between the coffee house and highlands how they achieve their objective by using 7ps

ofTCH and HighlandsPRODUCTThe Coffee HouseHighlands Coffeeoverall r«w»rl R1 Rauarana- nivoi-ea drinlzc aidFnnd A Rpypraop- Divprcp drinks .and

Pham Luu Thuy Linh_10170428_ME_A2Phan Ngoc HongThao_10170479_ME_A2Dong Tuan Tnmg_ 10170502_ME_A2Nguyen Bich Ngoc_10170449_ME_A21Table of content:A.INT